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Chinese retailers’ pricing strategy risks ‘vicious cycle’ of low margins

Inside Retail

A shift in Chinese retailers’ strategy toward lower-priced goods and services to win cost-conscious consumers risks embedding the country’s recent deflationary trends more permanently into the world’s second-largest economy. This stands to create more headwinds for China’s stuttering post-Covid recovery.

Strategy 263
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How to create an SEO strategy for e-commerce websites

Retail Focus

Online businesses will live or die depending on their SEO strategy as the ruthless toll of the cost of living crisis means almost a third of businesses went to the wall, reveals the latest government statistics. Something that is vital as most consumers opt to buy from a business on top of page one. It’s a faff but a necessary one.

Strategy 246
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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130
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JD.com’s discounts and Apple’s price cut Lunar New Year retail strategies

Inside Retail

JD.com’s mega offline shopping destinations, Jd Mall and JD E-Space, are also set to revolutionise the shopping experience for consumers in eleven cities across China during the festive season. Xiaofeng Wang, principal analyst at Forrester, believes consumers are going to be a bit more cautious during this year’s festivities.

Strategy 130
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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Whether you're engaging with customers on their social media platforms or you're adopting a frictionless return policy, creating personalized experiences through an omnichannel e-commerce strategy is how to see growth in 2023 and beyond. The cool new innovations shaping the commerce industry.

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The digital-led trends that will drive consumers to check out in 2024

Inside Retail

Consumers empowered by social media are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.

Consumer 245
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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.

Strategy 130