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Shein inks deal to design, distribute Forever 21 apparel line

Inside Retail

Online fashion retailer Shein has signed a strategic agreement with brand development platform Authentic Brands Group to design, manufacture and distribute a line of Forever 21 products. The line is said to leverage Shein’s on-demand production model, which helps reduce inventory waste.

Apparel 130
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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales. Personalisation also drives loyalty.

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Post-BFCM: Four strategies to retain your new customers

Inside Retail

This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers. Savvy brands know BFCM isn’t the finish line – it is one important step along the way to building smarter long-term digital relationships with customers. What deals outperformed others?

Strategy 130
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The strategy behind Chemist Warehouse’s online marketplace launch

Inside Retail

We’ve had that problem for many years, and our original thinking behind the marketplace was to allow some of the brands we sell to range their entire product line online, which they can’t do in-store.”. The other reason the business went down the marketplace route, Blatt explained, has to do with logistics.

Strategy 246
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‘Crises drive innovation’: ARA CEO talks strategies for Australian retailers

Inside Retail

And all of this is taking place whilst retailers also navigate the largest set of government reforms in decades and a retail crime wave that is impacting the well-being of workers and the bottom line of companies.” AI will allow retailers to predict trends and behaviours, giving them the tools to proactively shape their strategies.  AI

Strategy 130
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“At the starting line”: Building relationships and loyalty over Ramadan

Inside Retail

While certain retailers are identifying the commercial opportunities associated with the month of Ramadan, an expert suggests that Australian retailers are still “at the starting line” when it comes to authentic engagement with the Muslim community. Everyone is at the starting line,” she said.

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“It’s the next frontier”: Creating Australia’s fastest-growing hair care brand

Inside Retail

This can be seen with the cult-like following that hair care brands like Bread and Ouai have earned and the introduction of celebrity hair care lines including Beyoncé’s Cécred and Jennifer Aniston’s LolaVie. Hair care, previously the step-sister to makeup and skincare, is starting to take centre stage as a major beauty category.