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PrettyLittleThing films Australian campaign with social media stars in Fiji

Inside Retail

UK-based women’s fashion retailer PrettyLittleThing went to Fiji to shoot its Australian-exclusive campaign featuring five local influencers. The post PrettyLittleThing films Australian campaign with social media stars in Fiji appeared first on Inside Retail Australia.

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Why In The Roundhouse created dinnerware for the social media generation

Inside Retail

Australian homewares brand In The Roundhouse is creating a new category of stylish dinnerware – from plates and side dishes to cutlery and napkins – designed to capture the social media generation’s attention. Alyce Tran and Brooke Bickmore ,the duo behind the viral brand, are best friends turned business partners.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Chinese fast fashion retailer Shein may frequently grab headlines for the wrong reasons but there’s no denying the increasing popularity of the controversial brand. As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. Social media sensation.

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Roberto Cavalli, Italian fashion designer, dies at 83

Inside Retail

Italian fashion designer Roberto Cavalli, known for his animal-print designs loved by showbusiness stars, has died at the age of 83, his company said. Giorgio Armani said he always had “enormous respect” for Cavalli even though his vision of fashion could not have been more different.

Fashion 261
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Meet Indyx, the personal style app that is solving fashion sustainability issue

Inside Retail

Fashion has embraced technology at every turn from social media to virtual change rooms, yet consumers’ wardrobes have remained analogue. I wanted to build something to reshape our relationship with our wardrobes and rewire how we experience fashion,” she added.

Fashion 272
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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

There was a time when you could define a decade by the overarching aesthetic that dominated the fashion, media and pop culture landscape of the period. In 2022, TikTok was responsible for 45 percent of all social media-driven fragrance purchases in the US, NPD data shows.

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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

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