Inside Retail

DECEMBER 7, 2023

Facts and figures “Our latest figures show that more shoppers are leaning towards social platforms for discovery and inspiration during the year-end shopping season with reliance on in-store, search and store websites compared to previous years,” he told Inside Retail.

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Marketing Advertising Social Media Engagement 130

Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Frank Green now retails their own purpose-built car cup holder.

Social Media 130

Social Media Accessories Accessories Marketing 130

Inside Retail

OCTOBER 7, 2021

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories. This new campaign extends beyond an advertising stunt. Virtual and physical fashion. Unique fashion in games suddenly becomes a collectors item.

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Fashion Accessories Accessories Circulation 264

Inside Retail

OCTOBER 25, 2022

Gen Z is clamouring for diversity, whether it’s in the sizes of models shown on retailers’ websites, racial diversity in advertising campaigns, or the visibility of people with disabilities. Social media is the way forward, but it’s not enough to simply convert your existing TV or online ads and slap them on social. .

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Shopping Advertising Social Media Fashion 246

Inside Retail

AUGUST 3, 2021

My love for fashion began when I was five years old. Since then, I’ve always kept my finger on the pulse when it comes to fashion and I’m always thinking about how to make the latest fit in with me as a veiled woman. I am a proud Muslim veiled woman and I love helping other veiled women find confident in themselves through fashion.

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Shopping Social Media Fashion Accessories 246

Inside Retail

MAY 31, 2023

Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. Customers who feel welcome as they enter the store are more likely to engage in conversation and subsequently make a purchase.

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Layout Promotion Social Media Display 334

Inside Retail

AUGUST 21, 2022

“Not only will this year’s event reach the US, Canada, France, Spain, and Italy, but we also have enhanced experiences to ensure Sephoria is the most interactive, and inclusive virtual event for the Sephora community, with unparalleled access to exclusive content, founders, product sneak-peeks, an, engaging gamification,” Stacey said.

Beauty and Health 242

Beauty and Health Social Media Advertising Marketing 242

Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). We knew if we came in guns blazing with a western approach, it wouldn’t translate,” Iozzi told Inside Retail.

Social Media 130

Social Media Promotion Advertising Marketing 130

Retail Focus

SEPTEMBER 6, 2023

It’s about creating an engaging and memorable experience right from the grand opening. With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. Sounds like a big task?

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Social Media Promotion Color Advertising 130

Inside Retail

FEBRUARY 22, 2023

The fashion industry has been a leader in adopting new technologies and circular-economy initiatives in recent years. Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. Another option gaining popularity in fashion is upcycling pieces into refreshed garments.

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Strategy Fashion Apparel Advertising 147

Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Social commerce harnesses a sense of “friendship” conveyed by influencers, making the online shopping experience more engaging and product recommendations more convincing.

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Advertising Promotion Strategy Consumer 130

Inside Retail

FEBRUARY 15, 2022

.” In Autumn/Winter 2021, the iconic streetwear brand ran an above-the-line campaign called ‘The Jacket to Own Winter’, showcasing a wide range of jacket styles for any occasion on billboards nationally, radio ads, and stadium advertising during the AFL season. Trending on digital channels.

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Inside Retail

JUNE 21, 2023

Outdoor clothing and gear company The North Face also faced criticism from right wing groups for its Summer of Pride advertising campaign. Brayshaw explained that backlash to marketing and advertising campaigns is not a recent phenomenon. Social media can be incredibly powerful.

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Outdoor Advertising Social Media Department Stores 130

Inside Retail

SEPTEMBER 16, 2022

Meanwhile, the makeup and fashion team behind HBO’s Euphoria has capitalised on the show’s success by leveraging its influential aesthetic. Another way to tap into this trend is to encourage the people behind the scenes of your brand to express their personality and engage directly with their audience on social media.

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Social Media Pattern Promotion Engagement 130

Inside Retail

APRIL 6, 2023

As traditional bricks-and-mortar stores face new challenges and e-commerce continues to grow, retailers are looking for innovative ways to reach consumers and provide engaging shopping experiences. Existing Virtual Gear NFT holders will receive a 3D replica of their digital fashion item to wear within Decentraland’s virtual world.

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Fashion Apparel Social Media Shopping 130

RetailMinded

NOVEMBER 17, 2020

Not only will people stop shopping, but if they are frustrated or disillusioned enough, they might even take to their social media to denounce you publicly, potentially convincing other would-be customers to take their business elsewhere. . Below are 3 things your retail app needs to succeed. . Make Use of QR Functionality .

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Social Media Promotion Engagement Advertising 94

Trade Group

NOVEMBER 15, 2021

Having been in the trade show business for over 30 years, we know which ones work and which are mere fashions. It’s sometimes called engagement marketing. A good experiential-based marketing strategy will: Involve more than two senses Produce positive emotion Be sharable on social media And, of course, relate to your brand message.

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Marketing Social Media Advertising Strategy 52

Retail Bound

JANUARY 24, 2023

Jennifer is noticing a trend where editors only seem interested in covering a brand in an editorial way after the company also agrees to place an advertisement in their publication. My go-to contacts at so many of these publications have moved on or have their advertising dept reach out to my pitches. It is disheartening!” says Tana.

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Advertising Social Media Gifts Form 52

Design Middleeast

JANUARY 25, 2020

The duo further adds: “Like for retail boutique Symphony has Instagram-able elements and placed them at the shop front to targeting social media enthusiasts and customer curiosity. There are Instagram-able pops that encourage and result in the space being advertised independently through social media.”.

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Retail Space Space Social Media Harmony 92

CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Anine Bing’s Phenomenal Rise from Influencer to Global Fashion House A great case study is influencer-turned-retailer Anine Bing. Keep reading for more.

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Gifts Fashion Color Promotion 52

Retail Bound

JULY 5, 2021

You should also have all your images, video content, and copywriting that you need for your campaign page and advertising ready to rock. You should also know what your budget is for advertising, along with a little leeway in case you have to make a last-minute adjustment. Not having a budget for advertising. Guess again!

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Advertising Promotion Social Media Strategy 52

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Your inner artist might enjoy working with different materials to fashion a unique display.

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