Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. Who will the metaverse be for?

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Retail Focus

DECEMBER 12, 2023

As retailers incorporate local traditions and customs, they become essential in community engagement, adding a personal touch and fostering inclusivity and community spirit. The traditional concept of Christmas windows will be redefined by the integration of Augmented Reality (AR) and Virtual Reality (VR).

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Retail Design Solutions

DECEMBER 20, 2023

By using the latest advancements in digital displays, screens, and interactive technologies, our clients captivate customers and influence their purchasing decisions. Rather than discouraging customers from using their phones, retailers are actively encouraging phone usage to enhance the shopping experience.

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Retail Focus

MAY 30, 2023

Creating a brand community has always been an important marketing concept and a valuable brand asset. Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Ghalia BOUSTANI.

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Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms.

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Creative Displays Now

JULY 18, 2023

In this article, we’ll discuss why your brand should use visual storytelling and how it boosts customer loyalty. As a business or product owner, you might be familiar with the concept of brand storytelling — or at least heard of it. What makes customers engage with your brand or products?

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Inside Retail

APRIL 19, 2024

IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. I understand what our customer wants to see, and I create concepts before they become saturated. What’s the secret to your success? I really really love it.

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Parcel Pending

APRIL 21, 2021

Now, the concept has been turned on its head, as DTC brands are creating pop-ups and brick-and- mortar stores to incentivize consumers to purchase then and there. Omnichannel retail is about creating consistent experiences across apps, websites, social media , ads, and in- store visits to increase customer engagement.

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Greater Group

SEPTEMBER 24, 2019

A ‘new normal’ has emerged , challenging us to think outside the box in exploring new formats and creating displays and activations that chase up the figures for sales, customer engagement and brand awareness while cutting down on manufacturing cost and timeframes. But it doesn’t stop with this group of retailers.

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Retailing Insight

MARCH 13, 2023

All of this can lead to identifying customer segments that you can individually market to, demonstrating a strong relationship between their needs and wants, and what you have to offer. There is no way around it – in 2023, video and live streams are crucial for consumer and customer engagement. e-commerce by 2025.

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