Inside Retail

OCTOBER 10, 2022

French luxury fashion house Balmain has launched a non-fungible token (NFT) based membership program, The Balmain Thread, in partnership with MintNFT. Launched during Paris Fashion Week, it’s a reimagined loyalty and rewards program powered by Web3 technology and designed to be a seamless experience across physical and digital environments.

Fashion 278

Fashion Engagement Reimagine Perspective 278

Inside Retail

FEBRUARY 22, 2023

The fashion industry has been a leader in adopting new technologies and circular-economy initiatives in recent years. Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. The store is media Doug Stephens’ book Reengineering Retail was published in 2017.

Strategy 147

Strategy Fashion Apparel Advertising 147

Inside Retail

APRIL 3, 2024

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Systems have been streamlined over the years allowing for faster shipping times and happier customers and our stronger presence on social media means that we can truly engage with our community. This is one thing that has never changed.

Marketing 178

Marketing Social Media Boutique Management 178

Inside Retail

APRIL 29, 2021

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Campaign objectives. Vote For Your Favorite Long Sleeve Polo Color.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

NOVEMBER 22, 2021

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What were your biggest learnings over that period in terms of e-commerce marketing?

Social Media 246

Social Media Expansion Marketing Engagement 246

Inside Retail

APRIL 29, 2024

Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. Inside Retail spoke to Tim Page, New Balance’s Pacific retail manager, to discuss how the latest Chadstone concept store is creating the next generation of immersive and engaging shopping experiences.

Balance 264

Balance Concept Fashion Engagement 264

Inside Retail

MARCH 27, 2024

Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As million followers.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

APRIL 10, 2024

In today’s uncertain economy, he added that consumers are embracing frugality, and this trend is not limited to essential items but also extends to discretionary ones like fashion. The secondhand market is an exciting solution, offering quality, often designer items, at a fraction of the original price.

Marketing 130

Marketing Consumer Social Media Shopping 130

Inside Retail

NOVEMBER 29, 2023

It recently opened its first corporate office in Singapore, marking a significant milestone in the company’s expansion strategy. Both the Malaysian and Singaporean markets show immense potential and, as central hubs for our regional operations, provide efficient support for our expanding network of stores and brands.

Marketing 130

Marketing Outdoor Expansion Strategy 130

Inside Retail

MARCH 28, 2022

After completing two funding rounds in 2021, leading online marketplace Vestiaire Collective has kicked off 2022 with a bang, unveiling a new global brand identity this week to underscore its firm belief that pre-loved is the indisputable future of fashion. Our community is central to our brand, and to what makes us unique.

Fashion 130

Fashion Marketing Social Media Strategy 130

Inside Retail

MARCH 22, 2022

Throughout the last decade, the fashion retail sector has arguably been challenged in ways unlike any other industry. In response, fashion has channelled its creativity into driving innovation, not only within the development of products and ranges, but also in the way organisations operate. More than just a marketing tactic.

Fashion 130

Fashion Strategy Engagement Consumer 130

Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.

Fashion 264

Fashion Social Media Texture Advertising 264

Inside Retail

SEPTEMBER 19, 2022

In just 10 years, Vietnamese fashion retail operator Maison Retail Management International (MRMI) has built a network of more than 120 retail stores across 18 high-profile international fashion brands. A lucrative market for affordable fashion. From there, the portfolio has expanded every year.

Expansion 130

Expansion Fashion Planning Marketing 130

Inside Retail

JANUARY 28, 2024

Amid increased interest in Australian brands and the beach apparel category, Australian women’s fashion brand Tigerlily is considered as good as sold by its current owners, private equity company Crescent Capital, which is seeking to capitalise on the current market. billion acquisition of luxe beauty brand Aesop.

Focal Point 264

Focal Point Fashion Boutique Apparel 264

Inside Retail

JANUARY 10, 2023

Consumers are paying more attention to sustainable fashion now than ever before. The word sustainable is horribly overused,” says Christina Dean, founder of the Redress Design Awards , a global program to inspire young designers to innovate in eco-friendly fashion design. . “No Defining sustainable fashion.

Fashion 130

Fashion Apparel Consumer Design 130

Inside Retail

MAY 16, 2024

The grand opening marks a significant chapter in Levi Strauss & Co’s expansive retail strategy within the country. This new store also underscores its steadfast commitment to a DTC-first (direct-to-consumer-first) strategy, highlighting its dedication to delivering exceptional and immersive retail experiences to its customers.

Expansion 130

Expansion Tailored Strategy Layout 130

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

JUNE 23, 2022

During the recent Global Fashion Summit in Copenhagen, Marie-Claire Daveu, Kering’s chief sustainability and institutional officer, and Bottega CEO Leo Rongone revealed Kering’s strategies towards sustainability and its vision for the future. He cites Bottega Veneta’s latest collection at the Milan Fashion Week as a prime example.

Strategy 162

Strategy Form Fashion Curate 162

Inside Retail

MARCH 30, 2023

That comes in handy, given the enormous task of turning around the iconic fashion brand, which lost its way in recent years. I saw huge potential in the company and decided to dive deep into the fashion sector which has opened a new chapter in my career journey and brought me a lot of excitement thus far. As part of my Esprit 3.0

Fashion 130

Fashion Perspective Balance Management 130

Inside Retail

MAY 13, 2021

A year into the Covid-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion world, from how we dress, to how we shop, to how the industry itself operates. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut. If you’re ready for re-openings, so is Prada.

