Inside Retail

FEBRUARY 29, 2024

Global sports and fashion company IMG has declared Amy Lawrence, Emily Watson, House of Campbell, and Potirakis as Australian Fashion Week’s 2024 Next Gen winners. Pandora will present the Australian Fashion Week at Carriageworks, Sydney from May 13 to May 17. The winners will debut their collection on May 13.

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Inside Retail

SEPTEMBER 4, 2023

To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market. Owned by parent company Retail Apparel Group, the company says the launch comes after market research identified a “major gap” in the market for men who consider themselves ‘plus-size’.

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Inside Retail

APRIL 26, 2024

This week, France announced legislation to “limit the excesses of ultra-fast fashion”. But, with an aggressive spend on social media, they are hard to ignore. Love it Longer opened in 2022 and is co-owned by a family with a long history in fashion, Giulia Ferrari, sister Mattia and mum Armanda.

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RetailMinded

JUNE 22, 2023

You guessed it — a strong social media presence! By mastering the art of social media, you’ll not only connect with potential customers but also see your business flourish. By mastering the art of social media, you’ll not only connect with potential customers but also see your business flourish.

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Inside Retail

MARCH 11, 2024

Last week a panel of fashion industry experts including Jenny Child, Lesleigh Jermanus, Margie Woods and Şener Besim gathered for the annual 2024 Australian Business Fashion Lunch as part of PMFF programme. So if we want to do it, we have to do it as sustainably, ethically as we can, whilst maintaining a creative integrity,” she said.

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Inside Retail

MARCH 13, 2022

Bonds’ marketing team took notice and republished the photos on their official brand account. presents as masculine, they often wear shoes and clothing that are marketed to women, such as high heels, dresses and, in the case of Bonds underwear, high-cut briefs. But then, things started to go awry. “We told Inside Retail.

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Inside Retail

FEBRUARY 20, 2024

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Inside Retail

NOVEMBER 27, 2023

With most items priced under A$200, the brand is seeking to elevate travel for the mass-market consumer. “Everyone travels now,” McGahan told Inside Retail. McGahan was quick to note that Nere’s fashion focus hasn’t come at the cost of its product quality. We’re very much about value and being accessible to all.”

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Inside Retail

JULY 13, 2021

Global luxury resale platform Vestiaire Collective is about to unveil a new initiative this week called Collective for Change, a series of monthly conversations around sustainable fashion and inclusivity taking place on Instagram Live. Fashion activism starts with knowledge exchange. This is driven by the growth of the resale market.

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Inside Retail

MARCH 9, 2023

Online fast-fashion retailer Shein and its newer rival Temu are in a race to win shoppers’ attention for their inexpensive China-made goods. The battle between them is playing out not only on social media but also in a US court. If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy.

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Inside Retail

JULY 24, 2022

The peer-to-peer marketplace launched in 2021 and provides fashion influencers and sellers a platform for livestreaming commerce. Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. Reduce, reuse, resell.

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Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Inside Retail

AUGUST 29, 2023

It’s no secret that secondhand fashion has been having a moment for the past few years. According to a report conducted by ThredUp, an online consignment and thrift store, the US secondhand market is expected to reach (US$70 billion) by 2027. Globally, the market is expected to reach (US$350 billion) in the same time period.

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.

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Inside Retail

FEBRUARY 18, 2024

I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. The concept of selling and marketing a product, and brand became second nature and a part of my identity. When I finished school I turned down a law degree to continue alongside Hannah in the business.

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Inside Retail

MAY 24, 2021

But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. billion dollars, with $77 billion from the mobile gaming market.

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Inside Retail

AUGUST 23, 2022

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. We believe we can open up more possibilities for slow fashion and make the fashion journey sustainable. “We Modern women are independent and have unique fashion tastes.

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Inside Retail

APRIL 10, 2024

In today’s uncertain economy, he added that consumers are embracing frugality, and this trend is not limited to essential items but also extends to discretionary ones like fashion. The secondhand market is an exciting solution, offering quality, often designer items, at a fraction of the original price.

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Inside Retail

SEPTEMBER 12, 2023

New York Fashion Week is always a frenzied time when brands and buyers from around the world descend on New York City and the Spring/Summer collections are revealed. While some brands have decided to forgo the traditional fashion calendar, September is still the time when the latest trends are presented to the public. billion by 2030.

