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Here’s what retailers need to know about social media use in Apac: Report

Inside Retail

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. So retailers need to realise that social media is not only for the young,” he said.

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What even is a thought leader? A personal branding expert explains

Inside Retail

And publishing content on social media does not automatically equate to being an influencer either. Not everyone can be, or wants to be a thought leader, high-profile influencer or media personality. Thought leaders develop and create unique solutions, ideas and concepts for significant impact and change.

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From Concept to Reality: How PR Can Help Bring Your Live Event to Life

Retail Focus

Let’s discover how hiring an expert on public relations or having a separate PR team before planning a live event can make your concept a reality. Therefore, PR focuses on publishing the event news on all social media platforms. What Type of Events Need PR? And to reach the influencers, you need the help of PR.

Concept 130
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From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

Selling a product to retail involves numerous steps, spanning from idea conception and production to placing it on store shelves. Let’s delve into how smart devices evolve from initial concepts to being available for purchase in stores. Ideation and design All man-made creations start from a simple concept.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats. Given this situation, startups have been invited to invest in their local communities to revive the street with local concepts. Over the past few years, the retail sector has experienced several disparities.

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From LPGA stars to cutting-edge tech, Ecco sets its sights on the Apac market

Inside Retail

The brand was the first to actively promote hybrid outsoles; shoes that do not use regular cleats or soft spikes but rather E-dts, or Ecco dynamic traction system. A 360-degree outlook When it comes to marketing and promotional activities, the brand employs a 360-degree marketing strategy for its key product launches and activations.

Marketing 130
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.