Engagement Fashion Social Media Target Market 
Inside Retail
MARCH 27, 2024
Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As million followers.
Inside Retail
MARCH 4, 2024
Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Not too dissimilarly, Jacquemus’ 2022 holiday campaign starred Pamela Anderson which incidentally marked the beginning of her fashion comeback.
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Inside Retail
OCTOBER 24, 2023
In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.
Inside Retail
MARCH 12, 2024
Internationally, US global fashion powerhouse Kate Spade New York paid homage to the humble suit in its latest Spring 2024 global campaign, while soft suiting in neutral tones was in the spotlight at Kmart Australia’s Family Runway as part of last week’s PayPal Melbourne Fashion Festival.
RetailMinded
SEPTEMBER 12, 2023
Winning the International Market for Your Small E-Commerce Business Know Your Audience Before you can start selling to people from different countries, it’s crucial to understand who they are and what they like. Are they into fashion, tech gadgets, or handmade crafts? Research their interests, culture, and shopping habits.
Greater Group
JUNE 9, 2023
Social shoppers tend to take their time in the store and move around at a more leisurely pace with the object of exploring and taking photos for social media. Seasonal zones often have pride of place in retail store layout designs so as to engage customers on sight. Spring collection), or by target market (e.g.
Greater Group
JUNE 9, 2023
Retail design concepts that are well-executed not only brings a brand’s message across to its target market, but reinforces that message to spur that audience into action, i.e. making a purchase and/or encouraging brand advocacy. Retail Displays. Shelving and Storage.
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