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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027.

Fashion 246
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The designer behind E Nolan on the problem with exclusive fashion shows

Inside Retail

Australian Fashion Week is around the corner but Melbourne-based designer Emily Nolan will be nowhere insight: “I don’t think it speaks to the heart and soul of the rag trade,” she told Inside Retail. I wish I could tell you that I started E Nolan because there was a hole in the market – I started because I was frustrated,” Nolan said. “I

Fashion 147
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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

This supports the consumer shift towards quality and durability over fast fashion, driven by sustainability concerns, desire for product longevity, and increased awareness of ethical manufacturing practices. It’s really important for me that the work we do and the brand and marketing functions support the overall business strategy.

Marketing 130
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From tailoring to tech, Levi’s brings next-gen concepts to life in Apac

Inside Retail

Huisamen is hopeful that customers will flock to the 3,400 square foot store, which features Singapore’s first in-store tailoring service and carries the widest range of premium collections and vintage clothing. This market has long been key to the Levi’s East Asia Pacific expansion plans.

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VF Corp’s global CCO on the “tremendous opportunities” in emerging markets

Inside Retail

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147
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Inside Spanish fashion brand Mango’s “very ambitious” US expansion plan

Inside Retail

In recent months, Spanish fashion brand Mango has been hitting the accelerator on its international bricks-and-mortar presence. By 2026, Mango plans to open 500 stores in key markets such as Canada, France, the United Kingdom and the United States. Stephen Grenley: Mango has been present in the United States since 2006.

Expansion 130
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In data as in clothing, fashion needs the right measurements

Inside Retail

The digitisation of commerce and the plethora of new channels and touchpoints have resulted in huge opportunities for fashion brands. There’s increasing awareness of the need for a unified metric system to measure data strategies. They identify four key strategies for marketers in the sector to better harness their data: 1.

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