Remove Accessories Remove Marketing Remove Retail Marketing Remove Strategy
article thumbnail

From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Retailers had already been using AI to a certain extent, but after a couple of years of “getting to know how it works” we’ve reached a point where its inclusion is something that can’t be ignored. Several eyewear brands, including Sunglass Hut and Australian eyewear retailer Bailey Nielsen, offer virtual try-on to shoppers.

Fashion 246
article thumbnail

The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. Australians have never had more choice when it comes to shopping fashion online.

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tips from a travel retail expert on tapping into passenger demand

Inside Retail

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48

Location 130
article thumbnail

Here is what’s driving Danish retail giant Bestseller’s success Down Under 

Inside Retail

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. It works with more than 500 supply partners, with its products manufactured across over 800 factories.

Fashion 236
article thumbnail

Skechers continues to make its mark in the Singapore marketplace

Inside Retail

Skechers has selected actor Lawrence Wong as its Singapore brand ambassador for the second year running, in an ongoing effort to strengthen its appeal to a broad consumer demographic in the saturated market. She noted that culture and weather play a huge role in shaping the Singapore retail market. sale last year.

Apparel 246
article thumbnail

The Indian marketplace is “significantly untapped”: Levi’s India’s MD

Inside Retail

Levi’s expansion strategy in Asia doesn’t look like it’s slowing down anytime soon. Another milestone According to Jain, the opening of its latest store in Bangalore is another ‘proofpoint’ of its direct-to-consumer strategy and another opportunity to deliver memorable brand experiences to consumers in an immersive manner.

Strategy 130
article thumbnail

How inventory mistakes hampered City Chic’s half-year earnings

Inside Retail

As such, brands must be diligent about constantly developing new products and having the right pricing strategies in place, with inventory levels that are linked to forecasted sales. He said the market will punish brands that get any of this wrong. “[One One of the] most sizable things to get wrong [is] your inventory requirements.

Promotion 130