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Balenciaga designer, CEO apologise for ad campaign

Inside Retail

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

Design 246
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Crafting luxury brand narratives through popup stores

Retail Focus

With the customers’ increased demand for novelty and uniqueness, brands could be inclined to present concepts that meet their needs. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. The brand often collaborates with artists and designers.

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HydraFacial open hybrid flagship in London

Retail Focus

LDN Flagship is a hybrid venue that features retail, cosmetic treatment and office workspaces as well as an event space for brand events, masterclasses and expert-led forums with doctors, facialists and makeup artists, and even a VIP suite. It has been great to help the client open their first physical store and move into the UK market.

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Pop-up Stores: Elevating Luxury Brands’ Experience Value

Retail Focus

One avenue that has gained significant traction is the concept of pop-up stores. On the other hand, Dior often channels its artistic heritage, mirroring themes from its fashion shows. Chanel and Dior might hold fashion workshops, while Louboutin often features artist collaborations.

Curate 130
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290
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After 135 years, National Geographic is looking to grow its retail presence

Inside Retail

US-based adventure brand National Geographic has unveiled a new retail offering in Australia and New Zealand, as the 135-year-old organisation looks to capitalise on its high level of brand awareness and strong social media following to grow its foothold in the fashion industry. Artist’s rendering of the store format.

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Digital fashion: Welcome to the edge of disruption

Inside Retail

Digital fashion is a futuristic concept for most of us. We could soon be adding digital fashion posts to our social media feeds as naturally as we use augmented reality filters. The artist and I exchanged a couple of emails about whether I wanted the top and pants together in the same photo or separately.

Fashion 130