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From New Balance to Louis Vuitton: Why brands are tapping into tennis

Inside Retail

Old sport, New Balance approach. New Balance recently signed a three-year deal as the official performance apparel and footwear provider of the Australian Open and United Cup. This means the brand will have a retail presence at the Grand Slam Oval and a custom AO co-branded line of apparel.

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. Brand values Hefer said that the New Balance brand has always been known for quality, fit and craftsmanship.

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Thankyou co-founder Daniel Flynn on balancing ‘work-life tension’

Inside Retail

There’s the growth bucket, and here I’m involved in developing overall strategy as well as ideating new products and exploring new growth opportunities; this also includes pitching ideas, helping promote the brand through interviews, podcasts or speaking engagements and mapping new communication strategies to help grow brand awareness.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales. Personalisation also drives loyalty.

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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. A 30-point gap in market share demanded a plan like no other. We knew when the right Nike shoe was fitted, the running experience matched or exceeded every other brand. You draw the line and we’ll cross it. ASICS had 44 per cent.

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How fashion turned the tennis court into a runway

Inside Retail

This year’s Australian Open will be sponsored by the likes of Ralph Lauren, Louis Vuitton, New Balance and Rolex – positioning tennis as a rival with the races for sport’s most fashion-forward event. Hugo Boss teamed up with its brand ambassador Matteo Berrettini to co-create an athleisure line that he debuted at Wimbledon in 2022.

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How Mud Australia CEO remains invigorated after 29 years in the business 

Inside Retail

Here, we chat with Mud Australia’s founder, designer and CEO Shelley Simpson about work-life balance, why the business has invested in the Headspace app, monthly massages on-site and green breakout spaces, and how her wheaten terrier, Molly, helps her to switch off. Do you use apps for this purpose, or other strategies or techniques?

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