Inside Retail

OCTOBER 4, 2022

‘Internet sweeps’ have been organised by the ACCC (Australian Competition and Consumer Commission) to identify companies making environmental and sustainability claims they cannot back up – also termed ‘greenwashing’ – and platforms publishing misleading reviews. Influencers in the spotlight.

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Inside Retail

MAY 25, 2022

It’s 2022 and while small steps are being made towards a more inclusive fashion future, such as the first ever plus size fashion show and greater overall diversity on the catwalk at Australian Fashion Week, there is still a long way to go. Ultimately, the reckoning will come from changes in consumer behaviour.

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Inside Retail

JULY 13, 2022

Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Recently, global fashion brand Boohoo, entered the modest fashion space, and its latest collection was designed by 20-year-old student Sameera Mohmed, off the back of a collaboration with Graduate Fashion Week.

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Inside Retail

AUGUST 25, 2022

Southeast Asia’s largest fashion and lifestyle e-commerce player Zalora has just celebrated its 10th year anniversary this year. From overcoming initial barriers to buying fashion online through easier payment modes with operational excellence, it has made the website a force to be reckoned with in the region. Luxury is key.

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Inside Retail

NOVEMBER 29, 2021

Here are five concepts for global consumers to be on the lookout for…. Consumers elsewhere can expect omnipresent “super apps” to penetrate every part of life, as the delivery and ride-hailing service Grab is doing in Southeast Asia, by moving into financial services. Lifestyle commerce. Celebrity live-stream selling.

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Inside Retail

AUGUST 3, 2021

My love for fashion began when I was five years old. Since then, I’ve always kept my finger on the pulse when it comes to fashion and I’m always thinking about how to make the latest fit in with me as a veiled woman. I am a proud Muslim veiled woman and I love helping other veiled women find confident in themselves through fashion.

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Inside Retail

FEBRUARY 5, 2023

The real thrust of the campaign, which included a fake fashion show at Berlin Fashion Week, was to highlight the reality of working conditions in the Southeast Asian factories where Adidas’ clothes are made. He feels if consumers individualise their fashion choices, brands will have no choice but to accommodate this.

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E Delevry

NOVEMBER 7, 2023

The recently published RetailX Global Fashion 2023 report has highlighted that the fashion industry’s environmental impact has several facets, which contributed to it releasing 1.2bn tonnes of greenhouse gases into the environment in 2022. The Transatlantic Focus section details consumer spends, trends and attitudes.

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Hunton Andrews Kurth

OCTOBER 27, 2022

The Federal Trade Commission published an Advanced Notice of Proposed Rulemaking (ANPR) on October 20 seeking public comment on a potential regulation aimed at curbing deceptive consumer reviews and endorsements. decision has not entirely prevented the FTC from pursuing monetary relief for allegedly fake and deceptive consumer reviews.

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Inside Retail

SEPTEMBER 22, 2021

It’s not every day that we see a centenarian front a collection for a leading global fashion brand, but that’s exactly what happened last week. She shows that style is ageless and keeps encouraging people to show who they are with fashion — and to have fun at the same time.” ” The fashion industry grows up.

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Inside Retail

MARCH 26, 2023

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University.

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Inside Retail

AUGUST 14, 2022

Traffic has been shifting from physical retail, to e-commerce, to social media – seeing clothes on real women. E-commerce is convenient but fashion has the highest rate of returns in the format, due to poor fit, and style support is limited. Retail is still the main source of fashion inspiration.

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Inside Retail

OCTOBER 13, 2022

Rather than advertising products in the pages of beauty magazines or TV commercials, Gen Z is increasingly learning about and buying their cosmetics through social media and influencers – specifically, on TikTok. They’ll be vital consumers for brands to target.

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RetailMinded

FEBRUARY 17, 2021

Fast fashion, or clothing that is produced cheaply and en masse for disposable use, is on the decline. In 1989, the New York Times first used the words “fast fashion” to describe the strategy that Zara, a clothing retailer, used to bring designs to life in under 15 days. Consumer consciousness of these issues is growing.

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Inside Retail

AUGUST 21, 2022

Advertising and marketing in beauty have completely changed over the last century. We’ve come from newspapers, radio, television, door-to-door sales, and magazines to websites, internet ads, blogs, email marketing, social media, influencer marketing, user-generated content, augmented reality filters and now virtual experiences in 3D.

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Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”.

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Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. To achieve this, Iozzi is taking a different approach to marketing Replay than Superdry, which is heavily reliant on social media platforms, particularly TikTok. Avoiding the pitfalls. per cent from 2022-2027.

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Inside Retail

SEPTEMBER 26, 2022

But, one of our biggest consumer insights was that people go outdoors for how it makes them feel.”. The campaign, which showcases a group of friends exploring the outdoors in a more lighthearted and absurd way than Kathmandu has explored before, was created specifically to cut through the advertising chaff and stick in people’s minds.

