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Shein, Temu in fierce fight over US market for $10 dresses

Inside Retail

Online fast-fashion retailer Shein and its newer rival Temu are in a race to win shoppers’ attention for their inexpensive China-made goods. The battle between them is playing out not only on social media but also in a US court. If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy.

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Introducing Asia’s answer to slow fashion: Supermint

Inside Retail

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. We believe we can open up more possibilities for slow fashion and make the fashion journey sustainable. “We Modern women are independent and have unique fashion tastes.

Fashion 130
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Analysis: How five luxury brands won digital fashion week

Inside Retail

A year into the Covid-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion world, from how we dress, to how we shop, to how the industry itself operates. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut. If you’re ready for re-openings, so is Prada.

Fashion 147
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Crypto fashion: why people pay real money for virtual clothes

Inside Retail

Digital artist and Japan-enthusiast Kai’s real name is Noah. The niche crypto assets are also capturing the attention of some of the world’s biggest fashion companies, keen to associate themselves with a new generation of gamers – although most of their forays so far are for marketing. SELFIE SHOPPING.

Fashion 130
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How Korean popstars helped this New York jewellery brand go viral on TikTok

Inside Retail

Woo attributes his success to his heritage as a South Korean-raised New Yorker, which gave the brand a point of difference and access to an international market from the beginning. He went on to complete his mandatory military service in South Korea and then moved to New York City to study design at the Fashion Institute of Technology.

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“Sold out within the hour”: Inside MCoBeauty’s 48-hour pop-up store

Inside Retail

The store features a number of dedicated beauty stations for customers to be made up by MCoBeauty make-up artists, as well as a discovery zone which will see make-up experts talking through the brand’s expanding range. They’ve been doing it in the fashion world [for years]. We’ve seen huge growth,” Sullivan said. Runway to retail.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Cross-Marketing Opportunities: Collaborations and partnerships with other luxury brands or influencers broaden the appeal and reach of Christmas pop-ups. Interactive Marketing: The interactive nature of luxury pop-up stores allows brands to engage customers in creative and memorable ways. Tiffany & Co.