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How social media filters are designed

Design Week

But you probably know her best for her work creating augmented reality (AR) social media filters for some of the world’s biggest brands. “Everything is new in AR” The scope of social media filters is considerable – Galinari’s work has so far gained more than 400 million impressions across platforms. .

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How scammers impersonate brands to steal from online shoppers

Inside Retail

Deep fakes were once a futuristic concept that was seen to be concerning, but more for entertainment purposes. Scammers lure consumers in with enticing discounted prices on products that are advertised and targeted towards them just like any other legitimate business would on social media, search engines and other online channels.

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From Concept to Reality: How PR Can Help Bring Your Live Event to Life

Retail Focus

The campaign can be a live concert, free giveaway campaign, competitions, or passively advertising by sponsoring other events. Let’s discover how hiring an expert on public relations or having a separate PR team before planning a live event can make your concept a reality. What Type of Events Need PR?

Concept 130
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What’s The Relationship Between SEO And Social Media Marketing?

Snap Retail

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. Because if you think about it, search and social media both solve the same problem for your target audience: information discovery.

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Balenciaga designer, CEO apologise for ad campaign

Inside Retail

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

Design 246
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How China’s retail revolution could change the way the world shops

Inside Retail

Here are five concepts for global consumers to be on the lookout for…. A social media platform called PinDuoDuo has now tapped into this population, harnessing the popularity of the social network WeChat (think WhatsApp, Instagram, Facebook and Amazon all rolled into one). Lifestyle commerce. Invisible” selling.

Shopping 246
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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

This is just one example of the brand’s recent efforts to amplify its longstanding commitment to natural skincare, from the launch of a new formulation charter in 2022 to its B Corp certification in February to a new store concept centred on storytelling. “We We do all the right things, but we forgot to talk about it in the past.