Retail Focus

SEPTEMBER 6, 2023

With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. For instance, place a floral arch over the entrance, or colorful flower pots lining the window displays. Sounds like a big task? Don’t worry!

Social Media 130

Social Media Promotion Color Advertising 130

Inside Retail

JULY 26, 2022

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising.

Department Stores 277

Department Stores Advertising Social Media Contrast 277

RetailMinded

FEBRUARY 17, 2021

Fast fashion, or clothing that is produced cheaply and en masse for disposable use, is on the decline. In 1989, the New York Times first used the words “fast fashion” to describe the strategy that Zara, a clothing retailer, used to bring designs to life in under 15 days. Behind the top that only costs $7.99

Fashion 113

Fashion Accessories Accessories Consumer 113

Inside Retail

DECEMBER 19, 2022

Cultural experts now see brands benefitting from leaning into personality, authenticity and fun – swapping the slick advertising for relatable user-generated and low-fi content. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.

Beauty and Health 246

Beauty and Health Advertising Social Media Other 246

Inside Retail

FEBRUARY 15, 2022

” In Autumn/Winter 2021, the iconic streetwear brand ran an above-the-line campaign called ‘The Jacket to Own Winter’, showcasing a wide range of jacket styles for any occasion on billboards nationally, radio ads, and stadium advertising during the AFL season. Trending on digital channels.

Social Media 130

Social Media Gifts Line Artistic 130

Inside Retail

JANUARY 3, 2024

Founded in 2022, Queensland Football Club is a fake footy club with a very real line of merchandise that has taken on a life of its own. I can pay for the next production line and then some. Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel.

Apparel 130

Apparel Social Media Merchandising Balance 130

Inside Retail

FEBRUARY 20, 2022

We have about eight TV commercials that we filmed, but we’ve also got a much broader content ecosystem of videos, social media, and digital activations that we’ll be rolling out across the year. They’re certainly not throwaway fashion. So we think that’s really resonating with customers at the moment.

Planning 130

Planning Advertising Social Media Perspective 130

Inside Retail

APRIL 6, 2023

Not to be outdone, Adidas will debut its Virtual Gear digital fashion collection as part of the recent Metaverse Fashion Week 2023 organised by Decentraland. Existing Virtual Gear NFT holders will receive a 3D replica of their digital fashion item to wear within Decentraland’s virtual world.

Fashion 130

Fashion Apparel Social Media Shopping 130

Inside Retail

JULY 4, 2023

Those domestic upstarts don’t have a cheering stadium crowd to egg them on, but they do have on their side increasingly nationalistic voices within the government and on social media. Nike, the market leader, is shrugging it off. Net income for the year was $5.1 billion, down 16 per cent from FY22.

Apparel 147

Apparel Social Media Marketing Advertising 147

Inside Retail

SEPTEMBER 16, 2022

Meanwhile, the makeup and fashion team behind HBO’s Euphoria has capitalised on the show’s success by leveraging its influential aesthetic. Another way to tap into this trend is to encourage the people behind the scenes of your brand to express their personality and engage directly with their audience on social media.

Social Media 130

Social Media Pattern Promotion Engagement 130

Inside Retail

SEPTEMBER 26, 2022

Despite Adidas achieving billions in sales with his Yeezy footwear line, West has claimed that the company offered a mere US$1 billion to buy him out of his contract, which he declined. Throughout the course of West’s social media outburst, he also called out his second largest corporate partner, Gap. Calling it quits with Gap.

Accessories 246

Accessories Accessories Apparel Merchandising 246

Inside Retail

DECEMBER 14, 2023

Retailers should also be constantly scanning external sources of information to consider the context within which their advertising will be viewed. But it was the clothing retailer’s response to the criticism that has left many consumers and communications experts alike shaking their heads.

Social Media 130

Social Media Consumer Other Marketing 130

Inside Retail

MARCH 29, 2022

Phil Knight, the co-founder of Nike, famously once said he hates advertising. When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). You draw the line and we’ll cross it. We put the foot to the floor.

Strategy 130

Strategy Balance Advertising Sporting Goods 130

Retail Bound

JANUARY 24, 2023

PAID MEDIA BLENDING INTO PR Orca Communications publicists, Jennifer LaVoie-Trimble and Tana Siebold predict the lines between paid and earned media will blur even more in 2023. My go-to contacts at so many of these publications have moved on or have their advertising dept reach out to my pitches. It is disheartening!”

Advertising 52

Advertising Social Media Gifts Form 52

Inside Retail

OCTOBER 20, 2021

We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. We’ll be releasing swim ranges specifically in line with the US summer season next year. With that strategy comes demand creation. What have we not done?

Strategy 246

Strategy Line Management Social Media 246

Tusco Display

SEPTEMBER 26, 2022

Ray-Ban has even joined the phygital age and is allowing customers to test out their Ray-Ban X Meta glasses that have camera and audio that enable users to have all of the necessities of a smartphone, including social media, on their faces. Sam's Club is already utilizing Scan and Go as a way to cut down on checkout lines.

Shopping 40

Shopping Social Media Display Consumer 40

CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Anine Bing’s Phenomenal Rise from Influencer to Global Fashion House A great case study is influencer-turned-retailer Anine Bing. Keep reading for more.

Gifts 52

Gifts Fashion Color Promotion 52

Retail Prophet

AUGUST 11, 2023

And how to do this when superior selection, convenience and price have largely become the domain of large international marketplaces and mega-chains, and digital advertising is relentlessly more expensive while declining in its effectiveness? Most importantly, consumers are looking to retail to play a more artistic role in their lives.

Art 52

Art Consumer Artistic Form 52