Remove Consumer Remove Expansion Remove Social Media Remove Strategy
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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

Here, Chantal Brayley, global marketing manager at Petal & Pup, discusses the addition of the wedding category, the expansion into the US and how the business has switched up its marketing tactics to connect with consumers. CB: There were two big points of our strategy that we started to develop during lockdown.

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Papier’s Taymoor Atighetchi talks omnichannel retail and global expansion

Inside Retail

That search led to the US$200 billion stationery market, which was just so ripe for disruption and ready for a brand that was relevant to modern consumers. TA: Our ambition is to redefine the stationery category by making it relevant to the modern consumer. For consumers, it’s rarely ‘either-or’ but more about finding balance.

Expansion 130
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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

With international expansion on the horizon, we sat down with founder and CEO Shelley Sullivan to talk through the brand’s journey, as well as what makes it tick. That’s really our brand strategy. IR: It’s pretty clear it’s a challenging environment for those consumers at the moment.

Expansion 245
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Culinary revolution: Meals in Minutes founders talk innovation, global expansion

Inside Retail

million in a seed round led by 500 Global, coupled with a strategic expansion plan spanning Malaysia, Singapore, and the United Kingdom, reflecting the growing market for convenience-based businesses. These meal kits enable consumers to indulge in gourmet dining experiences within the confines of their own kitchens.

Expansion 130
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Five e-commerce trends to shape your 2023 strategy

Inside Retail

Consumers are the driving force behind a constantly changing, fragmented and evolving e-commerce landscape. From 2021 and even into early this year, 77 per cent of global consumers were still spending at or above the same levels online as they were a year prior. Inflation’s impact on e-commerce is still unclear.

Strategy 260
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Grab customer attention across channels with a diversified strategy

Inside Retail

E-commerce businesses are fighting for consumers’ attention at an extraordinary rate. Those with the right multichannel strategy will win in this volatile e-commerce climate. Increase visibility and put your products front and centre in the eyes of consumers. Sell where consumers shop. Direct-to-consumer (DTC ).

Strategy 130
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Meet Minimalist, the fast-growing Indian skincare brand set for global growth

Inside Retail

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. With a rich background spanning finance, entrepreneurship, and brand development, Yadav embodies the brand’s ethos of innovation and consumer-centricity. At the helm is Mohit Yadav.