Retailing Insight

JANUARY 9, 2023

L et’s face it, the past several years have been challenging for retail owners and managers of bookstores, mind-body-spirit boutiques, gift stores, and most retail businesses. Many are looking for new or improved ways to manage and promote their brands, business, and product lines while dealing with smaller marketing and advertising budgets.

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Retail Bound

JANUARY 24, 2023

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. e-commerce) in getting people to spend money on consumer goods and services. says Tana.

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Trade Show Booth Companies - Trade Group

MARCH 4, 2024

Marketing professionals (like myself) are tempted to forget this when analyzing the primary audience through the lens of statistics—we start feeling we somehow know exactly what they want and think we can get away with cheesy sales tactics or gimmicky advertising. Deeper means of research include social listening.

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CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. million worth of merchandise in one day. Image Courtesy: MM.LaFleur 3.

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Inside Retail

AUGUST 15, 2022

Take, for instance, the founders of flower and gifting company LVLY. Hannah Spilva and Verity Tuck came from an advertising background but wanted to revolutionise the online gifting world. It’s a clever tactic that’s been running since 2016 and engages over 20,000 craft beer drinkers each year.

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RetailMinded

MARCH 22, 2021

Access to consumer information to better understand consumer behavior. Improved customer experience with loyalty programs , gift cards, and special offers. Because marketplaces want to drive customers to their platform, some will advertise your products for you if they match user interests. .

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Trade Show Booth Companies - Trade Group

MAY 20, 2022

From there, continue your research by… Visiting the shows’ website Downloading their prospectus if they have one Rea their “why exhibit” section Interview show management, asking them about latest show stats, their outreach/advertising and promotions to attract new attendees. What was the last gift you remember receiving?

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Inside Retail

FEBRUARY 15, 2022

That said, there is always a requirement for brands to attract and talk to a new, potentially younger consumer. “I do expect there to be some levelling off of online demand; however, I think this shift in consumer behaviour has forever changed the landscape of retail,” he said. 2022 and beyond: a sustainable future. .

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Inside Retail

AUGUST 11, 2021

Ground Control Data is an Australian technology business that helps advertisers understand, optimise and predict marketing outcomes by partnering with the world’s leading digital consumer intelligence platforms. The past 18 months helped drive the value-seeking behaviours of consumers. Meanwhile, in Australia.

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Inside Retail

JULY 21, 2021

To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards. We take wasted advertising spend and give it to the consumer. It’s that simple,” said Wilson.

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Retailing Insight

JANUARY 22, 2024

This will include answering these questions: Hint: You can get some of this information from marketing surveys and industry magazine advertising demographics Ask for them from the advertising department. Medicine doctors’ offices, associations, supermarkets, drug stores, airport gift shops, coffee shops, discount stores (e.g.,

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Trade Show Booth Companies - Trade Group

FEBRUARY 2, 2023

These personalized and relevant offerings help keep consumers engaged with B2C products, but how can a B2B company employ similar services? However, traditional marketing does the reverse, creating content for the masses, then identifying potential buyers based on engagement. Engagement. The secret is ABM. What is ABM?

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VMS

APRIL 7, 2021

K EEPING THE organizational pipeline flowing with creative, high-potential talent is a challenge every company faces, yet countless studies have shown that identifying and engaging young professionals early in their careers is critical to future success. Advertisement. Advertisement. This year’s class is certainly one to watch!

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