Inside Retail

JUNE 19, 2023

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. The brand’s “Jackets Worth Exploring” campaign includes what is reported to be the first use of a 3D billboard by a fashion retailer in Australia.

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Inside Retail

DECEMBER 4, 2022

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

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Inside Retail

JANUARY 9, 2024

Known as a fashion guru on the red carpet and a go-to for her beauty and skincare routines, Cline has a cross-platform social media reach of 25 million. The post Madelyn Cline joins Revlon global brand ambassador ranks appeared first on Inside Retail Australia.

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Inside Retail

JULY 13, 2022

Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Recently, global fashion brand Boohoo, entered the modest fashion space, and its latest collection was designed by 20-year-old student Sameera Mohmed, off the back of a collaboration with Graduate Fashion Week.

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Inside Retail

MAY 25, 2022

It’s 2022 and while small steps are being made towards a more inclusive fashion future, such as the first ever plus size fashion show and greater overall diversity on the catwalk at Australian Fashion Week, there is still a long way to go. Case in point: the recent GymShark photoshoot debacle. Our guess, not many.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. However, the fashion industry is slower to make age inclusivity a top priority with youth often being an aspirational part of a brand’s aesthetic.

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Inside Retail

OCTOBER 4, 2022

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.” Influencers in the spotlight.

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Inside Retail

AUGUST 3, 2021

My love for fashion began when I was five years old. Since then, I’ve always kept my finger on the pulse when it comes to fashion and I’m always thinking about how to make the latest fit in with me as a veiled woman. I am a proud Muslim veiled woman and I love helping other veiled women find confident in themselves through fashion.

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E Delevry

NOVEMBER 7, 2023

The recently published RetailX Global Fashion 2023 report has highlighted that the fashion industry’s environmental impact has several facets, which contributed to it releasing 1.2bn tonnes of greenhouse gases into the environment in 2022. There is the added impact here of packaging, which is often consigned to waste when opened.

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Inside Retail

JUNE 26, 2023

The fashion industry has long faced criticism for its use of photoshopping, which has helped create unrealistic body standards. But while a growing number of fashion brands are now advertising in a more body-positive way the same shift hasn’t occurred in the beauty industry, which still largely depicts flawless skin to sell products.

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Inside Retail

AUGUST 25, 2022

Southeast Asia’s largest fashion and lifestyle e-commerce player Zalora has just celebrated its 10th year anniversary this year. From overcoming initial barriers to buying fashion online through easier payment modes with operational excellence, it has made the website a force to be reckoned with in the region. The future is bright.

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Inside Retail

FEBRUARY 5, 2023

The real thrust of the campaign, which included a fake fashion show at Berlin Fashion Week, was to highlight the reality of working conditions in the Southeast Asian factories where Adidas’ clothes are made. He feels if consumers individualise their fashion choices, brands will have no choice but to accommodate this.

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Inside Retail

OCTOBER 25, 2022

Gen Z is clamouring for diversity, whether it’s in the sizes of models shown on retailers’ websites, racial diversity in advertising campaigns, or the visibility of people with disabilities. Social media is the way forward, but it’s not enough to simply convert your existing TV or online ads and slap them on social. .

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Inside Retail

AUGUST 14, 2022

Traffic has been shifting from physical retail, to e-commerce, to social media – seeing clothes on real women. E-commerce is convenient but fashion has the highest rate of returns in the format, due to poor fit, and style support is limited. Retail is still the main source of fashion inspiration.

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Inside Retail

JULY 31, 2022

This presents infinite possibilities around the future of fashion and the ways to connect immersive experiences. From a marketing perspective, integrating NFC tags into fashion provides a huge opportunity to connect with garment owners beyond the initial purchaser. The tech connecting worlds.

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Inside Retail

NOVEMBER 29, 2021

A social media platform called PinDuoDuo has now tapped into this population, harnessing the popularity of the social network WeChat (think WhatsApp, Instagram, Facebook and Amazon all rolled into one). Consumers outside China can expect shopping in digital ways to become more fun, social and accessible.

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Inside Retail

OCTOBER 7, 2021

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories. This new campaign extends beyond an advertising stunt. Virtual and physical fashion. Unique fashion in games suddenly becomes a collectors item.

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Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). We knew if we came in guns blazing with a western approach, it wouldn’t translate,” Iozzi told Inside Retail.

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Inside Retail

SEPTEMBER 22, 2021

It’s not every day that we see a centenarian front a collection for a leading global fashion brand, but that’s exactly what happened last week. She shows that style is ageless and keeps encouraging people to show who they are with fashion — and to have fun at the same time.” ” The fashion industry grows up.

