Inside Retail

SEPTEMBER 6, 2022

Leading augmented reality (AR) platform Zero10 has collaborated with New York-based creative practice Crosby Studios to create a physical pop-up store offering digital fashion and immersive experiences. People visiting will have 30 minutes to walk around and virtually try-on digital fashion from the five-piece collection.

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Inside Retail

APRIL 28, 2023

Federal court judge Brigitte Markovic ruled that Katy Perry’s company Kitty Purry partially infringed the trademark of Katie Taylor’s business, which sells mostly clothes online, by promoting the singer’s products through posts on social media, a court filing out on Thursday showed.

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Inside Retail

AUGUST 23, 2022

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. We believe we can open up more possibilities for slow fashion and make the fashion journey sustainable. “We Modern women are independent and have unique fashion tastes.

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Inside Retail

MARCH 27, 2024

Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 million followers.

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Inside Retail

JUNE 17, 2021

Nikita Sernack, the Australian designer behind cult evening brand Nookie, recently debuted her new fashion brand, Rumer, at Afterpay Australian Fashion Week earlier this month to a full house of industry professionals. Inside Retail: How did your career in fashion start out?

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.

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Inside Retail

DECEMBER 7, 2023

Up to 96 per cent of fashion influencers reviewed made such posts. Based on the findings of our sweep, we are concerned that influencers, brands and advertisers are taking advantage of consumers’ trust through hidden advertising in social media posts by influencers,” said ACCC acting chair Catriona Lowe. “We

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Inside Retail

MAY 13, 2021

A year into the Covid-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion world, from how we dress, to how we shop, to how the industry itself operates. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut. If you’re ready for re-openings, so is Prada.

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Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

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Inside Retail

JANUARY 14, 2024

Fake fashion e-shops According to researchers at Avast, an internet security company, more than 4000 fake e-shops were set-up to exploit consumer spending in the post-festive season sales. Last year saw a record number of scams and with the rapid rise of artificial intelligence (AI), they are growing in number and sophistication.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. However, the fashion industry is slower to make age inclusivity a top priority with youth often being an aspirational part of a brand’s aesthetic.

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Retail Focus

APRIL 4, 2024

For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries. Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele.

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Inside Retail

SEPTEMBER 29, 2021

Luxury e-commerce giant Net-a-Porter is working with the British Fashion Council and universities around the globe – including TAFE Australia – to unearth diverse emerging designers through its newly launched extended mentorship program, The Vanguard Education Fund.

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Inside Retail

AUGUST 17, 2021

We’re on our way to a new normal in fashion. However, it took a destructive global health crisis to shake the truths out of fashion for all to see. Indeed fashion adapted, however, it also emerged battered. A combined international effort is needed in tackling fashion’s problems head-on.

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Inside Retail

MARCH 12, 2024

Internationally, US global fashion powerhouse Kate Spade New York paid homage to the humble suit in its latest Spring 2024 global campaign, while soft suiting in neutral tones was in the spotlight at Kmart Australia’s Family Runway as part of last week’s PayPal Melbourne Fashion Festival.

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Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period.

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Inside Retail

JANUARY 27, 2022

For Leukbook, a new online fashion marketplace founded by Katrina Van De Ven and Catherine Olivier, it’s all about fit. Launching in Australia next month, the one-stop shop for plus-size fashion plans to offer personalised sizing recommendations and a fit guarantee to differentiate itself in the notoriously underserved market. “It

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Inside Retail

MARCH 28, 2022

After completing two funding rounds in 2021, leading online marketplace Vestiaire Collective has kicked off 2022 with a bang, unveiling a new global brand identity this week to underscore its firm belief that pre-loved is the indisputable future of fashion. Our community is central to our brand, and to what makes us unique.

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Inside Retail

OCTOBER 14, 2021

On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. The broadcast aired across multiple channels and was met with phenomenal engagement worldwide. million views.

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Inside Retail

NOVEMBER 14, 2023

Further, 51 per cent are familiar with the term “ethical fashion,” a three per cent increase from 2021. Nothing but time Sarah Knop, national engagement manager at Baptist World Aid Australia, told Inside Retail that, when faced with financial challenges, many consumers will opt for value and low price.

