Inside Retail

JANUARY 14, 2024

Fake fashion e-shops According to researchers at Avast, an internet security company, more than 4000 fake e-shops were set-up to exploit consumer spending in the post-festive season sales. Last year saw a record number of scams and with the rapid rise of artificial intelligence (AI), they are growing in number and sophistication.

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing.

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Inside Retail

JUNE 19, 2023

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. The brand’s “Jackets Worth Exploring” campaign includes what is reported to be the first use of a 3D billboard by a fashion retailer in Australia.

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Inside Retail

DECEMBER 4, 2022

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

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Inside Retail

MAY 25, 2022

It’s 2022 and while small steps are being made towards a more inclusive fashion future, such as the first ever plus size fashion show and greater overall diversity on the catwalk at Australian Fashion Week, there is still a long way to go. This works out to be roughly 8.5 This is to say that the demand is most definitely there.

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Inside Retail

AUGUST 3, 2021

My love for fashion began when I was five years old. In fact, since my childhood, I loved to make clothes and accessories for dolls, and at 10, I designed and sewed clothes for a play that I directed for the children in my family. After years of styling myself, others began to ask for help, which prompted me to do a styling course.

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Inside Retail

OCTOBER 25, 2022

Gen Z is clamouring for diversity, whether it’s in the sizes of models shown on retailers’ websites, racial diversity in advertising campaigns, or the visibility of people with disabilities. Social media is the way forward, but it’s not enough to simply convert your existing TV or online ads and slap them on social. .

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Inside Retail

OCTOBER 7, 2021

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories. This new campaign extends beyond an advertising stunt. Virtual and physical fashion. Unique fashion in games suddenly becomes a collectors item.

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Inside Retail

JULY 13, 2022

Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Recently, global fashion brand Boohoo, entered the modest fashion space, and its latest collection was designed by 20-year-old student Sameera Mohmed, off the back of a collaboration with Graduate Fashion Week.

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Inside Retail

AUGUST 25, 2022

Southeast Asia’s largest fashion and lifestyle e-commerce player Zalora has just celebrated its 10th year anniversary this year. From overcoming initial barriers to buying fashion online through easier payment modes with operational excellence, it has made the website a force to be reckoned with in the region.

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Inside Retail

SEPTEMBER 22, 2021

It’s not every day that we see a centenarian front a collection for a leading global fashion brand, but that’s exactly what happened last week. Apfel has inspired a collection of eclectic dresses, sets and extensive accessories set to launch at H&M at the beginning of 2022. ” The fashion industry grows up.

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Inside Retail

FEBRUARY 5, 2023

The real thrust of the campaign, which included a fake fashion show at Berlin Fashion Week, was to highlight the reality of working conditions in the Southeast Asian factories where Adidas’ clothes are made. He feels if consumers individualise their fashion choices, brands will have no choice but to accommodate this.

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Inside Retail

MAY 24, 2021

A Russian prosecutor has called for Dolce & Gabbana Instagram advertisements showing same-sex couples kissing to be banned in the country following a lawmaker’s complaint about them, the prosecutor’s office said on Monday. Information on the case will next be updated on June 7, it said.

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RetailMinded

FEBRUARY 17, 2021

Fast fashion, or clothing that is produced cheaply and en masse for disposable use, is on the decline. This means it’s time for a much-needed strategy change for clothing and accessory retailers. However, consumers are becoming increasingly savvy about all the baggage of fast fashion. Behind the top that only costs $7.99

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Inside Retail

AUGUST 14, 2022

Traffic has been shifting from physical retail, to e-commerce, to social media – seeing clothes on real women. E-commerce is convenient but fashion has the highest rate of returns in the format, due to poor fit, and style support is limited. Retail is still the main source of fashion inspiration.

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Inside Retail

JULY 31, 2022

This presents infinite possibilities around the future of fashion and the ways to connect immersive experiences. From a marketing perspective, integrating NFC tags into fashion provides a huge opportunity to connect with garment owners beyond the initial purchaser. The tech connecting worlds.

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Inside Retail

SEPTEMBER 6, 2021

Indie fashion brands were among the early adopters of NFTs; sales for digital jackets and custom Nike Air Force 1 sneaker designs raked in thousands overnight. Since the initial craze earlier this year, NFTs have been incorporated into video games, social media, and digital magazine covers – with more to come.

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Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. Founded in Italy in 1981, Replay offers a wide range of jeans, jackets, sweaters, shirts, footwear, socks and other accessories for men and women. In Australia alone, the luxury fashion market is estimated to be worth US$2.6

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Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). We knew if we came in guns blazing with a western approach, it wouldn’t translate,” Iozzi told Inside Retail.

