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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027.

Fashion 246
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How fashion turned the tennis court into a runway

Inside Retail

The 2024 Australian Open is gearing up to serve a fashion-forward Grand Slam by partnering with sportswear giants, high-fashion brands and luxury labels. Fashion is betting on the talent, fans and viewership of tennis to create brand awareness and generate sales.

Fashion 246
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Oroton Group boosts profits as growth strategy kicks in

Inside Retail

Luxury Australian fashion retailer Oroton Group has reported an increase in profits for the full year. Physical sales grew 57 per cent, aided by brand marketing and exposure at the Australian Fashion Week, while online sales increased by 31 per cent as a result of increased investment in technology.

Strategy 246
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

This week, France announced legislation to “limit the excesses of ultra-fast fashion”. With fast fashion off the table for many, shoppers – and retail brands – are getting creative like locally owned, fashion re-sell business, a new favourite of mine, Love it Longer, on leafy Rathdowne Street in Carlton North, Victoria.

Fashion 162
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UK pureplay fashion label Sosandar to launch in Australia

Inside Retail

Fashion retailer Sosandar has signed deals with The Iconic in Australia and The Bay in Canada to start its e-commerce operations in these countries as part of its overseas expansion. With its omnichannel expansion strategy, Sosandar forecasts revenue to increase 10 per cent year over year to £46.8 million (US$56.8

Fashion 263
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Sisters that slowed down fashion with carbon-neutral footwear brand Twoobs

Inside Retail

The once jet-setting duo spoke to Inside Retail about how different starting a successful retail business was in comparison to launching careers in fashion after experiencing almost instantaneous success with their platform ‘How to Live’, that amassed over 100,000 followers online and the brand they built with that.

Fashion 264
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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

This supports the consumer shift towards quality and durability over fast fashion, driven by sustainability concerns, desire for product longevity, and increased awareness of ethical manufacturing practices. It’s really important for me that the work we do and the brand and marketing functions support the overall business strategy.

Marketing 130