Inside Retail

APRIL 28, 2023

Federal court judge Brigitte Markovic ruled that Katy Perry’s company Kitty Purry partially infringed the trademark of Katie Taylor’s business, which sells mostly clothes online, by promoting the singer’s products through posts on social media, a court filing out on Thursday showed.

Fashion 130

Fashion Design Social Media Promotion 130

Inside Retail

AUGUST 23, 2022

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. We believe we can open up more possibilities for slow fashion and make the fashion journey sustainable. “We Modern women are independent and have unique fashion tastes.

Fashion 130

Fashion Advertising Art Social Media 130

Inside Retail

JUNE 17, 2021

Nikita Sernack, the Australian designer behind cult evening brand Nookie, recently debuted her new fashion brand, Rumer, at Afterpay Australian Fashion Week earlier this month to a full house of industry professionals. Inside Retail: How did your career in fashion start out?

Fashion 246

Fashion Design Social Media Contrast 246

Inside Retail

MARCH 27, 2024

Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 million followers.

Social Media 130

Social Media Fashion Engagement Promotion 130

Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

Social Media 264

Social Media Artistic Fashion Engagement 264

Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.

Fashion 264

Fashion Social Media Texture Advertising 264

Inside Retail

OCTOBER 7, 2021

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories. It stands to reason that luxury brands forge this future, as fashion is a common denominator across cultures and countries. Virtual and physical fashion.

Fashion 264

Fashion Accessories Accessories Circulation 264

Inside Retail

MAY 13, 2021

A year into the Covid-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion world, from how we dress, to how we shop, to how the industry itself operates. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut. If you’re ready for re-openings, so is Prada.

Fashion 147

Fashion Social Media Gifts Marketing 147

Inside Retail

JANUARY 14, 2024

Fake fashion e-shops According to researchers at Avast, an internet security company, more than 4000 fake e-shops were set-up to exploit consumer spending in the post-festive season sales. Last year saw a record number of scams and with the rapid rise of artificial intelligence (AI), they are growing in number and sophistication.

Social Media 260

Social Media Shopping Advertising Consumer 260

Inside Retail

MARCH 12, 2024

Internationally, US global fashion powerhouse Kate Spade New York paid homage to the humble suit in its latest Spring 2024 global campaign, while soft suiting in neutral tones was in the spotlight at Kmart Australia’s Family Runway as part of last week’s PayPal Melbourne Fashion Festival.

Social Media 130

Social Media Tailored Pattern Fashion 130

Inside Retail

AUGUST 17, 2021

We’re on our way to a new normal in fashion. However, it took a destructive global health crisis to shake the truths out of fashion for all to see. Indeed fashion adapted, however, it also emerged battered. A combined international effort is needed in tackling fashion’s problems head-on.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period.

Social Media 162

Social Media Gifts Jewelry Curate 162

Inside Retail

AUGUST 3, 2021

My love for fashion began when I was five years old. In fact, since my childhood, I loved to make clothes and accessories for dolls, and at 10, I designed and sewed clothes for a play that I directed for the children in my family. After years of styling myself, others began to ask for help, which prompted me to do a styling course.

Shopping 246

Shopping Social Media Fashion Accessories 246

Inside Retail

SEPTEMBER 29, 2021

Luxury e-commerce giant Net-a-Porter is working with the British Fashion Council and universities around the globe – including TAFE Australia – to unearth diverse emerging designers through its newly launched extended mentorship program, The Vanguard Education Fund.

Social Media 242

Social Media Design Fashion Jewelry 242

Inside Retail

JANUARY 27, 2022

For Leukbook, a new online fashion marketplace founded by Katrina Van De Ven and Catherine Olivier, it’s all about fit. Launching in Australia next month, the one-stop shop for plus-size fashion plans to offer personalised sizing recommendations and a fit guarantee to differentiate itself in the notoriously underserved market. “It

Fashion 130

Fashion Social Media Shopping Marketing 130

Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.

Social Media 130

Social Media Fashion Department Stores Accessories 130

Inside Retail

OCTOBER 14, 2021

On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. The broadcast aired across multiple channels and was met with phenomenal engagement worldwide. million views.

Social Media 246

Social Media Fashion Engagement Reimagine 246

Inside Retail

MARCH 28, 2022

After completing two funding rounds in 2021, leading online marketplace Vestiaire Collective has kicked off 2022 with a bang, unveiling a new global brand identity this week to underscore its firm belief that pre-loved is the indisputable future of fashion. Our community is central to our brand, and to what makes us unique.

Fashion 130

Fashion Marketing Social Media Strategy 130

Inside Retail

NOVEMBER 14, 2023

Further, 51 per cent are familiar with the term “ethical fashion,” a three per cent increase from 2021. Nothing but time Sarah Knop, national engagement manager at Baptist World Aid Australia, told Inside Retail that, when faced with financial challenges, many consumers will opt for value and low price.

Consumer 264

Consumer Shopping Fashion Engagement 264

Inside Retail

OCTOBER 25, 2022

Fashion retailers should also focus on showing their clothes modelled in a range of sizes, instead of sticking to the stock-standard XS model, which doesn’t represent the majority of customers. Social media is the way forward, but it’s not enough to simply convert your existing TV or online ads and slap them on social. .

