Inside Retail

SEPTEMBER 11, 2021

billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide. Progressive retailers should be leveraging this white space to provide replacement experiences that give consumers an equal sense of belonging and connectedness to the brand, and to their family and friends, from home.

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Beauty and Health Reimagine Gifts Engagement 246

Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. Notably, several don’t even have a brick-and-mortar shopfront, Zhang says. “As

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Social Media Advertising Marketing Perspective 130

Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. According to Roy Morgan data, the attitude of Australian consumers is shifting towards the circular economy with 34 per cent of Australians both buying and selling second-hand items.

Fashion 162

Fashion Social Media Shopping Pattern 162

Inside Retail

JULY 7, 2022

Recupero, who was previously chief financial officer of Amazon’s North American consumer business, will be replaced by Chief Accounting Officer Diana Saadeh-Jajeh. Australian gift-delivery retailer LVLY names new CEO. Founded by Hannah Spilva and Verity Tuck in 2014, LVLY provides gift delivery services in Australia.

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Gifts Expansion Advertising Social Media 130

Inside Retail

MARCH 15, 2023

Kmart is supporting its charity partner The Salvation Army, donating $50,000 in Kmart gift cards and $25,000 of products to help support cyclone-affected communities. Through this initiative, customers can donate directly, or redeem or gift a service at a later date. At this stage, this is the crux of the initiative,” she said.

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Gifts Advertising Accessories Accessories 130

Inside Retail

MARCH 15, 2023

Kmart is supporting its charity partner The Salvation Army, donating $50,000 in Kmart gift cards and $25,000 of products to help support cyclone-affected communities. Through this initiative, customers can donate directly, or redeem or gift a service at a later date. At this stage, this is the crux of the initiative,” she said.

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Gifts Advertising Accessories Accessories 130

Inside Retail

APRIL 8, 2024

Charlotte Blakeney built the cult jewellery label By Charlotte from the ground up following a successful 20-year career as a makeup artist in fashion and advertising. It’s been so successful because it truly is the perfect gift to mark new beginnings and milestones, or remind a loved one of the light at the end of the tunnel.

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Texture Artistic Fashion Light 130

Hunton Andrews Kurth

JANUARY 27, 2022

million for harm suffered by consumers. million to settle charges that it failed to properly notify consumers of late shipments and give them the chance to cancel their orders, and that it illegally used gift cards to compensate consumers for unshipped merchandise instead of providing refunds.

Fashion 98

Fashion Marketing Advertising Gifts 98

Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. These windows become a bridge, connecting consumers to the essence of the brand in a way that transcends the transactional nature of commerce.

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Inside Retail

JUNE 22, 2021

The Australia-based website offers fashion, footwear, homewares, garden, health, food, liquor and gifts, with brands and products selected by the Starts at 60 team to meet older shoppers’ needs. The Australian Bureau of Statistics has revealed that one in six consumers over the age of 65 plan to shop online more as a result of Covid.

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Department Stores Gifts Shopping Consumer 236

Inside Retail

JUNE 6, 2022

The Australia Project, a research piece The Lab conducted, which analysed 150,000 pieces of content with artificial intelligence, found 80 per cent of Australians reckon businesses should be “doing good” And research by McCrindle tells us 57 per cent of consumers have increased engagement with organisations that behave ethically.

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Advertising Marketing Perspective Gifts 130

Inside Retail

APRIL 4, 2024

In May, the company plans to launch a multi-use, patent-pending product on its direct-to-consumer site for pre-order. Another problem the Safely team has been trying to resolve is the issue of advertising their products. such as PacSun or Macy’s, so that as many consumers as possible can have access to the brand.

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Expansion Advertising Marketing Balance 130

Inside Retail

MAY 14, 2023

Mother’s Day holds a solid place in the hearts of Aussie consumers. While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s.

