Petal & Pup marketing lead talks US expansion and social media tactics
Inside Retail
NOVEMBER 22, 2021
Here, Chantal Brayley, global marketing manager at Petal & Pup, discusses the addition of the wedding category, the expansion into the US and how the business has switched up its marketing tactics to connect with consumers. CB: There were two big points of our strategy that we started to develop during lockdown.
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