Shopping 246

Shopping Advertising Social Media Fashion 246

Inside Retail

OCTOBER 24, 2023

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

JUNE 19, 2023

The brand’s “Jackets Worth Exploring” campaign includes what is reported to be the first use of a 3D billboard by a fashion retailer in Australia. Located over six stories on the corner of Bourke Street and Lonsdale Street, the billboard will show six 3D videos, which will also be shared across Superdry’s website and social media platforms.

Social Media 130

Social Media Advertising Fashion Apparel 130

Inside Retail

MARCH 15, 2022

Nearly two years ago, the Black Lives Matter movement forced Australia’s fashion industry to confront the lack of First Nations representation in their ranks, and since then, there’s been a noticeable uptick in the number of Indigenous models being featured in campaigns and Indigenous fashion brands being shown on runways.

Fashion 130

Fashion Social Media Other Artistic 130

Inside Retail

MAY 22, 2023

Formula 1 and Puma recently inked a deal that will make Puma the official supplier at F1 races, granting the brand the right to produce F1-branded apparel, footwear and accessories for both F1 staff at the track and fans. billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media.

Social Media 147

Social Media Merchandising Fashion Perspective 147

Retail Focus

OCTOBER 25, 2023

They offer one-on-one experiences and employ guerrilla retailing and marketing to engage with their customers on a personal level. Brands actively engage with their customer base, encouraging them to “tweet”, “tag”, and “review” their products to harness the valuable insights customers offer.

Department Stores 162

Department Stores Layout Social Media Consumer 162

Inside Retail

JANUARY 24, 2022

Customers are savvy these days and if you make empty promises around your sustainable packaging, they won’t hesitate to call you out on social media. It also creates jobs for the artisans who make the gold and glass accessories by hand and supports other charities and causes.

Shopping 264

Shopping Social Media Accessories Accessories 264

Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. What is the metaverse? What’s already happening?

Social Media 231

Social Media Fashion Strategy Engagement 231

Inside Retail

AUGUST 22, 2023

Why Parade is so popular Parade has reached its current cult status by appealing to a younger, largely Gen Z, customer base through its focus on inclusivity, sustainability, and social media. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

Social Media 246

Social Media Apparel Color Texture 246

Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). There’s a bit more of a community aspect to these platforms.

Social Media 130

Social Media Promotion Advertising Marketing 130

Inside Retail

JANUARY 31, 2023

Li-Ning felt that last October when widespread rage was vented on social media about the brand’s new winter coats, which bore too close a resemblance to Japanese military uniforms. Li-Ning had plenty of ambition though, and in 2018 it became the first Chinese sportswear brand to exhibit its collection at New York Fashion Week.

Consumer 130

Consumer Apparel Fashion Outdoor 130

Inside Retail

APRIL 10, 2022

Luxury streetwear label Off-White is the latest fashion brand to offer its customers payment with cryptocurrencies at its three flagship stores in Paris, Milan and London. With the rise of social media came business opportunities. The cryptocurrencies accepted include Bitcoin, Ether, Binance coin, XRP, Tether, and Circle’s USDC.

Social Media 162

Social Media Artistic Apparel Accessories 162

Inside Retail

JANUARY 24, 2024

With a focus on the digital landscape, Bata Thailand strategically harnessed the power of social media, employing influencers to generate perception-altering content on digital platforms. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.

Social Media 130

Social Media Customer Retention Visual Merchandising Strategy 130

Inside Retail

APRIL 22, 2021

There’s a quote that comes to mind often when referring to fashion and retail innovation. Sitting in the audience at Fashion Tech Forum Los Angeles in October 2017 musician will.i.am Nike even analyses the data I load into the Nike Run Club app each morning, which tracks distance, location, average pace and time.

Social Media 217

Social Media Apparel Fashion Location 217

Inside Retail

JANUARY 16, 2022

Known for its inclusive sizes, daring cuts, diverse models and livestreamed fashion shows, Rihanna’s popular lingerie brand Savage X Fenty is gearing up to make its bricks-and-mortar debut. With accessible price points and an extensive assortment of fashion-forward styles, the brand celebrates fearlessness, confidence and inclusivity.

Social Media 130

Social Media Fashion Marketing Light 130

Inside Retail

JUNE 10, 2021

Digital showrooms and interactive virtual spaces are becoming the norm in retail as entirely new channels to engage and showcase products. And there’s huge value for fashion retailers in exploring this medium further. After all, for an online luxury fashion retailer, engagement is key.

Social Media 130

Social Media Fashion Boutique Engagement 130

RetailMinded

JANUARY 10, 2024

In fact, this is a huge appeal to customers across the generations and has opportunities that appeal to many categories that include home decor, beauty and wellness, accessories and fashion, paper goods, pet products, kids and baby goods, and jewelry. Keeping this in mind, what do you think your customers prefer? Learn more here.

Social Media 86

Social Media Strategy Engagement Jewelry 86

Inside Retail

MAY 25, 2021

It’s slow fashion,” Angus said. Before Angus was brought on board in 2015, the family business didn’t have anyone focused specifically on sales and marketing, and it lacked an e-commerce site and social media presence. . Like many fashion brands, Akubra was hit hard by the change in consumer behaviour during Covid-19.

Social Media 246

Social Media Fashion Marketing Management 246