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Crafting luxury brand narratives through popup stores

Retail Focus

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success. The brand often collaborates with artists and designers.

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Sci-fi, CGI and Seinfeld: Introducing Eugene Leung, designer, Injury

Inside Retail

Whether it’s composing electronic music or pulling together a CGI fashion show , multi-disciplinary artist and Injury designer Eugene Leung loves to explore different ways to flex his creativity. Here, we chat with him about his business heroes, where he finds inspiration and who he’s following on social media right now.

Design 162
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

While the majority of brands view engagement as a social media post that garners many comments and reactions from followers, Swift has demonstrated that the ultimate goal should be to deliver a fan experience that can naturally lead to content virality and high engagement as a byproduct.

Marketing 290
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From personalisation to platters: Q&A with In The Roundhouse’s Alyce Tran

Inside Retail

We’ve really been growing organically, leveraging relationships, collaborating with relevant artists and fashion brands, growing through social media and influencers. The products we create resonate with content creators so we get great cut through with our social media strategy.

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The Art and Business of Christmas Windows in Retail

Retail Focus

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers rely on the talents of designers and artists to create displays that are not ordinary.

Art 264
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Co.arch Studio creates show kitchen for candied fruit specialist Cesarin

Dezeen

The plywood structure is installed within one of Cesarin's factory buildings Co.arch Studio founders Andrea Pezzoli and Giulia Urciuoli worked with the company to create a pop-up kitchen for hosting live-audience events and filming videos for social media. The photography is by Simone Bossi.

Rhythm 83
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Deniz Aktay and the potential of hyper-realistic furniture renders

Design Wanted

Aktay understands the power of social media as a place to be noticed, particularly in the case of digital renders and CGI-design. Up to now, these channels with millions of viewers were rarely opened for unknown artists and designers but mostly reserved for established professionals.

Harmony 98