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How fashion turned the tennis court into a runway

Inside Retail

The 2024 Australian Open is gearing up to serve a fashion-forward Grand Slam by partnering with sportswear giants, high-fashion brands and luxury labels. Fashion is betting on the talent, fans and viewership of tennis to create brand awareness and generate sales.

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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

This week, France announced legislation to “limit the excesses of ultra-fast fashion”. Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. Love it Longer opened in 2022 and is co-owned by a family with a long history in fashion, Giulia Ferrari, sister Mattia and mum Armanda.

Fashion 162
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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

Apparel 255
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Introducing Asia’s answer to slow fashion: Supermint

Inside Retail

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. We believe we can open up more possibilities for slow fashion and make the fashion journey sustainable. “We Modern women are independent and have unique fashion tastes.

Fashion 130
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Honey Birdette’s advertisement ‘degrading’ to women: Ad Standards

Inside Retail

Honey Birdette has been targeted for breaching the Australian Association of National Advertisers code of ethics. According to Mumbrella, Honey Birdette had previously been found in breach of Ad Standards, and said that it had never intended to create controversy with its advertising.

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Bonjour Australia! French fashion makes an entrance with online showroom

Inside Retail

The French Government’s international trade agency, Business France, has launched an online showroom to connect French fashion and accessories brands with industry professionals in the APAC region. Return of luxury hair accessories brand. French fashion makes an entrance with online showroom appeared first on Inside Retail.

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What Does the Future of Shopping Hold in the Fashion Industry?

Retail Focus

Although many new shopping trends are a direct result of COVID-19 and brands adapting to life in lockdown, countless changes in the fashion industry were already underway. So, it appears that the fashion world is certainly heading in the right direction! . Over the course of 2021, the way we shop has changed forever. Try-on tech.

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