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Inside Retail

OCTOBER 24, 2023

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.

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Inside Retail

JUNE 19, 2023

The brand’s “Jackets Worth Exploring” campaign includes what is reported to be the first use of a 3D billboard by a fashion retailer in Australia. Located over six stories on the corner of Bourke Street and Lonsdale Street, the billboard will show six 3D videos, which will also be shared across Superdry’s website and social media platforms.

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Inside Retail

JUNE 28, 2021

Bar tracking down where your customers go for coffee and trying to eavesdrop (which we generally don’t recommend), a good way to research your market is by doing some social listening. The nature of the social media beast is that it is always changing. Where to find the juicy goss. Making the most of influencers.

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Inside Retail

FEBRUARY 15, 2024

Shopping for Taylor-inspired fashion on online marketplaces like Ebay can increase your chances of finding unique pre-loved gems to pair with your outfit. Another business embracing the moment is Australian hardware retailer Bunnings, which has been on the social media beat, with its Frank Green cup car cupholder solution that went viral.

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Inside Retail

OCTOBER 7, 2021

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories. It stands to reason that luxury brands forge this future, as fashion is a common denominator across cultures and countries. Virtual and physical fashion.

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Inside Retail

MARCH 15, 2022

Nearly two years ago, the Black Lives Matter movement forced Australia’s fashion industry to confront the lack of First Nations representation in their ranks, and since then, there’s been a noticeable uptick in the number of Indigenous models being featured in campaigns and Indigenous fashion brands being shown on runways.

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Retail Focus

FEBRUARY 15, 2024

Students’ purchasing decisions are often driven by a blend of functional needs, such as the necessity for textbooks, and emotional desires, like the want for fashion that expresses their identity. Social Influence. Perception and Attitudes. The way students perceive a brand or product can significantly affect their buying behavior.

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Inside Retail

SEPTEMBER 19, 2021

It puts the best features from social media into one app, creating an online, shoppable destination for beauty fans, without the flashy filter effects. This is forcing brands to think creatively and prioritise engagement and the result is often increased loyalty and trust from their shoppers. The Supergreat app launched in 2018.

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Inside Retail

AUGUST 3, 2021

My love for fashion began when I was five years old. Since then, I’ve always kept my finger on the pulse when it comes to fashion and I’m always thinking about how to make the latest fit in with me as a veiled woman. I am a proud Muslim veiled woman and I love helping other veiled women find confident in themselves through fashion.

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Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.

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Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. What is the metaverse? What’s already happening?

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Inside Retail

JULY 12, 2023

Social media platform Threads is continuing its trajectory of exponential growth, with retailers of all sizes eager to be early adopters of the platform. Post by @ajeathletica View on Threads Building community Another brand that quickly jumped onto the social media network is luggage retailer July.

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Retail Focus

DECEMBER 9, 2022

YOOBIC , the innovator of the all-in-one Frontline Employee Experience Platform, today announced the launch of YOOBIC Communities, a powerful expansion of the YOOBIC app designed to enable companies with frontline workers to drive engagement and give employees a shared space to build collaboration, camaraderie, and a sense of common purpose.

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Inside Retail

MAY 22, 2023

billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media. Blending motorsports and fashion Interestingly, Josnik believes that the partnership will also help Puma appeal to the fashionista crowd in the future. Cumulative TV audiences have grown to 1.5

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Retail Focus

AUGUST 23, 2023

Luxury brands are constantly seeking innovative ways to engage their clientele and reinforce their exclusivity. On the other hand, Dior often channels its artistic heritage, mirroring themes from its fashion shows. Events: Pop-up stores serve as platforms for hosting events that engage consumers beyond shopping.

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Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). There’s a bit more of a community aspect to these platforms.

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Inside Retail

AUGUST 22, 2023

Why Parade is so popular Parade has reached its current cult status by appealing to a younger, largely Gen Z, customer base through its focus on inclusivity, sustainability, and social media. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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