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Post-BFCM: Four strategies to retain your new customers

Inside Retail

While every customer secured during BFCM is important, every new browser who visited the site or responded to a promotion represents a new prospect for long-term engagement and conversion. This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers.

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales. Personalisation also drives loyalty.

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‘Crises drive innovation’: ARA CEO talks strategies for Australian retailers

Inside Retail

And all of this is taking place whilst retailers also navigate the largest set of government reforms in decades and a retail crime wave that is impacting the well-being of workers and the bottom line of companies.” Promotions and offering value are a big part of this, especially during a cost-of-living crisis.

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How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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“At the starting line”: Building relationships and loyalty over Ramadan

Inside Retail

While certain retailers are identifying the commercial opportunities associated with the month of Ramadan, an expert suggests that Australian retailers are still “at the starting line” when it comes to authentic engagement with the Muslim community. Everyone is at the starting line,” she said.

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The Science of Office Design: Erin McDannald’s Strategies for a Healthier, Happier Workforce

All Work

Here are some science-backed strategies for designing a smart, human-centric workplace: First, pay attention to air quality. Indoor air is often more polluted than outdoor air, with elevated levels of carbon dioxide, volatile organic compounds, and other contaminants that can cause lethargy, headaches, and worsen allergies or asthma.

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Four out-of-the-box influencer marketing strategies

Inside Retail

In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. Rihanna is the reigning queen of underwear with her Savage x Fenty line. Kosas blurs the line between beauty and wellness .

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