Retail Focus

SEPTEMBER 12, 2023

The world of fashion retail is constantly evolving, and premium fashion retail brands find themselves at the forefront of this ever-changing landscape. While often confused with luxury brands, premium fashion retail brands have their unique attributes that set them apart.

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Inside Retail

MAY 3, 2022

Inside Retail : Cue is one of Australia’s longest-standing fashion brands and it has such a rich history. Upon arriving home and sensing a gap for youth-driven fashion in the market, he decided to capitalise on that and started printing The Beatles t-shirts for the group’s fan club in Australia.

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Inside Retail

MAY 24, 2021

Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. It’s no wonder then that some of the biggest names in fashion are switching gears to include branded games in their marketing mix. Digital games are designed to be a deliberate environment for play, connection and exploration.

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Inside Retail

JUNE 3, 2021

For the first time, Australia’s most fashionable were able to access a digital fashion activation at Afterpay Australian Fashion Week (AAFW) in Sydney this week. We see digital fashion as an emerging avenue for all stakeholders in the industry, both creatively and in terms of its potential as a new market.

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.

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Hunton Andrews Kurth

AUGUST 23, 2022

The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. The first decision involves fashion retailer Primark and the second decision , involved Moose Toys.

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Inside Retail

DECEMBER 11, 2023

Spanish fashion retailer Zara has been besieged with boycott calls after rolling out its latest marketing campaign which social media users say resemble images from the Gaza conflict. This is a complete mockery of the oppressed,” a fashion entrepreneur commented. “I The retailer later removed the campaign from its website’s home page.

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Inside Retail

OCTOBER 11, 2022

In direct opposition to the more singular body shape represented in most advertising, fashion app Mys Tyler connects users with models and influencers of similar body sizes, allowing them to find styles and clothing that will complement their body shape. 81 per cent of women don’t feel represented by fashion advertising.

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Inside Retail

APRIL 21, 2022

Plus-size labels will take the runway in a dedicated showcase during Afterpay Australian Fashion Week (AAFW) in May, headlined by international supermodel Robyn Lawley. In my years of being a custodian of Australian fashion, I can say that the diverse nature of talent I’m seeing is better than ever. “We A slow evolution.

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Inside Retail

JANUARY 17, 2023

Mys Tyler has introduced the Contributor Hub, an in-app collaboration platform that connects a wide range of content creators with fashion brands. Mys Tyler has more than 300,000 users and thousands of fashion-loving contributors, so it made perfect sense to help these brands connect with our contributor base.”.

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Inside Retail

MARCH 3, 2024

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes.

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Retail Focus

AUGUST 3, 2021

Although many new shopping trends are a direct result of COVID-19 and brands adapting to life in lockdown, countless changes in the fashion industry were already underway. So, it appears that the fashion world is certainly heading in the right direction! . Over the course of 2021, the way we shop has changed forever.

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Inside Retail

JULY 13, 2022

Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Recently, global fashion brand Boohoo, entered the modest fashion space, and its latest collection was designed by 20-year-old student Sameera Mohmed, off the back of a collaboration with Graduate Fashion Week.

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Inside Retail

APRIL 19, 2022

Netherlands-based digital fashion house The Fabricant recently announced its Series A funding round of US$14 million ($19 million), led by private equity firm Greenfield One, along with Sound Ventures, Red DAO, and others. Technology accelerates digital fashion boom. This year, we’ve seen not one but two digital fashion events.

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Inside Retail

AUGUST 12, 2022

Throughout his career, Japanese fashion designer Issey Miyake, who has died of cancer at 84, rejected terms like “fashion”. There, the young designer apprenticed for eminent haute couture fashion houses Guy Laroche and Hubert de Givenchy. The fashion system was changing and Miyake rose to the challenge. Covering the body.

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Inside Retail

MAY 25, 2022

It’s 2022 and while small steps are being made towards a more inclusive fashion future, such as the first ever plus size fashion show and greater overall diversity on the catwalk at Australian Fashion Week, there is still a long way to go. Case in point: the recent GymShark photoshoot debacle.

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Inside Retail

DECEMBER 13, 2021

The French Government’s international trade agency, Business France, has launched an online showroom to connect French fashion and accessories brands with industry professionals in the APAC region. French fashion makes an entrance with online showroom appeared first on Inside Retail. I hope this dream will come true.”.

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Inside Retail

JANUARY 28, 2024

While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era. Call it post-genre fashion. Or call it post-fashion altogether: The New Look is less about fashion and more about living.

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Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Influencer marketing has been a widely popular and effective tactic among fashion brands for many years,” she said. “[But], It follows the ACCC’s crackdown on greenwashing in October 2022.

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Inside Retail

AUGUST 25, 2022

Southeast Asia’s largest fashion and lifestyle e-commerce player Zalora has just celebrated its 10th year anniversary this year. From overcoming initial barriers to buying fashion online through easier payment modes with operational excellence, it has made the website a force to be reckoned with in the region. The future is bright.

