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Pandora GM talks Pamela Anderson and the brand’s foray into fashion

Inside Retail

Pandora is on a quest to be the world’s most desirable jewellery brand, not just the largest, but what’s fashion got to do with it? And its newest collection, Essence, debuted at the sold-out closing night runway at Australian Fashion Week (AFW), alongside on-site activations including a personalisation station.

Fashion 278
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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027.

Fashion 246
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Designer Ena Pelly on why collaboration is the fashion industry’s “secret sauce”

Inside Retail

Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It

Fashion 258
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How fashion turned the tennis court into a runway

Inside Retail

The 2024 Australian Open is gearing up to serve a fashion-forward Grand Slam by partnering with sportswear giants, high-fashion brands and luxury labels. Fashion is betting on the talent, fans and viewership of tennis to create brand awareness and generate sales.

Fashion 246
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Sisters that slowed down fashion with carbon-neutral footwear brand Twoobs

Inside Retail

The once jet-setting duo spoke to Inside Retail about how different starting a successful retail business was in comparison to launching careers in fashion after experiencing almost instantaneous success with their platform ‘How to Live’, that amassed over 100,000 followers online and the brand they built with that.

Fashion 264
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

This week, France announced legislation to “limit the excesses of ultra-fast fashion”. With fast fashion off the table for many, shoppers – and retail brands – are getting creative like locally owned, fashion re-sell business, a new favourite of mine, Love it Longer, on leafy Rathdowne Street in Carlton North, Victoria.

Fashion 162
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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

This supports the consumer shift towards quality and durability over fast fashion, driven by sustainability concerns, desire for product longevity, and increased awareness of ethical manufacturing practices. It’s really important for me that the work we do and the brand and marketing functions support the overall business strategy.

Marketing 130