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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy. “As

Marketing 130
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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Airport jewellery retailers including Colette are accommodating the gold rush by stocking up on friendship bracelets, cowgirl boots, accessories and Taylor Swift reading materials. Other accessory trends given cult status by the singer, such as heart-shaped sunglasses and cowboy boots are also up by 55 per cent and 45 per cent, respectively.

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A David v Goliath showdown unfolds: Emerging toy company defying industry titans

Inside Retail

From modest beginnings in the world of book trading to curating a diverse array of brands, including the recent sensation, Kazaang, BMS Brands has epitomised the spirit of the underdog since its inception. We feel BMS offers a unique product range that is innovative within this market.

Artistic 130
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The strategic thinking behind Sportscraft’s first-ever swimwear collection

Inside Retail

Reimagining and expanding a core product offering with capsule collections and brand collaborations to tap into different markets are two ways established brands can provide greater value proposition to existing customers and when executed right, can be a real power move.

Curate 246
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

It’s a trend that’s also playing out close to home with Roy Morgan’s Future of Australian Retail address highlighting the dichotomy between the $8 billion in sales cheap offshore marketplaces are sucking out of the market versus the increase in people wanting to shop more ethically and sustainably while still looking for quality.

Fashion 162
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How The Outnet is tapping into the booming menswear market

Inside Retail

EM: We offer our menswear assortment to a global audience, and always ensure what they see is seasonally relevant and curated to the local region. We’ll continue to monitor these habits as we grow our customer base and evolve our marketing strategies. IR: Where is the menswear range currently available?

Marketing 130
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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

Under the leadership of the brand’s marketing director Nick Jackson, the third generation of the family to run the business, Peter Jackson has rolled out a new e-commerce platform, which supports a seamless omnichannel experience for customers across all touchpoints. “All So, we see value in our marketing efforts through that scale.

Expansion 243