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Accessories brand Zagg opens first Apac store, in Sydney

Inside Retail

Zagg, a global retailer of electronic device accessories, has opened its first store in Australia, marking the first step in an expansion strategy in the Apac region. Zagg is a global brand providing accessories and technologies that empower mobile lifestyles such as screen protection, power management solutions and mobile keyboards.

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VF Corp’s global CCO on the “tremendous opportunities” in emerging markets

Inside Retail

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147
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Casetify’s VP of business strategy on the phone case brand’s US expansion

Inside Retail

Tech accessory juggernaut Casetify is making waves in the American retail landscape via its landmark partnership with consumer electronics giant Best Buy. This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market.

Strategy 130
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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy. “As

Marketing 130
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Under Armour launches sportswear range exclusive to Australia

Inside Retail

Under Armour has announced an expanded range of apparel, footwear, and accessories exclusively for the Australian market. The campaign – named ‘Live in UA’ – marks a pivotal shift in strategy and approach, representing a fusion of functionality and fashion, according to the brand. .

Apparel 264
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Pandora aims to become full jewellery brand in affordable luxury market

Inside Retail

Pandora has announced its growth strategy for the coming years, aiming to build the position as a full jewellery brand across accessible price points. To achieve this target, the Copenhagen-based company will increase investments in brand desirability and the store network with a refreshed marketing strategy and elevated in-store experience.

Marketing 246
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Oroton Group boosts profits as growth strategy kicks in

Inside Retail

Physical sales grew 57 per cent, aided by brand marketing and exposure at the Australian Fashion Week, while online sales increased by 31 per cent as a result of increased investment in technology. Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy.

Strategy 246