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Designer Ena Pelly on why collaboration is the fashion industry’s “secret sauce”

Inside Retail

Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It

Fashion 254
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How social commerce platform Smthgood is reinventing eco-fashion in Asia

Inside Retail

The intersection of technology and sustainability is redefining the fashion landscape in Asia, and one of the leaders of this movement is Smthgood, a marketplace with a mission. Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands.

Fashion 264
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Why Oroton is bringing AR mirrors to Australian fashion

Inside Retail

Window shopping is about to get a whole lot more exciting, with Australian designer fashion brand Oroton launching augmented reality try-on mirrors across the window displays of its stores in Sydney’s Queen Victoria Building and Brisbane’s Queen Street Mall. We’ve already seen promising results,” Child told Inside Retail.

Fashion 290
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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

Fashion 246
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PayPal to sponsor Melbourne Fashion Festival for another three years

Inside Retail

PayPal Australia will continue to support the Melbourne Fashion Festival through 2027 after extending its sponsorship for the event. Meanwhile, PayPal senior director of consumer engagement Shane Capron said that the fintech company supports over 150,000 fashion businesses in Australia through its payment services.

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Founder of Silk Laundry on building a sustainable global fashion brand

Inside Retail

Silk Laundry was founded by Katie Kolodinski in 2015 and has earned a reputation in the fashion industry for its considered approach to design. Kolodinski’s personal ethos of sustainability is a thread that seamlessly runs throughout the fashion brand, from fabric sourcing to the design and construction of Silk Laundry’s garments. “I

Fashion 246
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Why Shona Joy is filling in the missing piece of the circular fashion puzzle

Inside Retail

The term “circular fashion” serves as both a challenge to the fashion industry’s traditional model of take-make-waste and a solution to its environmental impact. But while luxury fashion houses are well-versed in repairs, discussions around circular fashion for premium brands are often limited to rental and resale marketplaces.

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