Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. However, the fashion industry is slower to make age inclusivity a top priority with youth often being an aspirational part of a brand’s aesthetic.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

Social Media 264

Social Media Artistic Fashion Engagement 264

Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.

Fashion 264

Fashion Social Media Texture Advertising 264

Inside Retail

MAY 13, 2021

A year into the Covid-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion world, from how we dress, to how we shop, to how the industry itself operates. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut.

Fashion 147

Fashion Social Media Gifts Marketing 147

Inside Retail

MARCH 12, 2024

Internationally, US global fashion powerhouse Kate Spade New York paid homage to the humble suit in its latest Spring 2024 global campaign, while soft suiting in neutral tones was in the spotlight at Kmart Australia’s Family Runway as part of last week’s PayPal Melbourne Fashion Festival.

Social Media 130

Social Media Tailored Pattern Fashion 130

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. Students’ purchasing decisions are often driven by a blend of functional needs, such as the necessity for textbooks, and emotional desires, like the want for fashion that expresses their identity.

Consumer 130

Consumer Social Media Tailored Strategy 130

Inside Retail

JUNE 28, 2021

Bar tracking down where your customers go for coffee and trying to eavesdrop (which we generally don’t recommend), a good way to research your market is by doing some social listening. Social listening is also a highly effective way to gather feedback on your performance. Where to find the juicy goss. What are customers raving about?

Social Media 245

Social Media Boutique Strategy Marketing 245

Inside Retail

OCTOBER 14, 2021

On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. The broadcast aired across multiple channels and was met with phenomenal engagement worldwide. million views.

Social Media 246

Social Media Fashion Engagement Reimagine 246

Inside Retail

OCTOBER 24, 2023

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

APRIL 3, 2024

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Systems have been streamlined over the years allowing for faster shipping times and happier customers and our stronger presence on social media means that we can truly engage with our community. This is one thing that has never changed.

Marketing 178

Marketing Social Media Boutique Management 178

Inside Retail

MARCH 28, 2022

After completing two funding rounds in 2021, leading online marketplace Vestiaire Collective has kicked off 2022 with a bang, unveiling a new global brand identity this week to underscore its firm belief that pre-loved is the indisputable future of fashion. Our community is central to our brand, and to what makes us unique.

Fashion 130

Fashion Marketing Social Media Strategy 130

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period.

Social Media 162

Social Media Gifts Jewelry Curate 162

Inside Retail

NOVEMBER 14, 2023

Further, 51 per cent are familiar with the term “ethical fashion,” a three per cent increase from 2021. Nothing but time Sarah Knop, national engagement manager at Baptist World Aid Australia, told Inside Retail that, when faced with financial challenges, many consumers will opt for value and low price.

Consumer 264

Consumer Shopping Fashion Engagement 264

Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. What is the metaverse? What’s already happening?

Social Media 231

Social Media Fashion Strategy Engagement 231

Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Frank Green now retails their own purpose-built car cup holder.

Social Media 130

Social Media Accessories Accessories Marketing 130

Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.

Social Media 130

Social Media Fashion Department Stores Accessories 130

Inside Retail

FEBRUARY 15, 2024

Shopping for Taylor-inspired fashion on online marketplaces like Ebay can increase your chances of finding unique pre-loved gems to pair with your outfit. Another business embracing the moment is Australian hardware retailer Bunnings, which has been on the social media beat, with its Frank Green cup car cupholder solution that went viral.

Accessories 255

Accessories Accessories Social Media Fashion 255

Inside Retail

JANUARY 24, 2024

With a focus on the digital landscape, Bata Thailand strategically harnessed the power of social media, employing influencers to generate perception-altering content on digital platforms. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.

Social Media 130

Social Media Customer Retention Visual Merchandising Strategy 130

Inside Retail

OCTOBER 25, 2022

Fashion retailers should also focus on showing their clothes modelled in a range of sizes, instead of sticking to the stock-standard XS model, which doesn’t represent the majority of customers. A new generation of social marketing. Retailers of all stripes can jump on board, from fashion to beauty to accessories.

Shopping 246

Shopping Advertising Social Media Fashion 246

Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

Social Media 246

Social Media Apparel Color Texture 246

Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. Ensure you always train staff to be knowledgeable, friendly and helpful.

Layout 334

Layout Promotion Social Media Display 334

Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. It didn’t last long. Efficiency redefined.

Social Media 279

Social Media Light Reimagine Engagement 279

Inside Retail

JULY 12, 2023

Social media platform Threads is continuing its trajectory of exponential growth, with retailers of all sizes eager to be early adopters of the platform. Post by @ajeathletica View on Threads Building community Another brand that quickly jumped onto the social media network is luggage retailer July.

