Inside Retail

MARCH 4, 2024

Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha. While luxury and editorial fashion often see diverse age casting as camp, mainstream brands are still catching up.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

APRIL 16, 2024

Beard cited Louis Vuitton as a prime example of this phenomenon, a huge percentage of their profits comes from selling wallets at a lower price point yet its advertisements almost exclusively feature luxury bags at a luxury price point.

Advertising 243

Advertising Pattern Consumer Art 243

Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. While luxury fashion brands have embraced Twitch, Manuel said omnichannel retailers are also likely to do well. Digital natives.

Beauty and Health 246

Beauty and Health Advertising Fashion Engagement 246

Inside Retail

JUNE 19, 2023

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. The brand’s “Jackets Worth Exploring” campaign includes what is reported to be the first use of a 3D billboard by a fashion retailer in Australia.

Social Media 130

Social Media Advertising Fashion Apparel 130

Inside Retail

OCTOBER 7, 2021

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories. This new campaign extends beyond an advertising stunt. Virtual and physical fashion. Unique fashion in games suddenly becomes a collectors item.

Fashion 264

Fashion Accessories Accessories Circulation 264

Inside Retail

DECEMBER 7, 2023

Neary went on to say that video is a large part of how people are engaging on Meta’s platform and it is the fastest growing format in the APAC marketplace. In APAC, more than 90 per cent of advertisers in Singapore and Vietnam use click-to-message advertising.

Marketing 130

Marketing Advertising Social Media Engagement 130

Inside Retail

JANUARY 14, 2024

Fake fashion e-shops According to researchers at Avast, an internet security company, more than 4000 fake e-shops were set-up to exploit consumer spending in the post-festive season sales.

Social Media 260

Social Media Shopping Advertising Consumer 260

Inside Retail

OCTOBER 25, 2022

Gen Z is clamouring for diversity, whether it’s in the sizes of models shown on retailers’ websites, racial diversity in advertising campaigns, or the visibility of people with disabilities. Retailers of all stripes can jump on board, from fashion to beauty to accessories. So where does that leave retailers?

Shopping 246

Shopping Advertising Social Media Fashion 246

Retail Focus

JULY 26, 2023

To do this, they use content that can ensure user engagement. Doubling your resources and making friends with competing brands or friends in the market is fashionable and effective. Advertisement Of course, it is simply impossible not to mention the advertising tools.

Promotion 130

Promotion Advertising Flow Form 130

Inside Retail

JUNE 14, 2023

From a lifestyle perspective, many shoppers are engaging with sustainable lifestyle practices, including bringing their own shopping bags to stores and recycling product waste. And those that engage in these practices seem to commit to them, and engage in these activities frequently.

Perspective 130

Perspective Engagement Fashion Consumer 130

Inside Retail

AUGUST 3, 2021

My love for fashion began when I was five years old. Since then, I’ve always kept my finger on the pulse when it comes to fashion and I’m always thinking about how to make the latest fit in with me as a veiled woman. I am a proud Muslim veiled woman and I love helping other veiled women find confident in themselves through fashion.

Shopping 246

Shopping Social Media Fashion Accessories 246

Inside Retail

SEPTEMBER 23, 2021

It has hired people in Australia, Brazil and Europe to make contact with local brands, slashed its commission rate to attract new sign-ups and promised significant exposure through its internal advertising machine. The move comes less than a year after Wish went public on the NASDAQ after racking up US$1.75

Hobbies 246

Hobbies Advertising Merchandising Fashion 246

Inside Retail

FEBRUARY 22, 2023

The fashion industry has been a leader in adopting new technologies and circular-economy initiatives in recent years. Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. Another option gaining popularity in fashion is upcycling pieces into refreshed garments.

Strategy 147

Strategy Fashion Apparel Advertising 147

Inside Retail

MAY 31, 2023

Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. Customers who feel welcome as they enter the store are more likely to engage in conversation and subsequently make a purchase.

