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Inside Designworks’ four-pronged expansion strategy

Inside Retail

We have 75 per cent market share of sporting equipment in boxing, so online is a growing area that exploded during Covid-19, as everyone was setting up home gyms,” Norton said. “We The market is holdings its breath. Designworks is expanding because it sees opportunities to bring new, international brands into the market.

Expansion 246
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VF Corp’s global CCO on the “tremendous opportunities” in emerging markets

Inside Retail

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147
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“The goal is to be in thousands of retailers”: Edible Blooms’ expansion strategy

Inside Retail

One of the early challenges they faced was in educating the market about the idea there was an alternative to flowers or the traditional gift hamper but, as Jamieson noted, once people saw and understood what Edible Blooms offered, it went viral. It was quite a novel concept when we first introduced it.”

Strategy 130
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Casetify’s VP of business strategy on the phone case brand’s US expansion

Inside Retail

This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market. Together with its own e-commerce platform and third-party marketplaces such as Amazon, the brand is working to build a strong omnichannel strategy. “As

Strategy 130
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Lovisa pushes ahead with global expansion as profits rise

Inside Retail

Australian fashion jewellery chain Lovisa is continuing with its global expansion after profits jumped 20 per cent for the full year. The company says a key driver for sales was its continued global expansion where 172 new stores were opened during the year taking the total to 801 stores across 39 countries. Sales reached $596.5

Expansion 246
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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

Under the leadership of the brand’s marketing director Nick Jackson, the third generation of the family to run the business, Peter Jackson has rolled out a new e-commerce platform, which supports a seamless omnichannel experience for customers across all touchpoints. “All So, we see value in our marketing efforts through that scale.

Expansion 243
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Oporto Australia gets a new head of marketing, Ben Simmons

Inside Retail

Craveable Brands has named Ben Simmons as the new marketing director for Oporto Australia, effective from late last year. Simmons was previously the GM of marketing and operations for Taco Bell at Restaurant Brands Australia and the senior marketing manager at KFC.

Marketing 278