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Inside Retail

MARCH 26, 2023

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University.

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Inside Retail

MAY 31, 2023

Try to encourage groups of friends to participate and then you can leverage word of mouth and social media. Use social media, email and in-store signage and flyers to advise customers of upcoming events. Joint advertising: Collaborate with other local businesses on advertising campaigns to promote the general area.

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Inside Retail

MAY 24, 2021

A Russian prosecutor has called for Dolce & Gabbana Instagram advertisements showing same-sex couples kissing to be banned in the country following a lawmaker’s complaint about them, the prosecutor’s office said on Monday. Information on the case will next be updated on June 7, it said.

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Inside Retail

FEBRUARY 22, 2023

The fashion industry has been a leader in adopting new technologies and circular-economy initiatives in recent years. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology.

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Inside Retail

SEPTEMBER 26, 2022

The campaign, which showcases a group of friends exploring the outdoors in a more lighthearted and absurd way than Kathmandu has explored before, was created specifically to cut through the advertising chaff and stick in people’s minds. We’ve realised it’s important to cut through and drive home our repositioning,” Barrett said.

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Inside Retail

SEPTEMBER 26, 2022

Throughout the course of West’s social media outburst, he also called out his second largest corporate partner, Gap. The list of restricted products spanned a wide range of categories, from apparel and casual footwear to lifestyle accessories. Donda Sports will be West’s first official foray beyond fashion and music.

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Inside Retail

MAY 17, 2022

In August 2021, German streetwear brand Philipp Plein became the first fashion brand to accept cryptocurrency at its new crypto concept store in London. Charles and Keith, an affordable Singapore-based accessories label, is the first homegrown brand in the APAC region to accept cryptocurrency on its e-commerce sites. With Web 2.0,

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Inside Retail

FEBRUARY 15, 2022

.” In Autumn/Winter 2021, the iconic streetwear brand ran an above-the-line campaign called ‘The Jacket to Own Winter’, showcasing a wide range of jacket styles for any occasion on billboards nationally, radio ads, and stadium advertising during the AFL season. Trending on digital channels.

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Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Gamified advertising hinges on two core elements: challenge and reward. Also, in light of Temu’s gamified advertising strategy, consumers ought to temper their enthusiasm for rewards.

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Inside Retail

JANUARY 3, 2024

Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. Even though] I didn’t come from a fashion background, I don’t feel like I was necessarily starting from scratch. IR : Can you discuss your social media strategy?

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Inside Retail

APRIL 6, 2023

Burberry also has jumped on the bandwagon by teaming up with blockchain-based game Blankos Block Party to create an NFT collection featuring in-game accessories and a Burberry character. Not to be outdone, Adidas will debut its Virtual Gear digital fashion collection as part of the recent Metaverse Fashion Week 2023 organised by Decentraland.

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Inside Retail

JUNE 21, 2023

Outdoor clothing and gear company The North Face also faced criticism from right wing groups for its Summer of Pride advertising campaign. Brayshaw explained that backlash to marketing and advertising campaigns is not a recent phenomenon. Social media can be incredibly powerful.

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Inside Retail

MAY 23, 2022

Founded in 2008 by Anna Baird, a clinical podiatrist, Bared is known for making fashionable yet comfortable and supportive shoes that are beloved by its customers. “We With a high rate of repeat customers, the brand doesn’t need to spend a lot on advertising. We’re a fashion brand first.”. The Bared difference .

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Inside Retail

JULY 25, 2023

Here, we speak with co-founder Chloe de Winter about the challenges of making size- and gender-inclusive products , navigating censorship on social media , and the importance of having fun with your brand and marketing. What drove you to do that, and how did you go about it, not having a background in fashion design?

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Inside Retail

DECEMBER 14, 2023

Retailers should also be constantly scanning external sources of information to consider the context within which their advertising will be viewed. But it was the clothing retailer’s response to the criticism that has left many consumers and communications experts alike shaking their heads.

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JULY 12, 2019

Virgil Abloh: Artistic Director at Louis Vuitton/Fashion Designer/Former Creative Director to Kanye West/Jack of all Trades/ is promoting his upcoming Men’s Fall and Winter 2019 Collection through the shop. The number of pieces was limited to a small narrow section, and many accessories integrated rainbow-colored elements.

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Inside Retail

SEPTEMBER 13, 2022

When many brands and marketers were reducing their advertising spend or pulling it entirely, we identified an opportunity to occupy an uncluttered space and connect to those who were in search of something beautiful to brighten their days during an otherwise dark moment.

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