Layout 334

Layout Promotion Social Media Display 334

Inside Retail

JANUARY 11, 2024

With the growing interest in water bottles as fashion accessories, new players, such as Waterdrop, are seeking to leverage this trend. Hardware retailer Bunnings enthusiastically joined in on the trend advertising these items as “cup holders” after an influx of Frank Green owners headed in-store.

Social Media 130

Social Media Accessories Accessories Marketing 130

Inside Retail

MARCH 13, 2024

Retail aggregators (retailers that sell multiple brands, such as electricals, beauty, fashion, home improvement, sport & leisure, pure-play e-commerce, pets and pharmacies), represent the largest section of that market at $1.4 When a retailer takes that advertising spend, that’s a new revenue stream.”

Advertising 130

Advertising Department Stores Display Marketing 130

Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Social commerce harnesses a sense of “friendship” conveyed by influencers, making the online shopping experience more engaging and product recommendations more convincing.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

MAY 20, 2024

Whether it’s the United Colours of Benetton throwing a slumber party, Jetstar welcoming you to their website, or Coles employees reaching out with open arms, shoppers feel acknowledged, appreciated and like the brand is engaging with them on a personal level. Bunnings has community feel-good snags and delightfully dorky staff-led advertising.

Beauty and Health 147

Beauty and Health Gifts Advertising Other 147

Inside Retail

DECEMBER 14, 2022

Kids fashion and occasion-wear brand Bardot Junior has launched its standalone website in the US, as part of its international expansion and growth. According to Artemides, Bardot Junior fills the relatively small niche of occasion-wear for girls, who might be looking for outfits for weddings, birthday parties or engagement parties.

Department Stores 130

Department Stores Fashion Engagement Advertising 130

Inside Retail

AUGUST 21, 2022

“Not only will this year’s event reach the US, Canada, France, Spain, and Italy, but we also have enhanced experiences to ensure Sephoria is the most interactive, and inclusive virtual event for the Sephora community, with unparalleled access to exclusive content, founders, product sneak-peeks, an, engaging gamification,” Stacey said.

Beauty and Health 242

Beauty and Health Social Media Advertising Marketing 242

Inside Retail

JUNE 20, 2021

Beyond the noise, however, there are interesting collaborations emerging between fashion, entertainment and technology. Being a part of this creative and pioneering community with Mythical Games is an incredible synergy for us and a perfect evolution of our existing engagement with the gaming communities.”.

Artistic 219

Artistic Art Fashion Engagement 219

Inside Retail

AUGUST 11, 2023

Mainstream media often neglects to show a true depiction of the disabled population, which can lead some retail businesses to underestimate how wide of a consumer market there is to engage with. Including diverse models in advertising and campaigns is important, but today’s consumers want so much more than that. billion) in 2019.

Fashion 130

Fashion Consumer Layout Marketing 130

Retail Focus

SEPTEMBER 6, 2023

It’s about creating an engaging and memorable experience right from the grand opening. With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. Sounds like a big task?

Social Media 130

Social Media Promotion Color Advertising 130

Inside Retail

NOVEMBER 12, 2023

Designed to simplify and enhance operations for small and medium-sized enterprises (SMEs) engaged in international trade, Aidge represents a new frontier in digital commerce. SMEs are not well equipped with technology and financial resources, and that’s another obstacle for them to compete in a cost-effective fashion,” he said.

Engagement 130

Engagement Marketing Consumer Tailored 130

Inside Retail

OCTOBER 11, 2021

Local luxury fashion brand Camilla is well-loved for its vibrant prints and colours, and glamorously distinctive collections. I know that you work hard, particularly through Australian Fashion Week, which must be a crazy time as you get things prepared for the runway. First and foremost, we’re not a fast-fashion brand.

Fashion 264

Fashion Boutique Artistic Marketing 264

Inside Retail

APRIL 6, 2023

As traditional bricks-and-mortar stores face new challenges and e-commerce continues to grow, retailers are looking for innovative ways to reach consumers and provide engaging shopping experiences. Existing Virtual Gear NFT holders will receive a 3D replica of their digital fashion item to wear within Decentraland’s virtual world.