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RetailMinded

FEBRUARY 17, 2021

Fast fashion, or clothing that is produced cheaply and en masse for disposable use, is on the decline. In 1989, the New York Times first used the words “fast fashion” to describe the strategy that Zara, a clothing retailer, used to bring designs to life in under 15 days. Behind the top that only costs $7.99

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Inside Retail

AUGUST 21, 2022

Advertising and marketing in beauty have completely changed over the last century. We’ve come from newspapers, radio, television, door-to-door sales, and magazines to websites, internet ads, blogs, email marketing, social media, influencer marketing, user-generated content, augmented reality filters and now virtual experiences in 3D.

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Inside Retail

MARCH 26, 2023

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University.

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Inside Retail

DECEMBER 19, 2022

Cultural experts now see brands benefitting from leaning into personality, authenticity and fun – swapping the slick advertising for relatable user-generated and low-fi content. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.

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Inside Retail

OCTOBER 13, 2022

Rather than advertising products in the pages of beauty magazines or TV commercials, Gen Z is increasingly learning about and buying their cosmetics through social media and influencers – specifically, on TikTok. They’ll be vital consumers for brands to target.

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Inside Retail

SEPTEMBER 26, 2022

The campaign, which showcases a group of friends exploring the outdoors in a more lighthearted and absurd way than Kathmandu has explored before, was created specifically to cut through the advertising chaff and stick in people’s minds. We’ve realised it’s important to cut through and drive home our repositioning,” Barrett said.

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Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. To achieve this, Iozzi is taking a different approach to marketing Replay than Superdry, which is heavily reliant on social media platforms, particularly TikTok. Avoiding the pitfalls. per cent from 2022-2027.

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Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Gamified advertising hinges on two core elements: challenge and reward. Also, in light of Temu’s gamified advertising strategy, consumers ought to temper their enthusiasm for rewards.

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Inside Retail

JANUARY 3, 2024

Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. Even though] I didn’t come from a fashion background, I don’t feel like I was necessarily starting from scratch. IR : Can you discuss your social media strategy?

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Inside Retail

JUNE 21, 2023

Outdoor clothing and gear company The North Face also faced criticism from right wing groups for its Summer of Pride advertising campaign. Brayshaw explained that backlash to marketing and advertising campaigns is not a recent phenomenon. Social media can be incredibly powerful.

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Inside Retail

MAY 23, 2022

Founded in 2008 by Anna Baird, a clinical podiatrist, Bared is known for making fashionable yet comfortable and supportive shoes that are beloved by its customers. “We With a high rate of repeat customers, the brand doesn’t need to spend a lot on advertising. We’re a fashion brand first.”. The Bared difference .

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Inside Retail

FEBRUARY 20, 2022

We have about eight TV commercials that we filmed, but we’ve also got a much broader content ecosystem of videos, social media, and digital activations that we’ll be rolling out across the year. They’re certainly not throwaway fashion. So we think that’s really resonating with customers at the moment.

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RetailMinded

AUGUST 11, 2022

A core focus of the conversations will revolve around technology, with a vast range of discussions to take place including consumer influences, economic impact, online marketplaces, social media advertising and marketing, post purchase experiences and more. Learn more here.

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Inside Retail

JULY 25, 2023

Here, we speak with co-founder Chloe de Winter about the challenges of making size- and gender-inclusive products , navigating censorship on social media , and the importance of having fun with your brand and marketing. What drove you to do that, and how did you go about it, not having a background in fashion design?

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Inside Retail

APRIL 6, 2023

Not to be outdone, Adidas will debut its Virtual Gear digital fashion collection as part of the recent Metaverse Fashion Week 2023 organised by Decentraland. Existing Virtual Gear NFT holders will receive a 3D replica of their digital fashion item to wear within Decentraland’s virtual world.

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Inside Retail

SEPTEMBER 16, 2022

Meanwhile, the makeup and fashion team behind HBO’s Euphoria has capitalised on the show’s success by leveraging its influential aesthetic. Another way to tap into this trend is to encourage the people behind the scenes of your brand to express their personality and engage directly with their audience on social media.

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Hunton Andrews Kurth

OCTOBER 27, 2022

And in January 2022, the Commission settled a case against online fast fashion retailer Fashion Nova, who agreed to pay $4.2 million to resolve the FTC’s claims that Fashion Nova blocked negative reviews of its products online. FTC , 141 S.

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Inside Retail

SEPTEMBER 26, 2022

Throughout the course of West’s social media outburst, he also called out his second largest corporate partner, Gap. Donda Sports will be West’s first official foray beyond fashion and music. West’s contract with Adidas is set to end in 2026. They my new baby mamas,” he told Bloomberg. “I Calling it quits with Gap.

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