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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

Here, Chantal Brayley, global marketing manager at Petal & Pup, discusses the addition of the wedding category, the expansion into the US and how the business has switched up its marketing tactics to connect with consumers. CB: There were two big points of our strategy that we started to develop during lockdown.

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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

With international expansion on the horizon, we sat down with founder and CEO Shelley Sullivan to talk through the brand’s journey, as well as what makes it tick. That’s really our brand strategy. Can you tell me a bit about MCoBeauty’s expansion plans? SS: It depends on the strategy, really.

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Papier’s Taymoor Atighetchi talks omnichannel retail and global expansion

Inside Retail

A lot of this [desire] is also linked to consumers increasingly choosing to disconnect from their screens, and particularly social media. It’s proof that saying no to something doesn’t have to mean it’s forever and it allowed us the space to set up processes for us to implement ahead of further global expansion.

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Overseas expansion is risky, but these Aussie retailers are doing it anyway

Inside Retail

Despite some unsuccessful forays beyond the borders of Australia and New Zealand by some retailers, there is increasing optimism about global expansion. With that in mind, Country Road and Peter Alexander may have been better off focusing on Asian markets than the US in their previous international expansion.

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Culinary revolution: Meals in Minutes founders talk innovation, global expansion

Inside Retail

million in a seed round led by 500 Global, coupled with a strategic expansion plan spanning Malaysia, Singapore, and the United Kingdom, reflecting the growing market for convenience-based businesses. This entails strategic expansion into additional retail outlets, ensuring convenient access for more individuals,” he explained.

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The seven golden rules for international e-commerce expansion

Inside Retail

The benefits of global e-commerce expansion are obvious: market diversification, new revenue streams, 24/7 business operations and increased brand awareness. Thus, international expansion enters the chat. Forced international expansion can lose you money for a sustained period of time. Going global is hard enough. But beware.

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Five e-commerce trends to shape your 2023 strategy

Inside Retail

This marketplace expansion means sellers must take a multichannel approach to selling that meets the target audiences where they shop. . These digital touchpoints now include search engines, brand websites, social media, apps, online ads and even virtual reality. The number of digital touchpoints is on the rise.

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