Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

MARCH 29, 2022

Phil Knight, the co-founder of Nike, famously once said he hates advertising. When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). ” At the time, Phil was breaking the mould.

Strategy 130

Strategy Balance Advertising Sporting Goods 130

Inside Retail

JANUARY 28, 2024

While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era. Call it post-genre fashion. Or call it post-fashion altogether: The New Look is less about fashion and more about living.

Social Media 263

Social Media Fashion Tailored Apparel 263

Inside Retail

APRIL 16, 2024

Beard cited Louis Vuitton as a prime example of this phenomenon, a huge percentage of their profits comes from selling wallets at a lower price point yet its advertisements almost exclusively feature luxury bags at a luxury price point.

Advertising 243

Advertising Pattern Consumer Art 243

Inside Retail

OCTOBER 25, 2022

Gen Z is clamouring for diversity, whether it’s in the sizes of models shown on retailers’ websites, racial diversity in advertising campaigns, or the visibility of people with disabilities. Traditional marketing strategies are unlikely to attract the attention of Gen Z, who are famously glued to their phones.

Shopping 246

Shopping Advertising Social Media Fashion 246

Hunton Andrews Kurth

JANUARY 27, 2022

In the first FTC case to challenge a company’s failure to post negative reviews, the FTC has reached a proposed settlement agreement with the online fashion retailer, Fashion Nova, LLC, prohibiting the retailer from suppressing negative reviews and requiring the company to pay $4.2 million for harm suffered by consumers.

Fashion 98

Fashion Marketing Advertising Gifts 98

RetailMinded

FEBRUARY 17, 2021

Fast fashion, or clothing that is produced cheaply and en masse for disposable use, is on the decline. This means it’s time for a much-needed strategy change for clothing and accessory retailers. However, consumers are becoming increasingly savvy about all the baggage of fast fashion. Behind the top that only costs $7.99

Fashion 113

Fashion Accessories Accessories Consumer 113

Inside Retail

MAY 9, 2021

With almost every business turning to digital as a result of the pandemic, lifestyle e-commerce platform Zalora had to rethink its strategy to stay competitive. The introduction of the essentials category helped the business during a very difficult time when customers weren’t thinking much about fashion, according to Romeni.

Beauty and Health 240

Beauty and Health Fashion Advertising Strategy 240

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. Gamified advertising hinges on two core elements: challenge and reward.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

JULY 26, 2022

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising.

Department Stores 277

Department Stores Advertising Social Media Contrast 277

Inside Retail

AUGUST 31, 2023

Consumers hold firm expectations that environmental sustainability and social responsibility should be at the forefront of everything from executive strategy, to day-to-day operations. This is set to become even more important as Gen Z becomes the dominant consumer audience.

Fashion 264

Fashion Consumer Management Advertising 264

Inside Retail

FEBRUARY 19, 2024

Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed. The Iconic has been setting the standard in Australia and New Zealand’s retail industry since its launch in 2011, with its multi-brand fashion platform backed by unmatched delivery and returns.

Marketing 130

Marketing Fashion Shopping Consumer 130

Inside Retail

JANUARY 21, 2024

Iconic French fashion brand Longchamp has just opened the doors to a newly renovated apartment at the ‘Paris end’ of Melbourne’s Collins Street in a way that is très chic. Globally in 2024, the luxury goods market is projected to generate US$369 billion in revenue, with fashion being the largest segment, reaching a market volume of US$115.90

Department Stores 262

Department Stores Boutique Layout Art 262

Inside Retail

JUNE 8, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company. .”

Marketing 246

Marketing Advertising Apparel Management 246

Inside Retail

DECEMBER 19, 2022

Cultural experts now see brands benefitting from leaning into personality, authenticity and fun – swapping the slick advertising for relatable user-generated and low-fi content. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.

Beauty and Health 246

Beauty and Health Advertising Social Media Other 246

Retail Focus

SEPTEMBER 6, 2023

With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. This makes it paramount to choose strategies that align with your brand’s identity and appeal most to your target audience. Sounds like a big task?

Social Media 130

Social Media Promotion Color Advertising 130

Inside Retail

DECEMBER 1, 2022

As chief platform officer at Zalora, Asia’s leading online fashion retailer , he is now based in Singapore, and responsible for developing the company’s suite of e-commerce products, including fulfilment solutions, data services, advertising platform and production services. IR: What do you love about your job?

Fashion 130

Fashion Advertising Management Concept 130

Inside Retail

JULY 25, 2023

As Levi’s marks the 150th anniversary of its iconic 501 jeans, the company has reinvented the classic style for a new generation of consumers focused on sustainable fashion, unveiling a plant-based 501 , a hemp cotton blend Selvedge 501 and a circular 501. The plant-based 501 is made almost entirely out of plant-based materials.

Marketing 130

Marketing Fashion Color Advertising 130

Inside Retail

APRIL 8, 2024

Charlotte Blakeney built the cult jewellery label By Charlotte from the ground up following a successful 20-year career as a makeup artist in fashion and advertising.

Texture 130

Texture Artistic Fashion Light 130

Inside Retail

OCTOBER 25, 2021

A new partnership between the Customer Experience Research Group at Swinburne University of Technology’s Department of Management and Marketing and retail strategy agency The General Store aims to train the next generation of business leaders and inspire them to pursue careers in retail.

