Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Review your strategy for abandoned carts Do you have an extra carrot to entice customers who abandoned their carts without completing the transaction?

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Retail Focus

JUNE 3, 2021

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. It’s not surprising, then, that shopper responsiveness to digital promotional offers has increased, with 55% saying they are extremely or very likely to respond to a smartphone or mobile app offer v.

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Creative Displays Now

OCTOBER 11, 2023

So, what is seasonal merchandise, and how can you execute a seasonality strategy effectively? In this guide, we’ve outlined all you need to know about what seasonal merchandise is and five seasonal merchandising strategies you can implement for retail success. What Is Seasonal Merchandising?

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Inside Retail

JANUARY 26, 2023

Almost a decade ago, Harvard Business School professor Gary Pisano famously wrote that companies should consider creating an innovation strategy. Today, an innovation strategy is not just an optional nice thing to have — it’s a requirement for companies that want to be successful.

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Inside Retail

NOVEMBER 27, 2023

Promotions and offering value are a big part of this, especially during a cost-of-living crisis. With intense competition in today’s retail sector, integrating technology and customer experience isn’t just a trend—it’s a survival strategy. Shoppers want to know that they’re receiving a great deal that is hard to come by.

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Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Inside Retail

APRIL 29, 2021

Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. While they voted, they were also asked their opinions on different topics: where they were likely to wear their polo shirt and other items they would consider buying along with their polo shirt. Check it out here.

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Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment.

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Inside Retail

JANUARY 21, 2022

With that introduction, let’s look at three searchandising strategies you might implement this year. In the scenario above, I described how you can curate results manually and display them in whatever design aligns with your site’s brand strategy. Curating search and category page results. Which one should go first?

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Inside Retail

APRIL 26, 2024

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. Others are looking for alternative fulfilment methods to meet customer demand and stay ahead of ever-changing supply chains.

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RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. Whether you are in the run-up to launching a new product or service or trying to boost and improve existing ones, a well-constructed strategy makes all the difference.

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Inside Retail

DECEMBER 8, 2021

Here, Clovis Young, founder and CEO at Mad Mex, shares the struggles the brand faced in Asia, the strategy for growth in Australia, and how the brand is ramping up its healthy eating message in stores. Was it purely related to Covid lockdowns or were there other factors at play? IR: Health is a big focus of the Max Mex strategy.

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Inside Retail

OCTOBER 13, 2022

More than 74 per cent of Australian shoppers are already signed up to receive SMS marketing messages from brands, while more than half (51 per cent) say they would sign up for texts so they can know immediately about promotions, offers, and updates. It also enables us to nourish our relationships with our loyalty program members.”.

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Parcel Pending

DECEMBER 7, 2023

This article will cover the importance of workplace safety and office security systems, and share 12 strategies to consider implementing to maximize safety in the workplace for your tenants and/or employees. Better Recruiting Rates – Happy employees can entice other candidates to join the company based on the maxim that good begets better.

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Inside Retail

JULY 12, 2022

And with confidence comes opportunities for growth and promotion. You’ll find the ROI goes beyond increased revenue, reduced risk and the other standard measures. Don’t sit by and watch as other businesses attract great talent. The post The Great Resignation – 3 strategies to reduce the impact appeared first on Inside Retail.

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All Work

DECEMBER 19, 2023

Here are some science-backed strategies for designing a smart, human-centric workplace: First, pay attention to air quality. Indoor air is often more polluted than outdoor air, with elevated levels of carbon dioxide, volatile organic compounds, and other contaminants that can cause lethargy, headaches, and worsen allergies or asthma.

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Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Retailers faced with rising delivery costs driven by shippers can implement several strategies to mitigate the problem, said Pope.

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Retail Bound

NOVEMBER 9, 2021

The Launchpad Agency explains the importance of a Kickstarter advertising strategy and tells ways to promote a campaign. Why Do Some Kickstarter Campaigns Succeed and Others Fail. Some Kickstarter campaigns reach their funding targets, while others struggle to receive the first donation. How long should a campaign run?

