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How fashion turned the tennis court into a runway

Inside Retail

The 2024 Australian Open is gearing up to serve a fashion-forward Grand Slam by partnering with sportswear giants, high-fashion brands and luxury labels. Fashion is betting on the talent, fans and viewership of tennis to create brand awareness and generate sales.

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The designer behind E Nolan on the problem with exclusive fashion shows

Inside Retail

Australian Fashion Week is around the corner but Melbourne-based designer Emily Nolan will be nowhere insight: “I don’t think it speaks to the heart and soul of the rag trade,” she told Inside Retail. This inclusive ethos doesn’t align with the invite-only nature of fashion weeks. questioned Nolan. “I

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Oroton Group boosts profits as growth strategy kicks in

Inside Retail

Luxury Australian fashion retailer Oroton Group has reported an increase in profits for the full year. Physical sales grew 57 per cent, aided by brand marketing and exposure at the Australian Fashion Week, while online sales increased by 31 per cent as a result of increased investment in technology.

Strategy 246
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As climate change makes fashion less seasonal, Mango turns to adaptable clothing

Inside Retail

Spanish retailer Mango is honing in on adaptable clothing to help customers adjust to wild swings in temperature as climate change makes fashion less seasonal, Chief Executive Toni Ruiz told Reuters. AI is “a great wingman in our strategy to understand what’s happening in the world,” Ruiz said.

Fashion 264
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UK pureplay fashion label Sosandar to launch in Australia

Inside Retail

Fashion retailer Sosandar has signed deals with The Iconic in Australia and The Bay in Canada to start its e-commerce operations in these countries as part of its overseas expansion. With its omnichannel expansion strategy, Sosandar forecasts revenue to increase 10 per cent year over year to £46.8 million (US$56.8

Fashion 263
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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

The value of luxury and premium fashion goods is often in their design, storytelling and product quality. But recently, fast-fashion brands including Zara, H&M, Mango, Urban Outfitters and Topshop have been testing limited-run premium collections in addition to their regular and frequent product drops.

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Adidas and Puma eye chances in soccer’s fashion moment

Inside Retail

Sportswear brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base, building in part on demand created by this summer’s successful Women’s World Cup. But the trend extends to fashion-conscious fans of both sexes, Busby said.

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