Art 130

Art Strategy Marketing Advertising 130

Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. Work with the local council to explore branding your area.

Layout 334

Layout Promotion Social Media Display 334

Inside Retail

AUGUST 21, 2022

Advertising and marketing in beauty have completely changed over the last century. Throughout the evolution of beauty advertising, there has been a cultural shift in being inclusive and portraying diverse people in marketing and ad campaigns. Industries such as beauty and fashion are at the forefront of Web3 tech.

Beauty and Health 242

Beauty and Health Social Media Advertising Marketing 242

Inside Retail

MAY 20, 2024

Fashion models smiling together, laughing together, or just acknowledging each other’s existence ensure shoppers are never left to feel alone or intimidated. Bunnings has community feel-good snags and delightfully dorky staff-led advertising. Their catalogues and digital channels weave in social proof with five-star reviews.

Beauty and Health 147

Beauty and Health Gifts Advertising Other 147

Inside Retail

JANUARY 11, 2024

With the growing interest in water bottles as fashion accessories, new players, such as Waterdrop, are seeking to leverage this trend. Hardware retailer Bunnings enthusiastically joined in on the trend advertising these items as “cup holders” after an influx of Frank Green owners headed in-store.

Social Media 130

Social Media Accessories Accessories Marketing 130

Inside Retail

FEBRUARY 20, 2022

So it’s not a stop-start advertising program, it’s a program and a message that’s going to last through the rest of the year, and it may actually last longer. They’re certainly not throwaway fashion. JW: We’ve tried to inject some playfulness and light-heartedness into our advertising.

Planning 130

Planning Advertising Social Media Perspective 130

Inside Retail

APRIL 6, 2023

Not to be outdone, Adidas will debut its Virtual Gear digital fashion collection as part of the recent Metaverse Fashion Week 2023 organised by Decentraland. Existing Virtual Gear NFT holders will receive a 3D replica of their digital fashion item to wear within Decentraland’s virtual world.

Fashion 130

Fashion Apparel Social Media Shopping 130

Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. Beyond the sponsorship strategy, Hampson expects Replay to benefit from increased spending on luxury fashion post-Covid. In Australia alone, the luxury fashion market is estimated to be worth US$2.6

Expansion 130

Expansion Planning Social Media Fashion 130

Inside Retail

JUNE 17, 2021

With the coronavirus outbreak forcing retailers to shift their companies’ operations, fast-track digital transformations, and reimagine strategies and business models, it is important for employees to have excellent digital skills, talent in storytelling, and the savviness to easily adapt. “I

Reimagine 211

Reimagine Fashion Department Stores Consumer 211

Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing.

Expansion 223

Expansion Fashion Marketing Target Market 223

Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight.

Location 130

Location Retail Marketing Marketing Consumer 130

Inside Retail

MARCH 6, 2022

Travis Wright, CEO of iconic Australian swimwear and fashion brand Tigerlily , and former general manager of online fashion brand Esther & Co., I think many of us miss the old days, even back in 2014, where paid advertising went a lot further than it does today,” Wright said. On knowing which marketplace to invest in.

Advertising 130

Advertising Shopping Flow Fashion 130

Inside Retail

MARCH 16, 2023

IR: Vacay Swimwear is available across a number of markets – can you tell me a bit about the strategies you employ across each of them? It’s more so about how we communicate the message through advertising.

Advertising 242

Advertising Marketing Boutique Consumer 242

Inside Retail

JULY 19, 2021

This led to fashion e-commerce business Esther & Co acquiring new customers at a much faster rate than it had ever anticipated. Through Wright simply changing her hiring strategy and identifying the right people to fit the company culture and drive the business forward has made Esther & Co more successful than ever before.

Advertising 130

Advertising Management Fashion Strategy 130

Inside Retail

JULY 21, 2021

To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards. We take wasted advertising spend and give it to the consumer. The benefits of paying only for performance.

Beauty and Health 130

Beauty and Health Advertising Department Stores Gifts 130

RetailMinded

AUGUST 11, 2022

A core focus of the conversations will revolve around technology, with a vast range of discussions to take place including consumer influences, economic impact, online marketplaces, social media advertising and marketing, post purchase experiences and more. Categories at NY NOW include housewares, gifts, fashion, and gourmet edibles.

Social Media 98

Social Media Perspective Gifts Advertising 98

Inside Retail

MAY 12, 2022

It cited actions such as limiting or cancelling advertising and marketing spending in affected areas and a strong performance in Europe and the United States. Tod’s, famous for its Gommino loafers, launched a new strategy in late 2017 to revamp its brands and lure younger consumers, but the pandemic hampered its efforts.

Advertising 130

Advertising Line Marketing Strategy 130

Inside Retail

JULY 29, 2021

The PAS business is 70% fashion and 30% shoes, whereas this one is the other way around. It’s probably 70% shoes and 30% fashion. To me, it’s no different whether we own or licence a brand, our job is to figure out what the best go-to-market strategy is. LK: You have to have a very clear strategy.

Department Stores 246

Department Stores Fashion Marketing Strategy 246