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Crafting luxury brand narratives through popup stores

Retail Focus

With the customers’ increased demand for novelty and uniqueness, brands could be inclined to present concepts that meet their needs. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. The brand often collaborates with artists and designers.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290
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The Art and Business of Christmas Windows in Retail

Retail Focus

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers rely on the talents of designers and artists to create displays that are not ordinary.

Art 264
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Co.arch Studio creates show kitchen for candied fruit specialist Cesarin

Dezeen

The plywood structure is installed within one of Cesarin's factory buildings Co.arch Studio founders Andrea Pezzoli and Giulia Urciuoli worked with the company to create a pop-up kitchen for hosting live-audience events and filming videos for social media. The photography is by Simone Bossi.

Rhythm 84
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Deniz Aktay and the potential of hyper-realistic furniture renders

Design Wanted

Aktay understands the power of social media as a place to be noticed, particularly in the case of digital renders and CGI-design. Up to now, these channels with millions of viewers were rarely opened for unknown artists and designers but mostly reserved for established professionals.

Harmony 98
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The Pop-Up Experience

Retailing Insight

The Concept. This short-term approach means that brands can experiment with novelty items, introduce new merchandise or test concepts without the hard cost or risk associated with long leases and associated overhead costs. Tips for Artists and Brands. They can also get increasingly creative.

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Why Nature Baby is investing in community stores

Inside Retail

From there, we went to London, and we ended up living in the East End, near the Spitalfields Market, which was a melting pot of artists, designers, and activists, and had all these stalls of people who were consciously making things. It’s still new, but it’s a concept we want to explore a whole lot more. IR: What a great idea.

Art 130