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Inside Designworks’ four-pronged expansion strategy

Inside Retail

They include new brands and licences, developing and progressing its own brands, expanding its category offerings for the licences it already holds, and expansion outside of Australia and New Zealand. Focusing on the consumer. It focused on its existing portfolio, as well as its end consumer.

Expansion 246
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Casetify’s VP of business strategy on the phone case brand’s US expansion

Inside Retail

Tech accessory juggernaut Casetify is making waves in the American retail landscape via its landmark partnership with consumer electronics giant Best Buy. This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market.

Strategy 130
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Chinese retailers’ pricing strategy risks ‘vicious cycle’ of low margins

Inside Retail

A shift in Chinese retailers’ strategy toward lower-priced goods and services to win cost-conscious consumers risks embedding the country’s recent deflationary trends more permanently into the world’s second-largest economy. This stands to create more headwinds for China’s stuttering post-Covid recovery.

Strategy 263
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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

With international expansion on the horizon, we sat down with founder and CEO Shelley Sullivan to talk through the brand’s journey, as well as what makes it tick. That’s really our brand strategy. IR: It’s pretty clear it’s a challenging environment for those consumers at the moment.

Expansion 245
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Papier’s Taymoor Atighetchi talks omnichannel retail and global expansion

Inside Retail

That search led to the US$200 billion stationery market, which was just so ripe for disruption and ready for a brand that was relevant to modern consumers. TA: Our ambition is to redefine the stationery category by making it relevant to the modern consumer. For consumers, it’s rarely ‘either-or’ but more about finding balance.

Expansion 130
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General Pants plots trans-Tasman expansion

Inside Retail

Fashion label General Pants is set to expand to 65 stores across Australia and New Zealand as part of its growth strategy to focus on Gen Z and millennial consumers. In 2019, the business completed a comprehensive reset of our forward strategy and despite the challenges of Covid-19,” Sacha Laing, CEO at General Pants Co.

Expansion 264
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Bushbuck raising funds for an Australian expansion push

Inside Retail

Following the success of fellow Kiwi outdoor brand Kathmandu , outdoor clothing brand Bushbuck is raising equity to speed up its expansion in Australia. Founded in 2012 by CEO Tim Dunn, Bushbuck is a hunting and outdoor brand that uses a direct-to-consumer business model.

Expansion 245