Inside Retail

MAY 28, 2024

We highlight the voice of the customer in the digital experience through ratings and reviews, as customer feedback is incorporated throughout our site and in marketing assets. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience? This is especially true on TikTok.

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Inside Retail

DECEMBER 15, 2021

Affiliate marketing has become a multi-billion dollar industry globally – but in Australia, the concept remains shrouded in suspicion, largely misunderstood by consumers. Its share of the broader e-commerce market is just a fraction of that in China or the US.

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Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Inside Retail

MARCH 3, 2024

A 360-degree outlook When it comes to marketing and promotional activities, the brand employs a 360-degree marketing strategy for its key product launches and activations. Apart from the marketing and promotional activities, Ecco also invests in creating a seamless omnichannel shopping experience for customers.

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Retail Focus

AUGUST 9, 2023

Let’s discover how hiring an expert on public relations or having a separate PR team before planning a live event can make your concept a reality. Therefore, PR focuses on publishing the event news on all social media platforms. Only an expert PR officer can plan and divide the workload depending on the efficient workforce.

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Firefly Store Solutions

JANUARY 6, 2020

When there's less foot traffic around and in your store, it may be more difficult to market your products, showcase upcoming sales and find other ways to intrigue shoppers to make purchases. However, there is one handy tool that can help you out tremendously when it seems like fewer people are out shopping in the snow: Social media.

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Inside Retail

MAY 19, 2024

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. China is the brand’s top market, followed by Australia, Hong Kong and then Japan. So far this year, the brand is seeing double-digit growth in most markets, including China.

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Inside Retail

APRIL 19, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion.

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Inside Retail

JANUARY 27, 2022

Luxury Italian fashion house Gucci has broadened its online footprint to create a digital shopping concept, Gucci Vault. The luxury resale market has been experiencing a steady increase as the stigma around owning high-end second-hand products diminishes. The marketing landscape in virtual environments is completely different.

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Inside Retail

SEPTEMBER 4, 2023

To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market. Owned by parent company Retail Apparel Group, the company says the launch comes after market research identified a “major gap” in the market for men who consider themselves ‘plus-size’.

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Inside Retail

OCTOBER 12, 2023

They also lead many down deep rabbit holes of dodgy marketing and LinkedIn activities in the quest for success. I encourage creative and courageous marketing. And publishing content on social media does not automatically equate to being an influencer either. It can also disrupt a market. And that’s perfectly ok.

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Inside Retail

JANUARY 28, 2024

Banana Republic was losing market share to brands that offered similar clothing lines that had a similar masstige appeal, including competitors like Abercrombie and Fitch and J. While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era.

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Inside Retail

JULY 14, 2022

Nike has introduced its latest retail concept, Nike Style, with the first store opened in South Korea, to be followed by more across multiple international markets. The Nike Style concept store is located in the bustling Hongdae neighbourhood, which is known for its art and fashion culture. Gender-agnostic zone.

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Inside Retail

MAY 19, 2023

Consumer engagement Walker sees the ‘equipment room’ concept in the store as another interesting aspect that deserves attention. He feels the biggest challenge that the brand will face in the US market is its lack of physical stores.

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Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Promote User-Generated Content Encourage Gen Z customers to share their experiences with your product on social media.

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Inside Retail

OCTOBER 31, 2023

This trend is more evident among younger consumers, with 33 per cent of those aged 18-24 and 35 per cent of those aged 25-34 stating that they have purchased makeup dupes due to being influenced by social media. The rise of dupes driven by social media influence and an evolving concept of value, has reshaped the beauty landscape.

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Retail Bound

FEBRUARY 29, 2024

Selling a product to retail involves numerous steps, spanning from idea conception and production to placing it on store shelves. Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product.

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Retail Focus

FEBRUARY 9, 2023

Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats. Given this situation, startups have been invited to invest in their local communities to revive the street with local concepts. Over the past few years, the retail sector has experienced several disparities.

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Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

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Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

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CAAD

JANUARY 15, 2024

In a worldwide market as highly competitive as the one we live in, which changes by leaps and bounds in a matter of months and even weeks, retail branding has become a fundamental tool for any company that wants to stand out in its sector. In the case of retail , this concept becomes even more important.

