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Five e-commerce trends to shape your 2023 strategy

Inside Retail

This marketplace expansion means sellers must take a multichannel approach to selling that meets the target audiences where they shop. . These digital touchpoints now include search engines, brand websites, social media, apps, online ads and even virtual reality. The number of digital touchpoints is on the rise.

Strategy 260
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Meet Minimalist, the fast-growing Indian skincare brand set for global growth

Inside Retail

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. According to Yadav, the brand’s success in India has paved the way for its expansion into international markets. “We He said the social media platform is “the go-to” in many countries.

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Four out-of-the-box influencer marketing strategies

Inside Retail

In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. This growth was fueled by a 69 per cent year-over-year expansion of Savage x Fenty’s influencer community, which swelled to 5.3k

Strategy 130
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Wellness booms and so does the share price of pharmaceutical retailers

Inside Retail

Coming after the business has continued to renovate the look of its beauty halls over the last three years, the 11,000 square foot space is part of Boots’ strategy to build a bridge between medicine and retail, much like Chemist Warehouse has done with Ultra Beauty and superstores in Australia.

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Master the Art of Crowdfunding: 10 Marketing Strategies for Guaranteed Success

Retail Bound

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. Whether you’re a seasoned crowdfunder or just starting out, these ten strategies will give you the knowledge and tools you need to master the art of crowdfunding. billion by 2025.

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Backed by L Catterton, Drools takes a bite out of global pet-food market

Inside Retail

According to Dr Shashank Sinha, CEO and veterinarian of Drools, the company has implemented various strategies to ensure the brand’s success and growth. Gulf countries and Southeast Asian countries are a priority for expansion. Its expansion strategy places a strong emphasis on exploring export opportunities.

Marketing 130
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How beauty brands are powering growth on Tiktok

Inside Retail

In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f., Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Innovative campaigns and quality products propel e.l.f. to TikTok stardom.