Inside Retail

NOVEMBER 22, 2021

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What were your biggest learnings over that period in terms of e-commerce marketing?

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Inside Retail

FEBRUARY 22, 2023

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. This is forcing brands to evaluate their business models and get resourceful with their marketing budgets to stay competitive. Mass-market brands are also investing in take-back schemes.

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Inside Retail

JANUARY 14, 2024

In the fast-paced world of footwear and fashion, few mass-market brands have managed to leave an indelible mark quite like Skechers. Key milestones In Lee’s 15-year journey with Skechers in Southeast Asia, the company has achieved significant milestones by strategically entering new markets and establishing a robust retail network.

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Inside Retail

FEBRUARY 15, 2024

Airport jewellery retailers including Colette are accommodating the gold rush by stocking up on friendship bracelets, cowgirl boots, accessories and Taylor Swift reading materials. Other accessory trends given cult status by the singer, such as heart-shaped sunglasses and cowboy boots are also up by 55 per cent and 45 per cent, respectively.

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Retail Focus

APRIL 18, 2024

Boasting over 15 years of experience in the luxury beauty & lifestyle industries, Le Bert is a global brand leader with expertise in transforming organizations and in omnichannel marketing & sales growth strategies. I am truly impressed by the creative vision and leadership of Elad Yifrach.

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Inside Retail

JUNE 18, 2023

Eloise Zoppos, director of research and engagement at Monash Business School’s department of marketing, told Inside Retail that Nike Well Collective was a well-thought-out move to build a sense of trust and legitimacy as the brand expands its focus. trillion wellness market appeared first on Inside Retail.

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Inside Retail

NOVEMBER 7, 2023

BFCM is the time when retailers have the opportunity to implement multiple discount plans, countdown promotions and a focused, concentrated program of engagement with existing and new customers. Employing the right strategies before, during, and long after BFCM is crucial.

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Inside Retail

APRIL 30, 2024

In an exclusive interview, J Michael Prince, president and CEO of USPA Global, told Inside Retail about the pivotal strategies that have fueled the brand’s success. “We Prince said the brand has a realistic target to reach 1500 stores and $3 billion in global retail sales in the next several years.

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Inside Retail

JULY 24, 2022

This new experience offers a full inventory of product, an increased number of categories, alongside dedicated editorial and social first content, we have been working with locally based talent to help drive and engage a new customer base. We’ll continue to monitor these habits as we grow our customer base and evolve our marketing strategies.

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Inside Retail

APRIL 7, 2024

Learn more “City Beach Australia has recently built a strong relationship with BMS Brands,” explains Reece Foster, menswear accessory buyer at City Beach Australia. “We We feel BMS offers a unique product range that is innovative within this market. We are excited about its range of products, especially within the Kazaang brand.

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Inside Retail

MAY 17, 2023

Not content with capturing the Australian and New Zealand market, Group CEO Felicity McGahan said that Nere – which strives to offer an affordable range of suitcases, travel bags and accessories – is adding another sticker to its passport by expanding into the United Kingdom. FM: We’ve had two strategies at Strand.

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Inside Retail

MARCH 12, 2024

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. The idea for the business came from her experience working in corporate environments, as a paralegal, project coordinator at Deloitte, and in marketing at Woolies X.

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RetailMinded

OCTOBER 20, 2023

As an eCommerce agency , one strategy that we always recommend to our clients is upselling. Customers who regularly engage in upsell opportunities tend to remain loyal, making them valuable assets to your business. Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones.

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Inside Retail

SEPTEMBER 6, 2023

So how can retailers capitalise on the Millennial market and what drives this generation’s interests? Instead, savvy brands attempting to target the equally savvy Millennial market might need to head for ‘green but lean’. Not all strategies to target cash-tight Millennials mean cutting prices. And, why wouldn’t they?

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Retail Focus

FEBRUARY 9, 2022

The ‘flagship’ strategy is an all-new proposition for Sports Direct, bringing the best of sports to the consumer with an unrivalled product choice and world-class experiences through Sports Direct’s new design and brand vision. The impressive lifestyle store will also house GAME, selling the latest games, consoles, and accessories.

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Inside Retail

OCTOBER 18, 2023

. “Our decision to open our own stores is the logical next step as we look to offer our customers more ways to engage and shop with Sosandar.” With its omnichannel expansion strategy, Sosandar forecasts revenue to increase 10 per cent year over year to £46.8 million (US$56.8

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Inside Retail

DECEMBER 13, 2023

Addison Cain, a beauty strategy and innovation manager at consumer behavior and trend analysis company Spate, shared that the average number of Google searches for Hannukkah has reached 874,700 per month, an increase of 38.2 per cent year over year.