Fashion 147

Fashion Social Media Gifts Marketing 147

Inside Retail

DECEMBER 6, 2023

Reimagining and expanding a core product offering with capsule collections and brand collaborations to tap into different markets are two ways established brands can provide greater value proposition to existing customers and when executed right, can be a real power move.

Curate 246

Curate Apparel Marketing Fashion 246

Inside Retail

MAY 22, 2022

During Afterpay Australian Fashion Week this year, prominent fashion designer Daniel Avakian’s Resort 2023 runway show was a stroke of genius. The stunning couture collection entwined with cult fiction sent a strong message to the industry: The future of fashion is physical and digital.

Reimagine 246

Reimagine Design Fashion Pattern 246

Inside Retail

APRIL 19, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. What inspired you to start your own fashion brand? IR : Another major growth driver is the scarcity strategy that you implemented recently.

Social Media 246

Social Media Strategy Engagement Tailored 246

Inside Retail

OCTOBER 24, 2023

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

AUGUST 3, 2023

The fashion space is no stranger to partnerships and collaborations, but increasingly, luxury fashion houses are working with video game publishers to showcase their goods in a new medium. Our hope is that this will be something that will go quickly, if people are engaged with ‘Fortnite’ and engaged with the experience.”

Fashion 228

Fashion Engagement Form Strategy 228

Inside Retail

JULY 19, 2022

The Raffles team plans to complete the mall rejuvenation program by the end of the year, with the plan to execute more unique, experiential events and activities to engage shoppers. The post Revealed: Raffles’ strategy to lure back in luxury customers appeared first on Inside Retail. An eclectic mix. Attracting crowds.

Strategy 130

Strategy Curate Concept Shopping 130

Inside Retail

OCTOBER 11, 2021

We needed a tool which could gather hyper-relevant data, translate that into tailor-made advice and recommendations and blow our bricks and mortar competitors out of the water,” said Dan Ferguson, chief marketing officer at Adore Beauty. Retailers are under enormous pressure and the competition is fierce.

Engagement 130

Engagement Tailored Shopping Marketing 130

Inside Retail

JULY 24, 2022

Rising demand for menswear has prompted designer fashion site The Outnet to start targeting male shoppers for the first time in 13 years. . Brands such as Dolce & Gabbana, Acne Studios, Sandro, Officine Générale and Rag & Bone have all seen good engagement with our Australian customers.

Marketing 130

Marketing Engagement Curate Fashion 130

Inside Retail

AUGUST 4, 2022

Clothing The Gaps co-founder Laura Thompson was one of six First Nations fashion and textile designers and artists to be recognised at the National Indigenous Fashion Awards (NIFA) in Darwin on Wednesday. . Clothing The Gaps has grown rapidly since coming onto the fashion scene less than three years ago. Power of fashion.

Fashion 130

Fashion Accessories Accessories Artistic 130

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. Challenges in Understanding One of the main challenges marketers face is the heterogeneity within the student demographic. Perception and Attitudes. Secondly, personalization is key.

Consumer 130

Consumer Social Media Tailored Strategy 130

Inside Retail

JANUARY 14, 2024

In the fast-paced world of footwear and fashion, few mass-market brands have managed to leave an indelible mark quite like Skechers. Key milestones In Lee’s 15-year journey with Skechers in Southeast Asia, the company has achieved significant milestones by strategically entering new markets and establishing a robust retail network.

Strategy 130

Strategy Expansion Accessories Accessories 130

Inside Retail

MAY 17, 2023

Not content with capturing the Australian and New Zealand market, Group CEO Felicity McGahan said that Nere – which strives to offer an affordable range of suitcases, travel bags and accessories – is adding another sticker to its passport by expanding into the United Kingdom. FM: We’ve had two strategies at Strand.

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Expansion Fashion Accessories Accessories 245

Inside Retail

MARCH 12, 2024

Internationally, US global fashion powerhouse Kate Spade New York paid homage to the humble suit in its latest Spring 2024 global campaign, while soft suiting in neutral tones was in the spotlight at Kmart Australia’s Family Runway as part of last week’s PayPal Melbourne Fashion Festival.

Social Media 130

Social Media Tailored Pattern Fashion 130

Inside Retail

JUNE 18, 2023

Eloise Zoppos, director of research and engagement at Monash Business School’s department of marketing, told Inside Retail that Nike Well Collective was a well-thought-out move to build a sense of trust and legitimacy as the brand expands its focus. trillion wellness market appeared first on Inside Retail.

Marketing 130

Marketing Engagement Space Brand Management 130

Inside Retail

FEBRUARY 29, 2024

Rent the Runway, a US-based fashion rental and retail company, recently announced the appointment of Natalie McGrath as its new chief marketing officer, effective March 4. We are focused on supercharging our market share by creating emotional and lasting connections with our core customers — and reaching net-new audiences.”

Fashion 130

Fashion Consumer Marketing Customer Engagement 130

Inside Retail

OCTOBER 9, 2023

As the fashion world grapples with rapid shifts in consumer behaviour, H&M is setting its sights on the digital frontier with its recent launch on Southeast Asian e-commerce platform Shopee. As a market leader, we recognise our responsibility and ability to create a difference and build a more sustainable future for fashion.

Fashion 130

Fashion Engagement Shopping Customer Engagement 130

Inside Retail

FEBRUARY 28, 2022

Australian designers Nikki Campbell and Sophie Coote founded their fashion label Sir (an acronym for separates, intimates and ready-to-wear) in an apartment in Bondi in 2014. It allows us to not only present our collections in a space that embodies the essence of Sir but also communicates our taste level beyond fashion and photography.

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Fashion Planning Space Interior Design 130