Marketing 130

Marketing Social Media Gifts Curate 130

Retailing Insight

JANUARY 22, 2024

This will include answering these questions: Hint: You can get some of this information from marketing surveys and industry magazine advertising demographics Ask for them from the advertising department. Medicine doctors’ offices, associations, supermarkets, drug stores, airport gift shops, coffee shops, discount stores (e.g.,

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Marketing Target Market Gifts Social Media 52

Inside Retail

OCTOBER 27, 2021

IR: Can you describe the moment you realised the brand was really resonating with consumers on social? MB & JH: When we launched our brand, we gifted our mask to 1000 micro-influencers on Instagram to give their feedback on the product. We are now working with 600 micro-influencers a week and five macro-influencers a month.

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Social Media Strategy Gifts Advertising 130

RetailMinded

AUGUST 11, 2022

A core focus of the conversations will revolve around technology, with a vast range of discussions to take place including consumer influences, economic impact, online marketplaces, social media advertising and marketing, post purchase experiences and more. Categories at NY NOW include housewares, gifts, fashion, and gourmet edibles.

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Social Media Perspective Gifts Advertising 98

Retailing Insight

JANUARY 9, 2023

L et’s face it, the past several years have been challenging for retail owners and managers of bookstores, mind-body-spirit boutiques, gift stores, and most retail businesses. Many are looking for new or improved ways to manage and promote their brands, business, and product lines while dealing with smaller marketing and advertising budgets.

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Social Media Gifts Advertising Marketing 52

Inside Retail

APRIL 25, 2021

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. Most visible, however, was the decision to discontinue its sexualised marketing as consumer preferences had clearly moved on. Abandonment of sexualised marketing.

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Expansion Fashion Marketing Target Market 223

Snap Retail

MARCH 22, 2021

According to the National Retail Federation, last year consumers were estimated to spend a total of $26.7 billion on gifts for mom. The top categories for Mother’s Day purchasing & celebration plans include jewelry, special outings, gift cards, and flowers. Advertise your offer. Make it easy.

Social Media 52

Social Media Gifts Jewelry Promotion 52

Retail Bound

JANUARY 24, 2023

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. e-commerce) in getting people to spend money on consumer goods and services. says Tana.

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Advertising Social Media Gifts Form 52

CAAD

DECEMBER 3, 2020

From the consumer’s point of view, all stores may be the same: shop window, cashier area, fitting rooms, shelves, mannequins … Nothing could be further from the truth. Each retail sector has its own characteristics and needs, which are marked by consumer habits, products and the consumers themselves.

Design Trends 52

Design Trends Design Gifts Visual Merchandising 52

Creative Displays Now

JUNE 9, 2022

Even with the growth of online shopping, consumers still prefer traditional retail stores and crave the in-person shopping experience. consumers visit a physical store at least once a week to make a purchase. As a producer, you can spend as much money as you want on online advertising and larger-than-life marketing campaigns.

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Display Advertising Merchandising Color 98

Inside Retail

JUNE 2, 2021

According to CBNData, beauty categories took up two of the top 10 consumer sectors in 2019 as beauty products became ingrained in people’s daily routines. Consumers are now concerned about key ingredients, efficacy and quality. Post-’90s consumers and those in the south of the country are the main forces driving the market.

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Social Media Marketing Consumer Gifts 130

RetailMinded

JULY 9, 2021

This may mean selling your product and offering their gifts and the like. Social media platforms are consumer-centric networks that you can tap into to find ideal merchants for your business. You can also set up paid advertising campaigns or test different advertising solutions. Think Influencer Marketing.

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Strategy Marketing Social Media Advertising 98

Trade Group

AUGUST 18, 2021

Given that four out of every five participants are current or future consumers for exhibitors, trade show displays provide an opportunity to develop or strengthen relationships, increasing a company’s chances of success. Everyone Loves Gifts. Two, it’s deceptive advertising. For starters, it is costly.