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Inside Retail

SEPTEMBER 12, 2023

According to Bastion Insights, a strategy consultancy specialising in cross-cultural insights, luxury Australian retailers have – by and large – struggled to effectively engage with local consumers of South Asian or Mainland Chinese descent.

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Inside Retail

SEPTEMBER 20, 2023

But these days they have a new tool to rely on that takes away the guesswork: Experimentation shortens the time it takes to go to market and speeds the improvement process. That’s the key part: we are not only launching and praying now, we’re experimenting and iterating.”

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Inside Retail

APRIL 5, 2022

She’s already really engaged with us on social and online, so I think this gives her the opportunity to come in and embrace the store experience. SK: There’s no doubt that online is a major contributor to our business, and one that we will continue to champion strongly, just like our bricks-and-mortar strategy. Hopefully, June.

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Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. Get the timing right so your marketing calendar includes time for promoting events.

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Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The reach of creators The Iconic tapped into its community of content creators that reach a Gen Z audience to execute the partnership’s social media strategy.

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Inside Retail

JANUARY 22, 2023

Chief executive office and co-founder of Telegram – the parent company to stationary, office and lifestyle accessory brand Milligram – Scott Druce told Inside Retail that the back to school period is like a second Christmas, and requires just as much planning.

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Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.

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Inside Retail

MAY 1, 2024

The concept will serve as a model for the company’s future store renovations and expansions and features a distinct storefront and in-store environment, expanded footwear and accessory selections, an emphasis on sustainability, dynamic digital fixtures and other technological advances.

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Inside Retail

APRIL 29, 2024

Inside Retail spoke to Tim Page, New Balance’s Pacific retail manager, to discuss how the latest Chadstone concept store is creating the next generation of immersive and engaging shopping experiences. New Balance sits at the intersection of sports and cultural heritage and its new UCC concept stores aim to reflect that.

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Inside Retail

MAY 23, 2022

These visually similar recommendations are central to any recommendation strategy. If a shopper clicks on an item, but it’s not a perfect match for them, Similar Look keeps the user engaged and gets them one step closer to finding the right product and making a purchase. Complete the Look.

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Inside Retail

SEPTEMBER 25, 2023

Venturing beyond the traditional retail sphere, the group has also made its mark in travel retail, securing its place as the master concessionaire for fashion & accessories at Jakarta’s Airport In Indonesia. This helps drive customer engagement, increase conversion rates and foster customer loyalty and trust.

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Inside Retail

OCTOBER 25, 2022

A new generation of social marketing. Traditional marketing strategies are unlikely to attract the attention of Gen Z, who are famously glued to their phones. Retailers should consider social strategies that utilise smaller, more authentic influencers and user-generated content (UGC) that feels more ‘real’ than a typical advert.

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Inside Retail

AUGUST 22, 2023

Retailers who anticipated the incredible momentum behind their campaign – and suitably prepared their inventory levels and marketing approach – reaped significant benefits. Lorenzato added that the retail industry has a significant role to play in driving engagement in women’s sport. “As

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Inside Retail

APRIL 13, 2023

Like in Australia, we know that there’s a gap in the market for thoughtfully designed, independently manufactured luggage and travel accessories and so are keen to bring our products over the Tasman Sea. RL: It’s important to us to take the time to research and understand the cultural nuances of any new market we enter.

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Inside Retail

JANUARY 28, 2024

Amid increased interest in Australian brands and the beach apparel category, Australian women’s fashion brand Tigerlily is considered as good as sold by its current owners, private equity company Crescent Capital, which is seeking to capitalise on the current market. billion acquisition of luxe beauty brand Aesop.

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Inside Retail

DECEMBER 6, 2023

Reimagining and expanding a core product offering with capsule collections and brand collaborations to tap into different markets are two ways established brands can provide greater value proposition to existing customers and when executed right, can be a real power move. Globally, the swimwear market was valued at US$19.79

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Inside Retail

SEPTEMBER 20, 2022

Over the last 13 years, Japanese fashion brand Uniqlo has established a foothold of 26 stores in the ultra-competitive Singaporean market, and it is looking to grow even further with the opening of four new stores in the next six months and the continued expansion of its online to offline (O2O) strategy. An interesting collaboration.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Frank Green now retails their own purpose-built car cup holder.

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Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Embracing hyper-personalisation enhances customer engagement, loyalty and overall shopping experience.

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Inside Retail

NOVEMBER 9, 2022

The iconic Australian fashion and travel bag company has changed its name from Strandbags to Strand as part of a modernisation strategy that will affect every element of the business. Strand worked with the Frost Collective over the last four years to establish the new brand strategy, which would deliver across every element of the business.

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