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Introducing Asia’s answer to slow fashion: Supermint

Inside Retail

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. We believe we can open up more possibilities for slow fashion and make the fashion journey sustainable. “We Modern women are independent and have unique fashion tastes.

Fashion 130
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Balenciaga designer, CEO apologise for ad campaign

Inside Retail

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

Design 246
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Why retailers should be tapping into the maker movement

Inside Retail

Meanwhile, the makeup and fashion team behind HBO’s Euphoria has capitalised on the show’s success by leveraging its influential aesthetic. Another way to tap into this trend is to encourage the people behind the scenes of your brand to express their personality and engage directly with their audience on social media.

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Creating an effective retail space

Design Middleeast

The duo further adds: “Like for retail boutique Symphony has Instagram-able elements and placed them at the shop front to targeting social media enthusiasts and customer curiosity. There are Instagram-able pops that encourage and result in the space being advertised independently through social media.”.

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Review: Louis Vuitton Pop-up

Quarter 20

Virgil Abloh: Artistic Director at Louis Vuitton/Fashion Designer/Former Creative Director to Kanye West/Jack of all Trades/ is promoting his upcoming Men’s Fall and Winter 2019 Collection through the shop. The Chicago pop-up is its first collection on tour.

Art 52
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10 Reasons Why Crowdfunding Campaigns Fail

Retail Bound

You should also have all your images, video content, and copywriting that you need for your campaign page and advertising ready to rock. You should also know what your budget is for advertising, along with a little leeway in case you have to make a last-minute adjustment. Not having a budget for advertising. Guess again!

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How to Win in Retail: Less Science, More Art

Retail Prophet

And how to do this when superior selection, convenience and price have largely become the domain of large international marketplaces and mega-chains, and digital advertising is relentlessly more expensive while declining in its effectiveness? Most importantly, consumers are looking to retail to play a more artistic role in their lives.

Art 52