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Inside Retail

MAY 25, 2023

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession. IR: What excites you about Reebok?

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Inside Retail

FEBRUARY 7, 2022

Cult-favourite women’s fashion brand Ganni is set to open its first standalone bricks-and-mortar stores in Australia following a new partnership agreement with local retailer Incu. . Rather than using traditional marketing, the brand taps into real customers who share their outfits under the #gannigirls hashtag on social media. “If

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Inside Retail

JANUARY 8, 2024

Consumers empowered by social media are now dictating to brands which trends they need to meet. Niche aesthetics continues to take a front-row seat for both buyers and brands as they attempt to keep up with social media trends.

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Inside Retail

JULY 13, 2022

KordaMentha Restructuring, as voluntary administrator, has begun a sale process for the business, which sells eyewear on its own website, as well as through online fashion retailers including The Iconic. . The brand was once part-owned by social media influencer and entrepreneur Steph Claire Smith and her partner Josh Miller.

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Inside Retail

JANUARY 31, 2023

The digitisation of commerce and the plethora of new channels and touchpoints have resulted in huge opportunities for fashion brands. The responses shed light on where brands need to be when it comes to measuring marketing impact and assessing marketing attribution effectively.

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Inside Retail

OCTOBER 17, 2022

Vivy Yusof is a Malaysian entrepreneur who is in the modest fashion business, and her brands Duck and Lilit are household names in the local marketplace. FashionValet was Yusof’s e-commerce marketplace that used to sell over 400 brands that covered both modest and mainstream fashion industries. It was time to pivot.

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Retail Focus

APRIL 12, 2023

Fashion Week… to what extent a national event can have an impact on retail and retail businesses? National events, such as Fashion Week, provide a platform for designers to present their latest collections to a large audience of buyers, media, and industry professionals. Ghalia BOUSTANI.

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Inside Retail

MAY 13, 2021

A year into the Covid-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion world, from how we dress, to how we shop, to how the industry itself operates. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut. If you’re ready for re-openings, so is Prada.

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Inside Retail

MARCH 27, 2024

Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As million followers.

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Inside Retail

JULY 24, 2023

Barbiecore outfits, focused on the doll’s signature color, are dominating the fashion scene for a second straight year, helped by Mattel Inc’s all-out marketing blitz to build buzz for the “Barbie” movie that debuted in theaters on Friday. That would top the $55 million in U.S.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Inside Retail

DECEMBER 7, 2023

Up to 96 per cent of fashion influencers reviewed made such posts. Based on the findings of our sweep, we are concerned that influencers, brands and advertisers are taking advantage of consumers’ trust through hidden advertising in social media posts by influencers,” said ACCC acting chair Catriona Lowe. “We

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Inside Retail

APRIL 2, 2024

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. The post How British brand Papier is driving growth in the global stationery market appeared first on Inside Retail Australia.

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Inside Retail

AUGUST 12, 2021

The niche crypto assets are also capturing the attention of some of the world’s biggest fashion companies, keen to associate themselves with a new generation of gamers – although most of their forays so far are for marketing. The overall size of the NFT wearables market is difficult to establish. SELFIE SHOPPING.

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Inside Retail

FEBRUARY 27, 2023

Stacy Flynn, Evrnu’s CEO and co-founder said, “We are thrilled to partner with Pangaia, which shares our drive to unlock the future of materials and technology for the fashion industry. We are delighted by the growing market demand for NuCycl.” The entire fashion supply chain is at a breaking point.

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Inside Retail

JANUARY 18, 2024

Its hybrid consignment model and curated in-store shopping experience have made it a go-to destination for economic and environmental shoppers who still want to be fashion-forward. Olivia Mangan: The landscape of fashion in Australia and globally is witnessing a really remarkable shift,as secondhand is getting widespread acceptance.

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Inside Retail

FEBRUARY 25, 2024

Beyond tapping into cultural events, such as the recent Lunar New Year holiday , retailers are increasingly using e-commerce and social media to connect with the Chinese luxury consumer demographic. WeChat, which has amassed over 1.2 billion active users, and offers mini apps and official brand accounts, offers brands the widest reach.

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Inside Retail

JULY 13, 2022

Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Recently, global fashion brand Boohoo, entered the modest fashion space, and its latest collection was designed by 20-year-old student Sameera Mohmed, off the back of a collaboration with Graduate Fashion Week.

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