Social Media 130

Social Media Engagement Promotion Balance 130

Inside Retail

AUGUST 21, 2022

“Not only will this year’s event reach the US, Canada, France, Spain, and Italy, but we also have enhanced experiences to ensure Sephoria is the most interactive, and inclusive virtual event for the Sephora community, with unparalleled access to exclusive content, founders, product sneak-peeks, an, engaging gamification,” Stacey said.

Beauty and Health 242

Beauty and Health Social Media Advertising Marketing 242

RetailMinded

JANUARY 10, 2024

In fact, this is a huge appeal to customers across the generations and has opportunities that appeal to many categories that include home decor, beauty and wellness, accessories and fashion, paper goods, pet products, kids and baby goods, and jewelry. Do you offer a multi-carrier shipping strategy? Why or why not? Learn more here.

Social Media 86

Social Media Strategy Engagement Jewelry 86

Inside Retail

JANUARY 16, 2022

Known for its inclusive sizes, daring cuts, diverse models and livestreamed fashion shows, Rihanna’s popular lingerie brand Savage X Fenty is gearing up to make its bricks-and-mortar debut. With accessible price points and an extensive assortment of fashion-forward styles, the brand celebrates fearlessness, confidence and inclusivity.

Social Media 130

Social Media Fashion Marketing Light 130

Inside Retail

JUNE 10, 2021

Digital showrooms and interactive virtual spaces are becoming the norm in retail as entirely new channels to engage and showcase products. And there’s huge value for fashion retailers in exploring this medium further. After all, for an online luxury fashion retailer, engagement is key.

Social Media 130

Social Media Fashion Boutique Engagement 130

Inside Retail

APRIL 22, 2021

There’s a quote that comes to mind often when referring to fashion and retail innovation. Sitting in the audience at Fashion Tech Forum Los Angeles in October 2017 musician will.i.am And like Apple, Nike’s access to global data and consumer insights informs its strategies.

Social Media 217

Social Media Apparel Fashion Location 217

Retail Focus

SEPTEMBER 6, 2023

It’s about creating an engaging and memorable experience right from the grand opening. Leverage every communication channel available to you, from local press and influencer partnerships to social media promotions and email marketing. Starting a new retail store is more than just setting out products for sale.

Social Media 130

Social Media Promotion Color Advertising 130

Inside Retail

APRIL 4, 2024

This is all about how we can get more relevant for Asian women and men and let them know about what Geox is all about – the science, the fashion and the design.” Not leaving anything to chance, Geox engaged two communities of local ‘sneakerheads’ to test the designs, providing feedback and helping shape the course of Geox’s creative pitch.

Strategy 130

Strategy Consumer Marketing Fashion 130

Retail Focus

NOVEMBER 7, 2023

Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality.

Engagement 147

Engagement Customer Engagement Layout Display 147

Retail Focus

JULY 20, 2023

Investing in Aesthetics : Louis Vuitton, the luxury fashion house, creates temporary stores that reflect their brand’s essence, using high-quality finishing, premium materials, and exquisite craftsmanship to ensure a luxurious atmosphere. The Ephemeral Luxury Brand Strategy.

Art 100

Art Engagement Curate Artistic 100

Inside Retail

MAY 3, 2021

The Chinese state media singled out Swedish fashion retailer H&M for posting on social media about its concerns in Xinjiang last year. The divestment is expected to free up available capital for Naked Brands while it closes its unprofitable stores to focus on its e-commerce strategy. Deloitte’s report read.

Social Media 208

Social Media Consumer Flow Strategy 208

Inside Retail

MAY 9, 2022

One of the main aspects of this digital environment is transporting users to the makeover room, where they will be able to try on Nars makeup products, fashion outfits, and hairstyles. A smart strategy when it comes to digital transformation and a great way to showcase what a loyalty program looks like in the metaverse.

Social Media 130

Social Media Location Engagement Gifts 130

Retail Focus

APRIL 2, 2024

Keep consumers engaged Up first is Propability, which, as its name may suggest, specialises in the supply of props and similar solutions to the market. Primarily, this is that more stores are investing in props and displays in order to create moments that can be shared on social media.

Visual Merchandising 147

Visual Merchandising Merchandising Display Social Media 147

Inside Retail

FEBRUARY 6, 2022

Last year, Gen Z fashion retailer Princess Polly made headlines with its fellow A.K.A. We’ve made some pretty big waves in Australia and the online fashion space. I think we’ve really differentiated ourselves by being customer-obsessed, social media-driven and, what we call ourselves, a content powerhouse.

Social Media 130

Social Media Fashion Strategy Expansion 130

Inside Retail

AUGUST 31, 2023

In other words, trusted leaders are more likely to engage and inspire others and come up with creative solutions that can help businesses thrive and grow. However, recent scandals, including cases of executives engaging in corporate fraud and other unethical behaviours, have caused leaders to come into question.

Social Media 130

Social Media Engagement Other Management 130