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Inside Retail

AUGUST 12, 2021

In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show.

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RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. To stay competitive, retailers must go beyond generic mass marketing strategy and focus on creating tailored campaigns that deliver value to each customer. So let’s get to it! But that’s not all.

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RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. To stay competitive, retailers must go beyond generic mass marketing strategy and focus on creating tailored campaigns that deliver value to each customer. So let’s get to it! But that’s not all.

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Inside Retail

APRIL 24, 2024

Legacy denim brand, Levi Strauss & Co has rolled out a direct-to-consumer first strategy across its East Pacific Asia market. Inside Retail sat down with Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, to unpack what the future of the DTC-first strategy means for the Asia market.

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Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. It overlays the shopping experience with the idea of “shopping like a billionaire” – which also aligns with its value-based strategy.

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Inside Retail

NOVEMBER 23, 2023

At the time the rebranding initiative began in 2020, MacLennan was working as the vice president of Dockers digital, new business and strategy, before being promoted to vice president of global retail, e-commerce and licensing in May 2022. I came over with a bunch of other leadership team members,” she said.

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Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Inside Retail

MARCH 3, 2024

For those retailers who do not have an established loyalty program, don’t worry; there are other ways to achieve loyalty and retain shoppers without a formalised program. To give you a glimpse of what you can expect from this year’s report, we are sharing selected articles over the coming weeks.

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Fuhrmann Construction

JUNE 28, 2023

With the right lighting strategies, business owners can create inviting, productive, and visually appealing environments for their commercial spaces. Task lighting, on the other hand, focuses on providing ample light for specific activities or work areas, such as desk lamps or under-cabinet lighting in kitchens.

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Inside Retail

FEBRUARY 26, 2024

About 180 retail businesses collapsed in the September quarter alone; only the construction, accommodation and other services sectors had more attrition. The global economic outlook continues to be unsettled, as financial, geopolitical and other challenges weigh on confidence, force costs higher and erode margins.

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Retail Bound

SEPTEMBER 13, 2023

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. Whether you’re a seasoned crowdfunder or just starting out, these ten strategies will give you the knowledge and tools you need to master the art of crowdfunding. Look no further! billion by 2025.

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RetailMinded

NOVEMBER 4, 2020

One of the biggest mistakes you could make in marketing is to create a general strategy that does not take into account the industry you work in. Unfortunately, when you create a marketing strategy that is general, you will still get some results. How To Create A Good Marketing Strategy. Finding The Best Promotional Channels.

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Inside Retail

NOVEMBER 14, 2022

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement. This does not require complex content and time-consuming upkeep.

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Inside Retail

JULY 5, 2023

Australian burger chain Grill’d recently opened its first drive-thru restaurant in Brisbane as part of a broader expansion strategy to service new markets and embrace new channels. It will also help the brand to differentiate itself from other players in the fresh and healthy space, which don’t currently offer a drive-thru option.

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Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. In general, she believes the brand has set itself up well by investing in omnichannel strategies, and integrating its online and in-store experience.

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Creative Displays Now

JULY 7, 2022

With plenty of shoppers to target at brick-and-mortar stores, it’s important to have a sales strategy that will increase the interest in your products at these physical locations. You also have to compete with other companies in the same environment. Increased Brand Awareness. Attention-Grabbing. Consumer Education.

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Retail Focus

SEPTEMBER 20, 2021

A much-welcomed ray of sunshine is that many retailers saw their private label brands have grown – particularly in the UK, which leads other European markets in private label as share of overall consumer goods’ sales value. Think Beyond Item Strategy with a More Holistic View. Craig Marion, VP, Global Product Management, DemandTec.

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RetailMinded

FEBRUARY 24, 2021

When was the last time you received a promotional text message from a retailer, restaurant or other company you opted into? Text message marketing has become increasingly popular but more so, purposeful and profitable for brands to introduce into their marketing strategies.

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Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Retailers faced with rising delivery costs driven by shippers can implement several strategies to mitigate the problem, said Pope.

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