Fashion 130

Fashion Apparel Social Media Shopping 130

Inside Retail

NOVEMBER 19, 2023

Shanghai-based Wang, an investor who also owns a namesake fashion label, is an avid collector of fine jewellery who regularly shops at Cartier, Tiffany and Chopard, among others. “It’s more broadly about how we engage with customers.” Versace, owned by Capri Holdings which is in the midst of a US$8.5

Engagement 130

Engagement Advertising Marketing Consumer 130

Inside Retail

JANUARY 20, 2022

The fashion brand is marketing its 11th Lunar New Year collection directly to Asian-Australians this year through partnerships with popular local influencers, or key opinion leaders, who are creating dedicated content to showcase the brand in a way that feels authentic to each platform.

Social Media 130

Social Media Promotion Advertising Marketing 130

Retail Focus

DECEMBER 8, 2021

This is exceptionally helpful in industries such as fast fashion, where styles are being changed out continuously, and restaurants, where new menu additions and daily specials can be visually displayed.” . Relatively new to Ikea are shop windows and check-out zones on all floors, all designed to engage, entertain, and inform customers.

Display 208

Display Engagement Promotion Shopping 208

Inside Retail

JUNE 21, 2023

Outdoor clothing and gear company The North Face also faced criticism from right wing groups for its Summer of Pride advertising campaign. Brayshaw explained that backlash to marketing and advertising campaigns is not a recent phenomenon. In the end – who wants to be a part of that.”

Outdoor 130

Outdoor Advertising Social Media Department Stores 130

Inside Retail

OCTOBER 24, 2021

Podcasts also provide a human element to the content listeners are engaging in, and Edwina does an incredible job helping bring these stories to life.”. It’s not surprising that brands are creating more podcasts themselves given how fruitful podcast advertising has been, particularly for retailers. Blow Bar Co.

Expansion 245

Expansion Engagement Marketing Advertising 245

Inside Retail

DECEMBER 5, 2023

Such launches had once been the highlight of Australia’s fashion scene, imbuing the department stores with a sense of glamour, excitement and cosmopolitanism. Fashion had been – and still remains – a cornerstone of the department store’s business. Glamour had been an integral part of the department store’s DNA.

Department Stores 130

Department Stores Fashion Shopping Display 130

Inside Retail

JULY 21, 2021

To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards. We take wasted advertising spend and give it to the consumer. The benefits of paying only for performance.

Beauty and Health 130

Beauty and Health Advertising Department Stores Gifts 130

VMS

DECEMBER 20, 2022

Advertisement. Advertisement. The new Loewe store on Greene Street presents a wide array of fashion and leather offerings in a luxurious setting framed with peach-toned vertical tiles, original oak floors, terracotta vases and a contemporary neon sculpture. PHOTO GALLERY (17 IMAGES). KEVIN SCOTT. gallery_holder}}.

Curate 106

Curate Sporting Goods Advertising Accessories 106

Inside Retail

APRIL 21, 2021

Sure, there are some bad examples out there but I’ve shared my personal stories of these, not to shame individuals, but so that retailers like you can learn and potentially improve the way you are currently engaging consumers with disabilities.

Shopping 246

Shopping Consumer Engagement Other 246

Inside Retail

SEPTEMBER 16, 2022

Meanwhile, the makeup and fashion team behind HBO’s Euphoria has capitalised on the show’s success by leveraging its influential aesthetic. Another way to tap into this trend is to encourage the people behind the scenes of your brand to express their personality and engage directly with their audience on social media.

Social Media 130

Social Media Pattern Promotion Engagement 130

Inside Retail

JUNE 6, 2022

Italian luxury fashion house Gucci has launched a permanent virtual environment in popular gaming platformRoblox. million visits already, Gucci Town aims to be a “dynamic destination” and encourage engagement all year round through visitors playing, creating and dressing their Roblox avatar in digital Gucci gear. With more than 8.1

Beauty and Health 130

Beauty and Health Artistic Space Engagement 130