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Inside Retail

APRIL 6, 2023

As traditional bricks-and-mortar stores face new challenges and e-commerce continues to grow, retailers are looking for innovative ways to reach consumers and provide engaging shopping experiences. technology presents an entirely new way of interacting online, consumer experiences and a shift toward a democratised and traceable future.

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RetailMinded

AUGUST 11, 2022

A core focus of the conversations will revolve around technology, with a vast range of discussions to take place including consumer influences, economic impact, online marketplaces, social media advertising and marketing, post purchase experiences and more. Learn more here.

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Inside Retail

JULY 4, 2023

Those domestic upstarts don’t have a cheering stadium crowd to egg them on, but they do have on their side increasingly nationalistic voices within the government and on social media. Nike, the market leader, is shrugging it off. Net income for the year was $5.1 billion, down 16 per cent from FY22.

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Inside Retail

JULY 25, 2023

Launched in October 2022, Nala is an irreverent intimate apparel brand designed with modern consumers in mind. Here, we speak with co-founder Chloe de Winter about the challenges of making size- and gender-inclusive products , navigating censorship on social media , and the importance of having fun with your brand and marketing.

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Fashion Retail Tech

OCTOBER 15, 2019

Handbag sales reveal a major shift in where consumers are shopping. Marketing + Social Media. Facebook agrees to pay advertisers $44M over inflated video stats. Business of Fashion. Aspirational realness,” the Instagram cool-girl look disguises advertising as authenticity. Social Media Today.

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Trade Group

NOVEMBER 15, 2021

Having been in the trade show business for over 30 years, we know which ones work and which are mere fashions. Experiential marketing is a marketing strategy centered on providing experiences to consumers. While it’s vital for Business to Consumer (B2C) businesses, it can also be utilized for Business to Business (B2B) settings, too.

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Inside Retail

MARCH 29, 2022

Phil Knight, the co-founder of Nike, famously once said he hates advertising. When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). The Nike Run Clubs (NRC) were proving to be a powerful consumer experience.

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Retail Bound

JANUARY 24, 2023

e-commerce) in getting people to spend money on consumer goods and services. Jennifer is noticing a trend where editors only seem interested in covering a brand in an editorial way after the company also agrees to place an advertisement in their publication. Tana echos that observation within the family and parenting magazine space. “My

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RetailMinded

NOVEMBER 17, 2020

Not only will people stop shopping, but if they are frustrated or disillusioned enough, they might even take to their social media to denounce you publicly, potentially convincing other would-be customers to take their business elsewhere. . Make Use of QR Functionality . A Straightforward and Intuitive Interface.

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Tusco Display

SEPTEMBER 26, 2022

Thanks to Phygital Shopping, by combining the digital aspect of eCommerce with the physicality of in-store shopping, consumers can enjoy the experience while reaping the rewards of convenience. Many consumers are already familiar with the trend of contactless payments, and this new technology capitalizes on it. Fast Food Industry.

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Design Middleeast

JANUARY 25, 2020

The duo further adds: “Like for retail boutique Symphony has Instagram-able elements and placed them at the shop front to targeting social media enthusiasts and customer curiosity. There are Instagram-able pops that encourage and result in the space being advertised independently through social media.”.

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CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. If you follow high-end fashion brands, you may be familiar with her.

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Retail Prophet

AUGUST 11, 2023

But the shift is bigger than consumer-facing innovations. And how to do this when superior selection, convenience and price have largely become the domain of large international marketplaces and mega-chains, and digital advertising is relentlessly more expensive while declining in its effectiveness?

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Retail Focus

AUGUST 3, 2021

Although many new shopping trends are a direct result of COVID-19 and brands adapting to life in lockdown, countless changes in the fashion industry were already underway. The numbers of consumers flocking to landing pages instead of the high street is only set to increase. . Shifts in social media. Try-on tech.

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Inside Retail

JULY 26, 2022

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising.

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Inside Retail

FEBRUARY 22, 2023

The fashion industry has been a leader in adopting new technologies and circular-economy initiatives in recent years. During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Another option gaining popularity in fashion is upcycling pieces into refreshed garments.

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Rose

MARCH 24, 2020

The growing complexity of the retail environment includes challenges posed by digital commerce, non-stop social media commentary, globalization of retail markets and shoppers empowered with hand-held supercomputers called smartphones. This can work magic if you happen to be in the business of selling consumables,” according to Shopify.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing.

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Inside Retail

FEBRUARY 15, 2022

That said, there is always a requirement for brands to attract and talk to a new, potentially younger consumer. Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. Trending on digital channels.

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