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Inside Designworks’ four-pronged expansion strategy

Inside Retail

We have 75 per cent market share of sporting equipment in boxing, so online is a growing area that exploded during Covid-19, as everyone was setting up home gyms,” Norton said. “We The market is holdings its breath. Designworks is expanding because it sees opportunities to bring new, international brands into the market.

Expansion 246
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VF Corp’s global CCO on the “tremendous opportunities” in emerging markets

Inside Retail

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147
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Casetify’s VP of business strategy on the phone case brand’s US expansion

Inside Retail

Tech accessory juggernaut Casetify is making waves in the American retail landscape via its landmark partnership with consumer electronics giant Best Buy. This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market.

Strategy 130
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Chinese retailers’ pricing strategy risks ‘vicious cycle’ of low margins

Inside Retail

A shift in Chinese retailers’ strategy toward lower-priced goods and services to win cost-conscious consumers risks embedding the country’s recent deflationary trends more permanently into the world’s second-largest economy. This stands to create more headwinds for China’s stuttering post-Covid recovery.

Strategy 263
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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

With international expansion on the horizon, we sat down with founder and CEO Shelley Sullivan to talk through the brand’s journey, as well as what makes it tick. That’s really our brand strategy. IR: It’s pretty clear it’s a challenging environment for those consumers at the moment. SS: We’re not.

Expansion 245
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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What were your biggest learnings over that period in terms of e-commerce marketing?

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Papier’s Taymoor Atighetchi talks omnichannel retail and global expansion

Inside Retail

It has raised over US$65 million in funding and has an omnichannel presence in the UK, US and Australian markets. That search led to the US$200 billion stationery market, which was just so ripe for disruption and ready for a brand that was relevant to modern consumers. Inside Retail : How did the idea for Papier come about?

Expansion 130