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Engagement Display Gifts Strategy 98

Retailing Insight

NOVEMBER 2, 2021

A small business owner in Brooklyn first came to understand what predatory pricing meant in 2014 when customers started walking into her kitchenware shop and asking why prices for select items — mostly KitchenAid electrics — were higher than those advertised on Amazon. Cicilline, a Democrat from Rhode Island, said in a press release.

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Advertising Gifts Apparel Consumer 52

CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. million worth of merchandise in one day. Image Courtesy: MM.LaFleur 3.

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Gifts Fashion Color Promotion 52

Trade Show Booth Companies - Trade Group

MARCH 4, 2024

Marketing professionals (like myself) are tempted to forget this when analyzing the primary audience through the lens of statistics—we start feeling we somehow know exactly what they want and think we can get away with cheesy sales tactics or gimmicky advertising. Flipping this script begins with a strategic message informed by research.

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Social Media Strategy Advertising Promotion 52

RetailMinded

SEPTEMBER 19, 2022

The evolution is necessary to serve the increasing needs of modern consumers. Hence, they are actively using marketing to make the consumers aware of the new changes being implemented in the sector. Consumers have moved online. They should advertise on social media to reach out to their target customers.

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Marketing Social Media Consumer Gifts 52

Trade Show Booth Companies - Trade Group

MAY 20, 2022

From there, continue your research by… Visiting the shows’ website Downloading their prospectus if they have one Rea their “why exhibit” section Interview show management, asking them about latest show stats, their outreach/advertising and promotions to attract new attendees. What was the last gift you remember receiving?

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Promotion Gifts Light Form 98

RetailMinded

MARCH 22, 2021

Access to consumer information to better understand consumer behavior. Improved customer experience with loyalty programs , gift cards, and special offers. Because marketplaces want to drive customers to their platform, some will advertise your products for you if they match user interests. .

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Social Media Gifts Color Advertising 99

Inside Retail

AUGUST 15, 2022

Take, for instance, the founders of flower and gifting company LVLY. Hannah Spilva and Verity Tuck came from an advertising background but wanted to revolutionise the online gifting world. It means you are less daunted by a challenge and not afraid to take on problems that others have shied away from.

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Fashion Gifts Management Marketing 130

RetailMinded

NOVEMBER 13, 2022

Facing a Christmas that some economists predict could be ‘called off’ in the eyes of consumers, retailers are braced to do all they can to help shoppers spread the cost; and in turn, keeping profits stable and business afloat. Brand’s must ensure families get holiday gifts on time, as expected, even during spikes in orders.

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Strategy Flow Social Media Planning 87

Jahabow

MAY 10, 2021

Not all dispensaries are created equal, and today’s cannabis consumers are paying close attention to the first few minutes of their experience in your store. . Consider advertising these floorplan or merchandising changes on social media as a call to action for customers. Do they see order or chaos? Create Some Order.

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Merchandising Display Social Media Promotion 52

Nelson Blackley

OCTOBER 29, 2020

If the current Welsh 17-day ‘firebreak’ was to be used as the model for a wider ‘Tier 4’ lockdown in England, then the restrictions on ‘non-essential’ retail would exclude the sale of every Christmas gift category and so would clearly have a huge impact on Christmas sales.

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Planning Gifts Shopping Advertising 40

Trade Show Booth Companies - Trade Group

FEBRUARY 2, 2023

These personalized and relevant offerings help keep consumers engaged with B2C products, but how can a B2B company employ similar services? The vast majority of businesses invest in expanding their presence in social media, trade shows, and advertising, but most of it is largely impersonal or generic. The secret is ABM. What is ABM?

Marketing 52

Marketing Social Media Engagement Strategy 52

Inside Retail

MARCH 29, 2022

And while brands and advertisers have relied on social media to promote their products for years, many now realise the benefits of having the entire shopping experience hosted on the platforms themselves. Social platforms aren’t just a place for product discovery anymore; they’re on the cusp of becoming full-funnel online marketplaces.

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Social Media Advertising Shopping Promotion 130