Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Ideal for mid-term use, this product can be installed by any employee.

Promotion 162

Promotion Outdoor Space Display 162

Inside Retail

MARCH 20, 2023

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. One key aspect of this is our focus on efficiency.

Fashion 236

Fashion Expansion Department Stores Strategy 236

Inside Retail

JANUARY 24, 2023

In explaining these results, the brand pointed to volatile demand, and promotional activity around key dates – such as Black Friday, Cyber Monday and the Christmas and Boxing Day sales period – which impacted its gross margin. He told Inside Retail that fashion customers are known for moving easily between brands.

Promotion 130

Promotion Fashion Marketing Apparel 130

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. It is more about providing top-notch customer services to give them a reason to choose your brand over the others and recommend it as well. Exceptional customer service goes beyond driving sales.

Social Media 130

Social Media Perspective Tailored Strategy 130

Retail Bound

FEBRUARY 20, 2024

It could be a specific feature, functionality, or benefit that no other product in the market offers. Take Competitors into Account It’s crucial to research and analyze your competitors’ pricing strategies when determining the best price for your product.

Target Market 52

Target Market Strategy Marketing Other 52

Creative Displays Now

JANUARY 17, 2023

Your marketing strategy determines your business’ success. Effective marketing is customer-focused and often involves multiple channels. Point-of-purchase displays are one of the most effective forms of retail advertising. 5 Reasons to Use Custom POP Displays in Your Retail Marketing Strategy.

Display 98

Display Advertising Promotion Strategy 98

Retail Focus

APRIL 20, 2023

Since our inception, we have prioritised innovation to ensure our solutions are evolving alongside the ever-changing needs of today’s retail market,” said Kristin Naragon, Chief Strategy and Marketing Officer at Akeneo.

Management 130

Management Perspective Strategy Marketing 130

Inside Retail

AUGUST 3, 2023

Retailers such as Macy’s and Columbia Sportswear are expanding their use of “breathable” and “cooling” fabrics in a bid to boost sales as record-high temperatures drive demand for clothing that can help consumers beat the heat. million tons in 2022, according to the nonprofit Textile Exchange.

Department Stores 130

Department Stores Line Apparel Other 130

Retail Focus

DECEMBER 3, 2023

There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market? While we may be some way off robots manning the tills, there are certainly elements of AI beginning to creep into retail.

Advertising 147

Advertising Focal Point Display Shopping 147

Inside Retail

JUNE 27, 2022

While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. Singh also noted that Sugar’s target market likes to experiment and explore products from different brands to evaluate the best suited ones for their needs and requirements.

Consumer 130

Consumer Target Market Expansion Curate 130

RetailMinded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Facial Recognition .

Social Media 98

Social Media Marketing Promotion Shopping 98

Inside Retail

NOVEMBER 21, 2022

The currents of change can feel swift and frightening as we stumble from the pandemic to changing ways of working and other global crises. By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? Shape the future you want.

Strategy 245

Strategy Marketing Consumer Planning 245

Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. s and buttons to video monitors, sound, and other digital effects.

Display 76

Display Merchandising Advertising Location 76

RetailMinded

MAY 16, 2023

Nearly 10 million people throughout the United States work in retail. If you own a retail business and want to support your employees, provide them with high-quality uniforms. The proper uniform promotes teamwork and helps you and your employees present a united front.

Color 52

Color Unity Advertising Management 52

CAAD

APRIL 27, 2022

It is one of the most powerful strategies in good marketing planning: telling stories that create an impact on the consumer’s mind and connect directly with them. . In other words: the search for the effectiveness of images as elements that facilitate the creation of persistent memories over time.

Retail Design 52

Retail Design Design Visual Merchandising Interior Design 52

Rose

MARCH 24, 2020

to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. See some traditional examples, as well as some next-generation visual merchandising techniques and strategies, in the sections below.).

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

CAAD

NOVEMBER 9, 2022

On the other hand, Shopify’s Future of Retail in 2021 report is blunt: the future of retail is contactless. It’s time to get to know some of the established and emerging trends to improve the check-out counter in retail. 62% of shoppers prefer to make in-store purchases with digital or contactless payments.

Line 52

Line Shopping Accessories Accessories 52

Creative Displays Now

DECEMBER 30, 2020

The same coffee beans can be dressed up as gourmet, organic, bold-flavored, smooth-tasting or any other number of things based on how they’re marketed and packaged. Maybe you’ve developed a wireless mouse with a more comfortable, ergonomic design than others on the market. Build Relationships With Customers.

Color 76

Color Display Social Media Marketing 76

Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. They would have seen their parents buy from them, and purchasing from Australian retailers would have been ingrained in them.

Consumer 263

Consumer Department Stores Contrast Engagement 263

Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up surveyed more than 500 shoppers and asked them what they love about their favourite retailers – and why they avoid others.

Consumer 130

Consumer Tailored Management Shopping 130

Retail Focus

SEPTEMBER 17, 2023

It is believed that it’s important for retailers to carry brands that have a design aesthetic ensuring their products are both attractive and successful. Marketing effort is rewarded Many retailers failed to promote Christmas for many years. Experiential retailing is a vital aspect of the retail marketing industry.

Display 130

Display Merchandising Social Media Visual Merchandising 130

Compliantia

NOVEMBER 1, 2021

Specifically, we’ll discuss the top considerations in the following areas: Existing capabilities and demand Capital and resources Supply chain and distribution Inventory management Technology Marketing Store management. Before setting up shop in other regions, you should first assess whether or not you are capable of doing so.

Expansion 52

Expansion Location Management Marketing 52

Compliantia

NOVEMBER 1, 2021

Specifically, we’ll discuss the top considerations in the following areas: Existing capabilities and demand Capital and resources Supply chain and distribution Inventory management Technology Marketing Store management. Before setting up shop in other regions, you should first assess whether or not you are capable of doing so.

Expansion 52

Expansion Location Management Marketing 52

Greater Group

DECEMBER 24, 2019

Experiential retail creates a safe space for new customers to be charmed by what the store offers, and for customers already familiar with the brand to promote their idea of it and solidify their commitment to it. 5 examples of retailers who have implemented the retailtainment concept in their stores. Avengers S.T.A.T.I.O.N.

Social Media 52

Social Media Concept Gifts Color 52

Inside Retail

MARCH 21, 2023

Retailers can use a curated model by collecting product recommendations based on a customer’s purchase history or browsing behaviour, or offering personalised promotions or discounts based on preferences. If the app intersects with a similar audience, why not try to see what your brand could look like on that platform?

Curate 130

Curate Engagement Space Social Media 130