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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027. Marketing: AI can also help provide insights into the ideal target market for a product. Now it can be done digitally.

Fashion 246
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Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

During this time the business expanded into Melbourne and other markets. For the past 15 years, the brand has operated with a significant presence in Hong Kong, and Angus plans “to further develop international markets as well as to consolidate domestically”.

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Jeans for the greater good: Outland Denim

Inside Retail

At the heart of the consumerism for good strategy is a policy of empowering the people – mostly women in Cambodia – and paying them living wages. Core market Outland Denim’s target market is women aged 25-45. Melbourne is the biggest market for Outland Denim’s products, followed by Sydney and then Queensland.

Strategy 130
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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. The idea for the business came from her experience working in corporate environments, as a paralegal, project coordinator at Deloitte, and in marketing at Woolies X.

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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

SK: There’s no doubt that online is a major contributor to our business, and one that we will continue to champion strongly, just like our bricks-and-mortar strategy. So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. How mature would you say your online offering is today? Hopefully, June.

Marketing 130
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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The reach of creators The Iconic tapped into its community of content creators that reach a Gen Z audience to execute the partnership’s social media strategy.