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Here’s what retailers need to know about social media use in Apac: Report

Inside Retail

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. So retailers need to realise that social media is not only for the young,” he said.

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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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How social media filters are designed

Design Week

But you probably know her best for her work creating augmented reality (AR) social media filters for some of the world’s biggest brands. “Everything is new in AR” The scope of social media filters is considerable – Galinari’s work has so far gained more than 400 million impressions across platforms. .

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IRDC 2021: Social media influencers and your brand…

VMS

Breakout Session: The Social Experience – Influencers’ Role in Creating Popular Retail Engagements. Collins of A Non-Agency — who will share her new concept, Brand Closet Showroom Social — and Kyle Hjelmeseth of G+B Digital Management, one of the most active digital talent management agencies for influencers.

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What’s The Relationship Between SEO And Social Media Marketing?

Snap Retail

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. Because if you think about it, search and social media both solve the same problem for your target audience: information discovery.

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From Concept to Reality: How PR Can Help Bring Your Live Event to Life

Retail Focus

Let’s discover how hiring an expert on public relations or having a separate PR team before planning a live event can make your concept a reality. Therefore, PR focuses on publishing the event news on all social media platforms. What Type of Events Need PR? And to reach the influencers, you need the help of PR.

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Social media stars enter world’s first food creator house in project devised by plant-based brand, Squeaky Bean

Retail Times

Seven UK social media stars have this week entered the Squeaky House, the world’s first food creator house – a multi-million pound mansion on the Jurassic Coast in Dorset. The project is the unique concept of leading plant-based food brand Squeaky Bean.