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Inside Retail

APRIL 16, 2024

Beard cited Louis Vuitton as a prime example of this phenomenon, a huge percentage of their profits comes from selling wallets at a lower price point yet its advertisements almost exclusively feature luxury bags at a luxury price point.

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Inside Retail

NOVEMBER 18, 2021

Ken Leung grew up in Perth, but much of his adult life has been spent in the UK and US, pursuing a career in magazine journalism and fashion. . Here, we speak about his unconventional path into fashion and what he sees as his greatest strength. KL: We didn’t consider ourselves [to be] fast fashion.

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E Delevry

NOVEMBER 7, 2023

The recently published RetailX Global Fashion 2023 report has highlighted that the fashion industry’s environmental impact has several facets, which contributed to it releasing 1.2bn tonnes of greenhouse gases into the environment in 2022. There is the added impact here of packaging, which is often consigned to waste when opened.

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Inside Retail

SEPTEMBER 6, 2021

Indie fashion brands were among the early adopters of NFTs; sales for digital jackets and custom Nike Air Force 1 sneaker designs raked in thousands overnight. While this may sound slightly dystopian, digital fashion is hardly new. Their popularity is surging. The NFT game has become so serious it is no longer limited to art.

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Inside Retail

JUNE 19, 2023

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. The brand’s “Jackets Worth Exploring” campaign includes what is reported to be the first use of a 3D billboard by a fashion retailer in Australia.

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Inside Retail

DECEMBER 4, 2022

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

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Inside Retail

SEPTEMBER 15, 2022

Mosaic Brands advertised a KN95 mask for sale on its Autograph Fashion website in August last year and described it as an “FDA and CE approved” product, however, it was neither backed by the US Food and Drug Administration nor Conformitè Europëenne in the EU.

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Hunton Andrews Kurth

JANUARY 27, 2022

In the first FTC case to challenge a company’s failure to post negative reviews, the FTC has reached a proposed settlement agreement with the online fashion retailer, Fashion Nova, LLC, prohibiting the retailer from suppressing negative reviews and requiring the company to pay $4.2 million for harm suffered by consumers.

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Inside Retail

MARCH 4, 2024

Baby Boomers should be the prime target market for brands, yet many ignore the great potential of this consumer with only 5 per cent of advertising expenditure in Australia spent on this demographic,” said Kopanidis. While luxury and editorial fashion often see diverse age casting as camp, mainstream brands are still catching up.

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RetailMinded

FEBRUARY 17, 2021

Fast fashion, or clothing that is produced cheaply and en masse for disposable use, is on the decline. In 1989, the New York Times first used the words “fast fashion” to describe the strategy that Zara, a clothing retailer, used to bring designs to life in under 15 days. Behind the top that only costs $7.99

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Inside Retail

JANUARY 14, 2024

Fake fashion e-shops According to researchers at Avast, an internet security company, more than 4000 fake e-shops were set-up to exploit consumer spending in the post-festive season sales.

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Inside Retail

JANUARY 9, 2024

Known as a fashion guru on the red carpet and a go-to for her beauty and skincare routines, Cline has a cross-platform social media reach of 25 million. “At Revlon, we strive to create a more liberated beauty that embodies independence, confidence, and inspiration,” said Martine Williamson, chief marketing officer at Revlon.

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Inside Retail

MAY 26, 2021

Fashion firm Mosaic Brands has enjoyed a steady growth in sales since Easter, and is now expecting a full-year underlying EBITDA of $48 million for the 2021 financial year – assuming no further widespread lockdowns. The fashion group, which manages Noni B, Millers, Rockmans, Katies, Rivers, Autograph, W.

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Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. While luxury fashion brands have embraced Twitch, Manuel said omnichannel retailers are also likely to do well. Digital natives.

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Inside Retail

FEBRUARY 5, 2023

The real thrust of the campaign, which included a fake fashion show at Berlin Fashion Week, was to highlight the reality of working conditions in the Southeast Asian factories where Adidas’ clothes are made. He feels if consumers individualise their fashion choices, brands will have no choice but to accommodate this.

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Inside Retail

OCTOBER 25, 2022

Gen Z is clamouring for diversity, whether it’s in the sizes of models shown on retailers’ websites, racial diversity in advertising campaigns, or the visibility of people with disabilities. Retailers of all stripes can jump on board, from fashion to beauty to accessories. So where does that leave retailers?

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Inside Retail

APRIL 9, 2024

It is unacceptable to include advertising or promotional material if a customer has no way to opt out of receiving these messages.” “Once emails include this kind of marketing content they are commercial under the spam rules and must include the option to unsubscribe from further messages,” said ACMA member Samantha Yorke. “It

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