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Inside Retail

NOVEMBER 29, 2021

Here are five concepts for global consumers to be on the lookout for…. A social media platform called PinDuoDuo has now tapped into this population, harnessing the popularity of the social network WeChat (think WhatsApp, Instagram, Facebook and Amazon all rolled into one). Lifestyle commerce. Invisible” selling.

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Inside Retail

MARCH 19, 2024

Brands like Shein, Boohoo and Cider are liberated from the concept of seasonal collections. The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. At the same time there is limited transparency or accountability around clothing supply chains.

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Inside Retail

JANUARY 24, 2024

Recognising the need to align with contemporary tastes and market dynamics, Bata Thailand embarked on an ambitious venture – the “Surprisingly Bata” campaign. Simultaneously, the brand introduced a new concept in its stores, physically manifesting the shift in its identity.

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Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Jurcic counsels that the way goods are delivered to stores and displayed on shelves in boxes should be an important component of your brand’s overall marketing strategy. “If

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Inside Retail

JUNE 14, 2021

In fact, the global clean beauty market is expected to reach US$11558.5 million in 2027, according to Brandessence Market Research. But global beauty brand Deciem is on a mission to debunk the marketing jargon around clean beauty and educate consumers about ingredients. “It It’s not toxic. Considered purchases.

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Inside Retail

OCTOBER 5, 2022

Musk is now willing to proceed with his original plan to buy the social media company for $44 billion and late on Tuesday he tweeted: “Buying Twitter is an accelerant to creating X, the everything app.” What are some examples of super apps? Have other US tech companies tried this?

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Inside Retail

MAY 13, 2024

Sneaker enthusiasts in Thailand have a reason to celebrate as Sneaker Laundry , a leading player in Australia’s sneaker cleaning and restoration market, teams up with the well-established John’s Laundry to expand its services in Southeast Asia. Nothing really existed to look after your sneakers.

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Retail Focus

JUNE 22, 2022

This new concept has been designed by award-winning design agency , So… Visualise , who enlisted Chameleon Business Interiors as the main contractor for the project. The space includes a vloggers area specifically designed for interviews, complete with social media backdrops, VIP treatment rooms and a neon archway activated by movement.

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Retail Focus

MARCH 16, 2023

The salon’s design breaks away from Dubai’s predictably ‘luxe’ aesthetic, offering a show-stopping blend of social media-worthy spaces, versatile service areas, and a unique range of treatment options.

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Inside Retail

MARCH 27, 2024

million in a seed round led by 500 Global, coupled with a strategic expansion plan spanning Malaysia, Singapore, and the United Kingdom, reflecting the growing market for convenience-based businesses. Its innovative cooking approach sets it apart from other meal kits in the market.

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Inside Retail

OCTOBER 1, 2023

Artificial Intelligence (AI) has evolved from just a concept to many into a tangible, essential tool for businesses to improve engagement and optimise efficiency. Amie Larter of Inside Retail talked with Karlie Taylor, marketing manager at unified commerce platform Shopline, for this month’s Retail Untangled podcast series.

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Contra

APRIL 11, 2023

What is Guerilla Marketing? Guerrilla marketing is a creative, unconventional, and minimal-cost marketing technique that uses imaginative tactics to promote a product or service. Guerilla marketing is most effective when used with the element of surprise, humour, or shock value to grab the attention of the audience.

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Snap Retail

JUNE 10, 2021

When it comes to social marketing, most people confuse it with social media marketing. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. So, what is social marketing? The Importance of Social Marketing.

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Inside Retail

APRIL 26, 2024

It’s a trend that’s also playing out close to home with Roy Morgan’s Future of Australian Retail address highlighting the dichotomy between the $8 billion in sales cheap offshore marketplaces are sucking out of the market versus the increase in people wanting to shop more ethically and sustainably while still looking for quality.

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Inside Retail

OCTOBER 9, 2023

Enhanced market analysis and management tools generated by new technology and the attraction of international customers from online platforms are no doubt key factors. However, another driver has been the imperative to respond to the erosion of market share by international retail brands that have entered the Australian market.

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